Cell Phones Brands Essay

3431 words - 14 pages

1. AbstractCell phone is a commodity, which has become the integral part of day today life. It has flourished in the market very rapidly. Cellular system provides telephone access "anytime, anywhere." Cell phone technology has already crossed the 1st and 2nd generation presently we are running in the 3rd generation. Earlier there were very few features available in cell phones, now-a-days it has having a wide range of features. Initially there were only few companies present in the cell phone market, but due its growing market demand many players indulged in this sector. Despite many competitors, NOKIA is the market leader in India because of its technology and good market segmentation strategy. There is a prediction that cell phones will completely take over, and wire lines will hardly be used by the year 2010.2. IntroductionMillions of people on this planet use cell phones. They are such great gadgets you can talk to anyone on the planet just about anywhere!!!!Cell phones have completely changed the way we communicate with one another. Cellular telephony is one of the fastest growing technologies on the planet .Presently the third generation of cellular phones are coming to the market. Present age phones allow consumers to do much more just making voice calls. The market is flooded with various cell phone manufactures trying to capture this fast expanding cell phone market. The technological object whose evolution has been a boon to mankind in the field of communication has become an integral part of day to day communication process. The rapidly growing market with high competition is pushing the cell phone manufacturers to constantly innovate and bring something "new" in their product to sustain and improvise their market share.3. Evolution of Cell PhoneFirst mobile telephone system was developed and inaugurated in the U.S. in 1945; initially it was just a hand held radio device which became available to the common man in the year 1983. The beginning of mobile phones was more as usage of taxicabs and two way radio for varied purposes. As it popularized it gave way to mobile phone technology. Initially installed permanently in vehicles they were bulky and not portable have since come a long way to the sleek and stylish as we see it today.The "first mobile phone" was tested by the Swedish police in their cruisers in 1946. Phones with direct dialing came into existence in 1950s. The first commercially operated public mobile service was started in Finland in 1971 .In 1978 'Bell Lab' launched the first commercial cellular service in Chicago. Since then the technology has come a long way. Phones have changed so have the rates of calls, the services and features. This journey can be classified into three generations they are as follows3.1 First generationInitially mobile phones were installed in cars and were larger than the current ones and hence were called "car phones". Soon these units were being replaced by portable phones as bulky as the size...

Find Another Essay On Cell phones - brands

assignment

611 words - 2 pages a global player in this industry. Nokia was the largest manufacture of cell phones in to 2012. Both companies needed a partner that complemented them in the areas they lacked expertise. Nokia has been interested in introducing Windows software to their phones therefore this seemed like a logical alliance to make. But with this alliance strengths also come weakness, opportunities and threats.A weakness in regards to this alliance would have to be

International Marketing Plan Essay

1188 words - 5 pages producing clear digital quality sound.One of the benefits of bringing Motorola's new product to Sweden is that large target market. Teenagers want the newest cell phone device to impress their friends, businessmen will enjoy the benefits of Motorola's features, and anyone who wants to connect with family and friends will use this new product. Cell phones are already a way of life for most of the population of Sweden. They are a country that will

Analysis on the Cellular phone industry -- Nokia

10114 words - 40 pages introduce many more cell phones next year to take into account the increasing emphasis on the Internet technology.* More emphasis will be placed in the Asian market, especially in China.* It is very likely to lower its cellular phone's price in the coming year.NOTE: Only the two brands Ericsson and Motorola are presented here as the direct competitors to Nokia's brand, because the other brands presented do not pose great threat to Nokia's position. For

Smartphones Strike Society

1188 words - 5 pages advertisements as well as the company hosting the ad. Forty-one percent of Facebook’s $1.6 billion profit came from advertisements (Money Morning 1). Advertisements have faded away from billboards on the side of the road to links at the top of a phone’s screen. The brands of smartphones are always trying to compete with each other. Transferring emails and text messages are a constant occurrence in cell phones. Out of all emails opened in 2013, 48.07% of

