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Caso Nucor Essay

2484 words - 10 pages

Evaluación Estratégica de Proyectos"Caso Nucor"Evaluación Tradicional y Estratégica de Proyectos.indice21. OBJETIVOS DEL INFORME2. ANTECEDENTES DE NUCOR 23. EVALUACIÓN TRADICIONAL 23.1. ANÁLISIS DE SENSIBILIDAD EVALUACIÓN TRADICIONAL. 44. EVALUACIÓN ESTRATÉGICA. 54.1. ÁRBOL DE DECISIONES 64.2. ANÁLISIS DE SENSIBILIDAD EVALUACIÓN ESTRATÉGICA. 65. ANÁLISIS DE RESULTADOS 76. CONCLUSIONES/RECOMENDACIONES. 97. REFERENCIAS 108. ANEXOS: 118.1. FLUJO DE CAJA PLANTA 1 118.2. ANÁLISIS DE SENSIBILIDAD PLANTA 1 128.3. FLUJO DE CAJA PLANTA 2 138.4. ANÁLISIS DE SENSIBILIDAD PLANTA 2 14Objetivos del informeEl objetivo de este informe es realizar un análisis financiero y estratégico respecto al funcionamiento de la compañía Nucor. En especial, bajo consideraciones de implementar nuevas plantas siderúrgicas con tecnologías emergentes en el rubro.Antecedentes de NucorEn 1987, Nucor que se caracteriza por ser una acería que utiliza como materia prima la chatarra, construirá una planta en base a una nueva tecnología que producirá acero de laminado fino, la cual puede ser una buena oportunidad dado el comportamiento del mercado del acero en los últimos años.El proyecto que Nucor considera emprender, corresponde a la implementación de la tecnología de laminado fino a cargo de la compañía alemana SMS Schoelmann-Siemag. Esta nueva tecnología genera placas de acero laminadas de 2 pulgadas de espesor, dimensión 4 veces menor a los dimensionados que Nucor acostumbraba a fabricar. Con estas medidas, se producirían ahorros significativos en equipos, suministros de energía, mano de obra, etc.Los datos proyectados para esta planta son de 850.000 toneladas al año, con costos operativos de 249,8 US$ por tonelada. Los gastos de incursión inicial, corresponden a 280 mil millones US$ en inversión inicial, 30mil US$ por puesta en marcha y 30 mil US$ por capital de trabajo. El periodo de implementación sería de 30 meses, de los cuales 6 meses se desarrollan en 1987 y los otros 24 meses en 1988 y 1989.La competencia, por otra parte, no incurría en gastos iniciales de inversión, puesto que tenían las inversiones "hundidas" y no requerían nuevas instalaciones. Además, los costos operacionales 342,4 US$/ton son mayores que los de Nucor (248,9 US$/ton), pero el producto que entregaban al mercado era de mejor y mayor calidad. Este último, era el punto débil de la nueva tecnología de Nucor, por lo que el precio al que la compañía vendía las placas de laminado fino debía ser penalizada con 36,6US$/ton.Evaluación tradicionalCon los datos obtenidos a partir del caso "Nucor" y del libro "Evaluación de Decisiones...

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