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Chattanooga Ice Cream Case Essay

1378 words - 6 pages

The Downfall of Chattanooga Ice Cream 1The Downfall of Chattanooga Ice CreamAmber ParkerJack Welch Management InstituteProf. Ardith BowmanJWI5100075/12/2014The Downfall of Chattanooga Ice Cream 2Abstract In this paper I will do an analysis on what I think cause the downfall of Chattanooga Ice Cream. I will also give and observation of the Chattanooga Ice Cream Division and how lack of respect and communication caused them to lose one of their biggest clients. I assay Charlie Moore's leadership style. I will see how things could have been handled differently, if they would have applied teamwork and good leadership to the equation.The Downfall of Chattanooga Ice Cream 3IntroductionChattanooga ...view middle of the document...

Moore values group's efforts. He is not an aggressive leader and tends to avoid competitive environments and conflict. "Disdaining such behavior, Moore feigned a deaf ear to it, hoping his subordinates would get the signal and cease complaining about each other.",(Sloane,2003, p.2). These are all good qualities to have in a leader, but I think it also led to his failure as a leader.When Moore took over the division he came with a history of leading openly, preferring to operate in an environment of group decision making. He assumed that everyone would be able to come together in agreement as to what direction the company should go in. His judgment proved detrimental to the team. As the management team was incapable of coming to a compromise, because they had no respect for their teammates. Their action physically and verbally showed a lack of trust for one another.The Downfall of Chattanooga Ice Cream 5Everyone was pointing the finger, and no one person saw fault in their part of the company's downfall. Moore never developed an environment of trust among his team members.Moore did not prepare the team for the change that was to come. He needed to "prepare organizations for change and help them cope as they struggle through it" Week 2, Lecture -What Great Leaders Do. Instead of showing "positive energy" (Welch, 2005, p.84) he called the team together to "mourn" (Sloane, 2003, p.1). So he had already set a negative atmosphere for the meeting. Moore showed a lack of Candor. As a leader he should have all the questions, and those questions should create a debate among the team members, "Rule 6: Leaders probe with curiosity that borders on skepticism, making sure your questions unleash debate and raise issues that get action" (Welch,2005,p.74). Charlie should have come into those meetings with a communication strategy. That way the team would have understanding, and everyone would support a common vision.The Downfall of Chattanooga Ice Cream 6The Team Dynamic and DysfunctionAll companies have ups and downs. All companies win accounts and loose accounts. What all companies should not have are teams that bicker, point the finger at each other and don't communicate. This type of behavior is symptomatic of an unhealthy environment, and will be detrimental to a company. That is the type of behavior that was displayed by the Chattanooga Ice Cream Division. When the Shop & Stay account was lost each of the management team members seemed to think that the blame for the...

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