This report will cover the challenges of business communication in a global work environment. The following information will be used to formulate this report:
1. Global reach in emerging markets worldwide
2. Dealing with differences in language and worldwide locations
1. Business Activities in a Global Market
2. Societal Considerations in a Global Business Setting
C. Fundamentals for communicating in a Global Workplace
The world has become a smaller place with the introduction of the worldwide internet, teleconferencing and telecommunication advances. Modern technology has facilitated more rapid communication between businesses around the world. While this greatly expands a business’s opportunity for growth and profitability, it also increases the opportunity for communication missteps. Such miscommunications can lead to the loss of partnerships and profitability.
An awareness of cultural customs and attitudes in regards to business will require communication efficiency and effectiveness. Culture affects the way people think about business within societal norms. For example, Asian cultures, including Japan and China, promote teamwork and cooperation in business environments while Western businesses promote individual action and responsibility. Understanding these values will help create an effective communication strategy with partners from these regions. Communication is the life blood of any organization; it requires a proactive approach because many hindrances have the ability to degrade or obstruct the ability to pass information and therefore have a direct effect on business relationships.
A proactive corporate approach is not yet the norm for most companies. As a strategic investment, it requires time and money to develop both the necessary leadership and workforce with the right skills for the global environment. With volatile global markets and stagnating economies in many countries, many companies have made “quick-fix” cost reduction and optimization their top priorities. International teams are often hastily put together without the proper planning and talented managers are put into their new roles in a poorly planned “sink or swim” approach.
This approach to business is the primary reason for the failure of American businesses overseas. A perfect example of this would be Walmart in Germany. While in Germany, Walmart store clerks resisted the company policy of smiling at incoming customers. This simple gesture was misinterpreted by customers as flirting. Eventually because of this and several other cultural mistakes, Walmart had to leave the German market (Bovee and Thill, 2010). The lesson learned here was becoming knowledgeable about the business etiquette of different countries is the key to having good business relationships in that country.
The Chinese business etiquette is by far one of the most reserved in the business world. To the Chinese, business relationships are considered part the...