Change Is Often Resisted At Organisational And Individual Levels. Consider The Reasons For This Resistance And What Strategies Managers Should Adopt In Order To Successfully Lead Change'

3174 words - 13 pages

This essay first looks into the reasons why organisations decide to change, for example new I.T. and new policies. It then goes on to state why there is resistance to change, both within the organisation itself and the individual, when on the surface it can be seen as the only course of action to take. For the individual there's the fear of the unknown, and the organisation is affected by it's own culture. Organisational culture is then explored in more depth, as it is a large contributing factor to the resistance of change. The essay then looks into ways to counteract the resistance and various strategies the managers can adopt, like motivating their staff through promotions and pay incentives. Then a real working example of an organisational change is reviewed in an NHS Trust hospital.Organisational change is a necessary and vital part of any company, as it ensures the continuing development and renewing of a firm in order to keep up with competitors and to satisfy the customers. There are many reasons why companies decide to change their inner workings. Contributing factors from outside the organisation are, the introduction of new technology and materials, the changing needs and wants of customers, economic changes, political changes and the introduction of new government policies, and the publics changing interests in cultural activities. As well as these external factors, there are also internal factors that come from within the organisation itself. These are, innovations in the product design and manufacturing, new senior managers with new ideas, low staff morale that leads to poor performance, stress and high staff turnover, with unsatisfactory skill levels that suggests more training is required. Change is a natural progression and should be seen as a positive move for an organisation. In 1951 Kurt Lewin introduced his 'three phrase process'; 'unfreezing', recognising the need for change, and the need to change certain attitudes, 'movement', the development of new methods, and 'refreezing', supporting and maintaining the change.The decision to implement change, however, is a difficult one as the company may see negative reactions surface within their staff. There is a natural resistance to change, as people do not know what to expect, it is the fear of the unknown both for the individual and the organisation as a whole. For the individual, the refusal to except change can be identified in the fact that people are usually creatures of habit. The staff become accustomed and familiar with the current ways of doing things, which gives them a sense of security, so the changing of these can be met with hostility and refusal. This links in to the threatening of employees 'comfort zones', the place where they feel safe and comfortable. For example many people like to stick with tried and tested methods because they know it works, and very rarely venture outside these procedures. Another reason for individual resistance is the feeling of loss of...

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