Century Of Self By Adam Curtis

1207 words - 5 pages

The documentary Century of Self Documentary written, directed and produced by Adam Curtis,
goes to explore how Freud's developed theories were used by his nephew in order to manipulate the people. Edward Bernays was truly the father of public relations. He associated products with desires and got everybody hooked on consumerism. Edward Bernays was smart to investigated and applied techniques of mass-consumerism. He believed that deep down into all humans there is fear, using that tactic to control the minds of the American people. The ideas were put forth into all areas including economy, business, politics and more. Into analyzing the movie and particular scenes,we can make various direct connections to the sociological theories such as Symbolic Interaction, and the Critical theory and more into Herbert Marcuse's piece of writing.
Firstly, one example that connects to the theory of Symbolic Interaction, is the campaign to convince women to smoke, cigarettes were seen as a source of male sexual power. Therefore, Bernays associated the act of smoking with a sort of challenge to that power, then women smocked the cigarette. This would be a symbol, and satisfy woman’s envy of the male penis. He grouped woman to smoke in a parade, to protest the unequal rights of women, and protest against male dominance by lighting up cigarettes which they called “torches of freedom”.The press came to capture the moment, while women were lighting up their ‘torches of freedom’. For that reason the sales of cigarettes on women went up. He made it socially acceptable. He influenced women that cigarettes were like a symbol of independence and power. This was an idea to control the masses. By using Freud’s techniques to satisfying the inner irrational desires of people that could make them happy and thus obey. Thus, this connects well with Symbolic internationalism, which explains that people act based on symbolic meanings they find within any given situation. We interact with the symbols, forming relationships around them. Our social structures are worked out through the social interactions with others. Accoring to Symbolic Interactionism the important principal of meaning is the central aspect of human behavior. Different people respond toward objects differently based on if these objects are important to them. The idea that smoking made women really feel powerful was unreal, however, it made them feel that way once buying the product. For that reason the irrelevant object became a powerful emotional symbol that dispalyed how women want to be seen. The tool is once you give new meaning to things, people act based on that. Cigarettes smoking is not only for man, if you want others to use it you simply have to give new meaning. In this case we manipulate the meanings of cigarets for women.
Furthermore, Edward Bernays saw that the way to sell a product or services, was not to sell it to your intellect, to your innner slef. That way you will feel better...

Find Another Essay On Century of Self by Adam Curtis

Laissez Faire in The Wealth of Nations by Adam Smith

869 words - 4 pages when compared to the old model, no; the corporation knows that it will sell, no matter how small the improvement. This model of constant obsolescence has become the norm in the economy today; companies reap profits with mediocre products, completely uncaring of the consumers. To put the economy back in the hands of the consumers, a system of deregulation must be enacted to allow the marketplace to be run once again by consumer interest. Adam

An Inquiry into the Wealth of Nations by Adam Smith

798 words - 4 pages 40 years after the publication of Adam Smith’s “An Inquiry into the Wealth of Nations” during the early 19th century, the rivalry between the Capitalists and the Landlords was at its peak. Thomas Robert Malthus had lived through two conflicts one the Industrial Revolution, and the Control of landowners over Parliament. Malthus wrote an essay on the theory of population where he challenged England’s poor laws. On the other hand David Ricardo

The Wealth of Nations by Adam Smith: THe Beginning of Capitalism

2680 words - 11 pages amount of freedom and the most effective economic gains of any economic system ever devised (Anderson, 2001). In 1776, Adam Smith created a publication called “The Wealth of Nations,” which was the beginning of Capitalism (Anderson, 2001). His theory stated that the wealth of nations could be increased by allowing the individual to seek their own self-interest and removal of governmental control over the economy (Anderson, 2001). There are

Free Trade and Globalization in The Wealth of Nations by Adam Smith

1255 words - 6 pages licensing rules (“Investopedia,” n.d). Removing such barriers allows international trade occur easier and countries are able to put to practice the comparative advantage aspect in relation to other economies. 
 In Adam Smiths paper “The Wealth Of Nations” paper by Adam Smiths projects the view on international trade as not a zero sum equation resulting in being beneficial to all parties involved eventually. By enacting a policy of free trade Smith

The Importance of Human Rights and Moral Care throught King Leopold's Ghost by Adam Hochschild

1358 words - 6 pages When reading the book entitled King Leopold’s Ghost by author Adam Hochschild, there are many themes to which the book plays an interest to. King Leopold II of Belgium had an interest in the greed that colonialism brought the prospect for power and fame, and lastly the desire for slavery through the means of racism. In doing so, the book also explains the necessity for human rights and a type of moral care for not only Africa but the world as a

