Catering For Kudler Foods Essay

1018 words - 4 pages

This report is being presented at the request of Mrs. Kudler’s to examine the marketing of a new catering unit that Kudler’s Fine Foods (KFF) is proposing to begin within her organization. In this report I will explain marketing research, marketing mix for the catering business pertaining to product, place, price and promotions. I will also evaluate how KFF should determine the products they have to offer and how they should determine the price of their product relative to other catering companies. I will also explain the term place and how KFF could promote their catering unit and describe how technology can be used in the market. Finally I will explain how the catering can interconnect with their contract with local organic growers.Marketing research allows an organization to specify the constraints in a decision and restrictions that may be placed on potential solutions to a problem. Many time marketing research studies wind up collecting information that is interesting but irrelevant to the marketing decisions that result into market action. The information should provide managers with information that will allow them to make clear choices of actions to take for their product. Determining how to collect useful information is often as important as collecting the information. Concept and method are two key elements in deciding how to collect the information needed. Concepts are ideas about a product or service and can be used to find out consumer reactions to a potential new product. A new product concept could be in the form of a picture or verbal description of the product or service that the organization might be offering. Methods pertain to the approaches that can be used to collect information to solve all or part of a problem (Kerin, 2006).Before KFF will be able to begin a new catering service they will have to research the market to determine the right course of action to take. KFF will need to define the marketing problem and the opportunity for increasing their customer’s satisfaction, and develop a plan to determine the effectiveness of their decisions. With 54% of consumers being considered over weight consumers are beginning to eat healthier and trying to stay in shape (fit4free). Many are turning to organic foods. With this change in consumers eating habits companies like KFF has an opportunity to sell these types of products and with their contracts with local organic farmers will put them with an advantage over some other markets. To help ensure that the decision to move on the catering unit is correct, they will need to provide an atmosphere for their customers to try their products and to receive feedback. One method would be to allow their customers to try the organic produce for free through the use of samples and in doing so introducing product to consumers that may have not eaten the product before as well as gaining customer loyalty. With this new venture KFF will need to decide what food items and recipes...

Find Another Essay On Catering for Kudler Foods

Kudler Fine Foods - Benefits and Drivers Proposal

1113 words - 4 pages strategy for Kudler and illustrates analyses of how innovation, design, and creativity support Kudler's organizational goals and objectives. This paper also identifies the internal and external drivers of innovation of Kudler Fine Foods.Mission Statement and Vision SummaryKathy Kudler, creator and owner, had a vision to offer customers the experience of shopping the world for fine foods in a one-stop convenience store. The store offers an extensive

Marketing Assignment Kudler Fine Foods

1622 words - 6 pages Marketing: Kudler PAGE 6 Running head: Marketing: Kudler Fine FoodsMarketing AssignmentThe following paper will discuss Kudler Fine Foods interest in expanding its business of providing specialty foods in the San Diego metropolitan area to include catering services. The reader will assess Kudlers market research and learn of Kudlers marketing mix, product availability, competitive pricing for the catering service, marketing the catering

Marketing Research

1279 words - 5 pages expand its services to include catering and organic foods through the utilization of marketing resources--before the company can start, it is imperative for them to define its marketing mix and to conduct market research.Marketing Strategy - Organic FoodsAccording to the Kudler case study, further marketing research is needed to determine a course of action as the previous surveys were deemed insufficient. Further surveys would be useful in gaining an

Kudler Fine Foods Marketing

1751 words - 7 pages combinations. The Kudler Fine Foods target customers will take to this and the company should increase in market share.k) Relative PricingDetermining the prices for Mrs. Kudler's catering services are calculated on the basis of consumer choices for product combinations. For the purposes of realistic considerations, this paper uses a website called Occasions By Cheryl as a source for pricing variables. Cheryl says that the details of a party will decide

Kudler Marketing

1540 words - 6 pages Kudler Fine Foods is a three-store gourmet grocer in Southern California. Kudler Fine Foods specializes in providing unique and high quality ingredients for the savvy shoppers in search of the finest meats, produce, cheeses and wine (University of Phoenix, 2008). One of the opportunities stated in the Kudler’s strategic plan include offering an expanded catering service. Currently, Kathy Kudler has been providing some catering services through