Life Cycles of Products

1612 words - 6 pages services. In terms of distribution, the demand and sales growth cause a big increase. An example, of a product at this stage are the new mobile phones. Currently, there are many competitors in this market and companies are going out of their way to introduce new features to cell phones, like polyphonic ring tones, built in cameras, computer connections and free after sale services. With so many brands to choose from, the

essay

6634 words - 27 pages Manager Fan Donghua pointed out that China largest cell phone handset sales in Bangladesh, the export price was 20 dollars, the market price just more than 30 U.S. dollars. This cheap price give a major blow to international brands such as Nokia and Samsung,person of Shenzhen Tianlong Mobile company responsible for overseas market pointed out the same functions cell phones, international brands such as Nokia and Samsung cell phones normal expensive

Brand Product management for Mobile Phones

6977 words - 28 pages mobile phone market competition become higher, most of the brands set the lower price and gives more features, Sony Ericsson focus on voices and games, Samsung create the nice shape, Nokia and Motorola more classic and target the mid to high-end market, and LG is target the lower-end market.4.2 Part b - interviewing users4.2.1 Sony EricssonCurrently I interview 3 users of Sony Ericsson mobile phones, one of them use the K608i, he is IT manager

Competitive Strategy

9849 words - 39 pages already quite fast. So long as this industry is alive and active, people in distant places could still be in touch.Industry Products and ServicesIn this study we will focus on locally branded mobile handsets due to the unfathomable size of the international mobile handset brands. The Philippine Standard Commodity Classification of this industry is Cellular Phones. The code is 8525.20.80-00. This includes transmission tools incorporating reception

competitive strategy

9849 words - 39 pages already quite fast. So long as this industry is alive and active, people in distant places could still be in touch.Industry Products and ServicesIn this study we will focus on locally branded mobile handsets due to the unfathomable size of the international mobile handset brands. The Philippine Standard Commodity Classification of this industry is Cellular Phones. The code is 8525.20.80-00. This includes transmission tools incorporating reception

Mobile Handset Industry in India.

1256 words - 5 pages began using telephones which transmitted the messages instantaneously and also to the correct person as well as get a reply at the same instant. With its growth in popularity, many new innovations were added to the basic telephone, one of which is the cell phone, which has become a near necessity for all those on the move. Due to its simplicity and convenience it has became an instant hit.Cellular Phones represent the best of modern wireless

The App Store Effect

1914 words - 8 pages different features to a phone that allow it to be utilized in a multitude of different ways. Some apps are completely useless, while others actually have a purpose. Some apps are free while others cost money. The concept of a market that adds applications to a phone is something that has only just recently caught on, but as the industry grows, everyone wants in on the action. The app store has made people realize when they buy cell phones they want more

Similar Essays

Argumentative Essay: Teenagers And Cell Phones

796 words - 3 pages Nomo phobia, or no mobile phobia, is the feeling of anxiety most people get when they cannot use their cell phones or they do not have their phones. Think about how you feel when you don’t have your phone with you or when the battery dies. Some teens say that cell phones improve their lives by making simple tasks, such as sending someone a message, more convenient. Approximately 75 percent of teens own cell phones and almost half of them are

Impacts Of New Technology. Essay

698 words - 3 pages "Impacts of New Technology"Research efforts have been focused on the impacts of new technology on human health. One of the leading new factors is the technology of cell phones, which is predicted to have more than 1.3 billion worldwide users by the 2005. Cell phones have been of the fastest growing industries. Today most people have portable phones in their home, and/or cell phones. Theses devices are connecting people in convenient ways as

Technology And Impacts On Human Health

702 words - 3 pages Research efforts have been focused on the impacts of new technology on human health. One of the leading new factors is the technology of cell phones, which is predicted to have more than 1.3 billion worldwide users by the 2005. Cell phones have been of the fastest growing industries. Today most people have portable phones in their home, and/or cell phones. Theses devices are connecting people in convenient ways as their cost declines with the

Telephonica Essay

4596 words - 18 pages 1CELL PHONE INDUSTRIESBY: Ghadir Hammoudtable of contentsintroduction------------------------------------ 3.history 4-5.Mission and VisionCurrent BusinessProductspowerful Economic Indicator 6.1. Market Size: 6.2. Scope of Competitive Rivalry: 6.3. Stage in Life Cycle: 6.4. Product Characteristics: 9.Camera cell phones: 9.Downloadable Application: 9.Video (Streaming): 10. Samsung S4: 10. BlackBerry Q and Z10: 10.5. Capital