"The Icredible Adam Spark" By Alan Bisset. Essay on exploring how the author conveys a range of emotions

1900 words - 8 pages "The Incredible Adam Spark" by Alan Bisset is a thought-provoking and interesting novel that challenges the reader to stop tip-toeing around people with disabilities and problems. A boy in his late teens who 'Suffers from downsyndrome' would be completely wrong, Adam Spark certainly has a love for life that he tries to spread to everyone, despite the fact he fails most of the time. The story takes Adam on a journey from being totally independent

Creation of Adam by Michelangelo

730 words - 3 pages nobility. Throughout his life, Michelangelo struggled with the balance between the work he wanted to do, and the work demanded of him by his benefactors. Michelangelo’s relationships with these powerful figures were often rocky, marked by quarrels about payment, with insults given and forgiven; but he continued to create greats work of art and architecture. Michelangelo served at various times as a painter and architect, but he considered himself

The Complicated Politics of Self-Exploitation by Patricia J. Williams

2345 words - 9 pages with an article, “The Complicated Politics of Self-Exploitation”, explaining the ways women can sell her body in order to get by financially. Williams also states in her article, “We could simply shrug all this off and conclude that “Self-Exploitation 101” is the chief skill set to fall back on as the wealth gap grows and the social safety net is shredded.” Women in the modeling industry put their bodies and health at risk each day, however, they

Review of Warfare In The Eighteenth Century by Jeremy Black

1330 words - 6 pages during the 1700s, despite the fact that most European nations were already dominant and tactically sound in warfare. No more would European nations fight so much on their own land. The 1600s was almost completely overshadowed by constant battle, but the first half of the 18th century was almost entirely tranquil; 1756 marked the end of the calm and the beginning of the storm. With this, one of the main things I noticed from the text was that the

The Satire of 18th Century England presented by Lilliput

2485 words - 10 pages naive and industrious younger son, a quantifying empiricist and industrious younger son."(Michael McKeon, 43.)Then Swift returned to Ireland and started to work on Gulliver at the beginning of the 1720s. The book was finished in 1725 and Gulliver's travels was published on 28. October 1726.The masterpiece of Swift was originally published under the title: "Travels into Several Remote Nations of the World In Four parts by Lemuel Gulliver, first a

1898: The Birth of the American Century by David Traxel

691 words - 3 pages As can be seen in the book 1898: The Birth of the American Century, the United States overcame many hardships, but in 1898, there were more to come. The Spanish-American war was one such hardship because the United States was not always the military power it is now. The Trans-Mississippi Exposition was not a hardship in the least. It showed the direction in which America was heading. America was rapidly becoming modernized with new gadgets and

Similar Essays

Sigmund Freud In The Century Of The Self Documentary By Adam Curtis

1944 words - 8 pages of the text and many different hermeneutic theorists have proposed many different methodologies. Overall, The documentary ‘The Century of the Self’, written and produced by Adam Curtis, is an enthralling story of the impact of Sigmund Freud’s philosophies and analysis on twentieth century economy, civilization and values. It investigates in what way the methodical discourse of psychoanalysis formed equally the commercial and governmental

A Sculpture Of Adam By Tullio Lombardo

817 words - 3 pages covered sculpture in many sizes, woodwork and furniture, ceramics and glass, jewelry, and tapestries. The gallery attracted my appreciation of the realistic qualities of the human body often portrayed in sculpture. In my examination of the works, I came across a particular sculpture that portrayed both beauty and craftsmanship. A 15th century sculpture (1490), made in Venice, Italy by Tullio Lombardo, shows a life-size figure of Adam. Titled

A Review Of The Book, Andrew Jackson And The Search For Vindication By James Curtis

923 words - 4 pages satisfactorily."(179) This partisan split showed Jackson's trust in the people. Thus, his vindication was cured by the endorsement of the American citizen.For most he showed that the poor and unfortunate individuals could rise to the top, but he didn't realize the human costs of economic expansion. During this time period Curtis presents Jackson as a resilient and self-promoting individual. However, there were just as important issues that should

An Analysis Of How "Summer, With Twins" By Rebecca Curtis Supports Prostitution

720 words - 3 pages sexual favors. Should the wonder of procreation be seen as simply a paycheck? A close study of Rebecca Curtis' "Summer, With Twins" brings to light how this story encourages sex to be viewed as an element in a transaction. First, this short story recognizes sex as an article of commerce because it is valid if the exchange is equivalent. In an exchange, you are trading something you have for something you want or need. By this