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Changes In Technology, Impact On Media, And Media’s Impact On Society

898 words - 4 pages

Changes in Technology, Impact on Media, and Media’s Impact on Society
Technology has certainly been changing over the years. In recent years, changes in technology changes have increase at an exponential rate. Among the most instrumental changes in technology are those that have enabled better service provision by multimedia service providers. This work explores technological changes in migration from analog to digital television transmission and changes in internet technology.
Changes from Analogue to Digital Transmission
Traditional broadcasting method relied heavily on analogue transmission. At the inception, television transmission was monochromatic but later changes to color transmission invigorated television transmission. Analogue transmission offered limited bandwidth for transmission. This meant that only a handful of television station could be hosted in analogue transmission medium. However, the digital platform came with a host of advantages. To start with, the bandwidth is large enough to host innumerable number of stations making it possible to host large and small broadcasting stations. Initially technology provided a monopolistic programming, which has since changed paving way for other broadcasting stations to emerge. Digital platform provides an opportunity to provide high definition programming.
The media has adopted this mode of programming making it possible to manipulate the viewer’s center of interest by blurring some regions and emphasizing others, as they deem appropriate. For instance, during the last presidential election, media critics were up in arms criticizing subjective campaign coverage. During public debates between presidential candidates, the media gave more emphasis on President Obama making him appear much clearer by deemphasizing any spots on his face. On the other hand, the strongest opponent Senator McCain was given a biased coverage. The media emphasized on the rugged portions of his face creating a subjective impression to the viewer. This is thought to have influenced the voters to vote for President Obama rather than John McCain. Any voter who voted on such line of influence made a subjective judgment, one based on perception rather than personal ideation of individual aspirants.
This ideation is thought to have excelled in different countries. The media is increasingly playing a role in subjective media coverage and programming by providing emphasis on certain portions of their news and programming coverage while claiming to be autonomous and objective in their programming. Additionally, the advertisements being placed in the media has sometimes been termed as obscene due to its emphasis on erotic content. This emphasis has received perceptions with extremists like the Boko Haram, a terrorist faction terming western content as sinful. Media has been blamed for what has emerged to be westernization, a name that is being related to cultural corruption in many regions of the world....

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