Caterpillar Corporation Essay

1089 words - 4 pages

As a company producing and advancing logic chips, Advanced Micro Devices, Inc. (AMD) was first incorporated in Sunnyvale, California, on May 1, 1969. AMC did not go public until 1972. (Advanced Micro Devices, Inc., 2008)They were the first, and pretty much only, company to be an alternative source to Intel for IBM. They have been listed in the Fortune 500, grew to incorporate with ATI, listed on NASDAQ and the Toronto Stock Exchange, form an alliance with Compaq Computers, expand to Dresden, Germany, and be the first business to take on Intel in the court system and win. (Advanced Micro Devices, Inc., 2008)Though they began producing logic chips, they quickly advanced in the computer technology field. Other products fields they have ventured into are RAM chips (a reverse-cloning of the Intel 8080 microprocessor), bit-slice processor elements, RISC (reduced instruction set computing), embedded processors, flash memory, and many unsuccessful endeavors. It was these unsuccessful endeavors that lead them to produce products that could take the place of Intel products in computers. (DiVi Distributor Company, 2008)AMD has almost 20% of the global microprocessor based business, second only to Intel who has a strong 80% hold on the market. (Flynn, 2008) With Intel being their only real rival in the microprocessor business, AMD seen a monopoly of the market and filed Anti-Trust lawsuits against Intel and Microsoft.Winning in Japan with evidence that was deemed applicable by a US Court, AMD thought that the cases in the UK and US were a sure win. Trying to cut down the Intel, in the press, AMD started giving interviews saying too many executives were scared of Intel's influence on the computer technology world to go against the mogul. The fight that started in the beginning of the year was taking way too long for AMD and was draining them of their money and business. Big business and the community were beginning to fear what was to come from this hostile environment that was being created from the lawsuit.Not watching what information gave and boasting they did with the press, they helped alienate themselves from a lot of potential business. While they put out news stories during their time in the British Courts, stocks were down half what they had been previously. Rambus CEO, Herald Hughes, is finding the legal matters advantageous for Rambus. With AMD and Intel in this feud, there are more opportunities to get jobs.Through legal battles, AMD has alienated the business community and helped advanced possible rivals. AMD has been so focused on winning a popularity contest and fighting problems out in the press that it has forgotten about making money. Stocks have been climbing very slowly and there have been feels for a private by-out of the corporation.AMD has been so busy trying to make themselves look good in the press they have forgotten the order in which their responsibilities should lie. They have forgotten their economic responsibilities are to come...

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