Charmin Toilet Paper Ad

999 words - 4 pages

Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

In this Charmin commercial, the author is the Charmin Company. The bears are used as the speakers for Charmin. They are cute, lovable, and are appealing to most people. They were not always in the Charmin commercials however. The first Charmin bear was introduced in 2001, and then the cubs the following year. They were a big hit with the public so the company continues to use them as the mascots/speakers for Charmin toilet paper. The bears are a big help in selling the product.

The audience of the Charmin commercials is every human being that watches television. This product, toilet paper, is something that everyone, no matter where they live, needs to use in everyday life. It is a product that will always be bought by people but there are many different companies in the toilet paper industry. The main audience is for those that do not use Charmin already, but also those who do use it so they will continue to buy it.

The purpose of the advertisement is to let the public know how Charmin toilet paper is better than any other brand of toilet paper. They are trying to sell their product by showing how everyone uses Charmin as their toilet paper, even bears in the woods. The bears do not need to say anything to sell the product, instead the artist use the bears facial expressions to speak to the audience. By showing the bears happy when they are grabbing the toilet paper, and using written words on the screen, it shows how soft the toilet paper is. Also how much more toilet paper there is in Charmin than the other brands. The bears seem to take an awful lot of toilet paper and the...

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