Mrs. Kudler Fine Foods

1525 words - 7 pages objectives for important customers. This is the only route to the maintenance of the Kudler Fine Foods clientele. Figuring out which mix factors should be amalgamated is an efficient way to enable Kudler Fine Foods prepare for the catering services (Kerin et al., Chapter 1, pg 12). This is possible if they establish the target market, and define the renowned Ps i.e. Place, Price and Promotion. For example, Mrs. Kudler has made endeavors in catering

Kudler Fine Foods

887 words - 4 pages she wishes to pursue.New IdeaKudler Fine Foods wants to start a new organic food catering service, in order for this to occur Kudler Fine Foods must take a look at the potential problem she could face in this business venture. To accomplish this Kudler offered a survey for her customers to participate in. Kudler must create a well thought-out plan that will let her know if her organic food catering business will be successful.Organic FoodOrganic

Regulatory Environment: Kudler FIne Foods UofP MBA 502

3204 words - 13 pages in expanding its service offering to add a catering service in addition to the in-store parties that it currently offers. This will definitely complement Kudler's business since they already offer gourmet meals and recently introduced its plan to contract local growers for organic products. In 2007 Kudler Fine Foods planned to increase customer loyalty by offering added high-margin services, leveraging the firm's better understanding of customer

Kudler Fine Foods-Marketing

1106 words - 4 pages Foods, 2007, para. 1). Kudler customers will also be given multiple entries in high-end item contests at the parties just for bringing a friend. For a price, a catering service has been opened and in-home cooking classes will be offered to customers as well (Kudler Fine Foods, 2007).Conducting in-store cooking class socials with local celebrities, other food experts, etc may be costly. There is no statement considering a charge to customers for

Kudler Fine Foods Marketing Research

605 words - 2 pages evaluate the prerequisite for its continued growth and success. Kudler needs to identify who their target market is and what the company can do to attract those customers and preserve their loyalty.References:Apollo Group, Inc. (2008). Kudler Fine Foods. Marketing&Sales- overview.Retrieved October 4, 2008. MGT/521-Management. Marketing Association. (2008). Dictionary of Marketing Terms.Retrieved October 4, 2008, from


1744 words - 7 pages reached success all within nine months of the implementation. The successes lead way to Kudler Fine foods opening in two different locations. Kudler Fine Foods has three locations currently; La Jolla, Del Mar, and Encinitas. One can identify the cause for success by recognizing the functional area interrelationships.The purpose of Kudler FoodsKudler Fine Foods primary reasons for having a mission, vision, values, and goals within the business are

Similar Essays

Service Request For Kudler Fine Foods

4269 words - 17 pages This paper will address the requirements this week five assignment, which is to develop requirements for Kudler Fine Foods Frequent Shopper Program and prepare the paper as a presentation to be delivered to an executive management committee. This paper will, at a minimum, include business objectives with supporting measures of success for the project. A description of current business process/system with identification of scope/boundaries of the

Compensation Plan For Kudler Fine Foods

3109 words - 12 pages Running head: COMPENSATION PLAN FOR KUDLER FINE FOODSCompensation Plan for Kudler Fine FoodsUniversity of PhoenixCompensation Plan 1Compensation Plan for Kudler Fine FoodsKudler Fine Foods (Kudler) is a local upscale specialty food store located in the San Diego metropolitan area. They have three locations; La Jolla, Del Mar, and Encinitas. Each store is located in a fashionable shopping center. They have the very best domestic and imported fare

Marketing Research Case Study For Kudler Fine Foods

1587 words - 6 pages knowledgeable" employees (Kudler Fine Foods, 2005). The firm's business objective is to offer the highest quality products at competitive prices, attracting customers who are willing to pay more for better quality and added value.Marketing OverviewKudler Fine Foods issued a marketing overview for 2006 that states that the company plans to increase customer loyalty by focusing on "expanding the services, improving the efficiency of its operations and

The Need Of An Upgraded System For Kudler Fine Foods

1666 words - 7 pages The Need of an Upgraded System for Kudler Fine Foods Kudler fine Foods are in dire need of an upgraded system as well as a better constructed database. It is recognized that there are three stores involved, and downtime is unacceptable. This document will outline the requirements needed from different section, such as Marketing, Human Resources, and Management to name a few. Currently, there is a collection of information, but many of the