This website uses cookies to ensure you have the best experience. Learn more

Chewing Gum Marketing Essay

3442 words - 14 pages

Daily gum chewing common, but sales trend down

Chewing gum makers have spent past five years publicly expressing their deep concern over steadily declining sales and negative trending consumer patterns in the U.S. and Europe. Sales are growing in emerging markets, mostly in Asia, because of the sheer expansion of these economies and their growing middle class. Global sales are expected to reach $22 billion in 2015 from $20 billion today. In Puerto Rico 19% of consumer ages 12 & up buy gum every single day. Parents have reacted by keeping their children from gum chewing habit that was such a source of pleasure back in their own days. Kids have always been the biggest category of chewing ...view middle of the document...

Sampling Design
The sample was collected from different zones of Delhi from the chewing gum users.
Sample Size: 200
Universe: Delhi
Tools for data Analysis
• Factor Analysis
• Percentage Analysis

Chapter V
Data Analysis & Interpretation

Gender Number Percentage
Male 110 55%
Female 90 45%

The above collected data shows that the % of males is more than % of females to do this research. This means that the information which is collected through questionnaires concludes more males than females.

Age Number Percentage
15-25 110 55%
25-35 37 18.5%
35-45 38 19%
45 Above 15 7.5%

Above data shows that most of the consumers are of age 15-25 that is 55% followed by 35-45 that is 19% and then 25-35 is 18.5% and last is 45 above that is 7.5%.

Q1. What is the highest educational level that you have attained?

Educational Level Number Percentage
Higher Secondary 19 9.5%
Sr. Secondary 45 22.5%
Graduation 107 53.5%
Post Graduation 10 5%
Professional 5 2.5%
Any Other 14 7%

Above data shows that the people who have participated in this research mostly are Graduates that are 53.5% followed by Sr. Secondary that is 22.5% and then by Higher Secondary that is 9.5%, 10% people are Post Graduates, 5% are Professionals and rest 7% fall in any other category.
Q2. Which of these describe your current work situation?

Work Situation Number Percentage
Student 94 47%
Employed 40 20%
Businessman 27 13.5%
Housewife 32 16%
Retired 2 1%
Others 5 2.5%

The work situation of 47% people is student followed by employed that are 20%, 16% are housewife, 13.5% are housewife followed by people in category of others that are 2.5% and last are the people who are retired that are 1%.

Q3. Please specify your income slab?

Income Slab Number Percentage
Less than 1 lakh p.a. 128 64%
1 lakh – 3.5 lakh p.a. 50 25%
3.5 lakh – 5 lakh p.a. 14 7%
Above 5 lakh p.a. 8 4%

Most of the people fall in income slab of less than 1 lakh that are 64% and second most are in the income slab of 1 lakh – 3.5 lakh that are 25% followed by the people in slab of 3.5 lakh – 5 lakh that are 7% and least are in slab category of above 5 lakh that are 4%.

Q4. How often do you buy a chewing gum?

Category Number Percentage
Once in a day 75 37.5%
4-5 packs per week 42 21%
2-3 packs per week 24 12%
Once in a week 25 12.5%
2-3 times a month 12 6%
Less than once a month 10 5%
I don’t buy a chewing gum 12 6%

Most of the consumers buy a chewing gum once in a day that are 37.5%, 21% buy 4-5 packs per week, 12.5 % buy once in a week, 12% percent buy 2-3 packs per week, 6% buy 2-3 times a month, 5% buy less than once a month and rest 6% don’t buy a chewing gum. This also means that largest percentage is of people who buy once in a day this shows that most of the people like to chew a gum and as a result chewing gum market is growing very fast.

Q5. Why do you/you not chew gum? Give...

Find Another Essay On Chewing Gum Marketing

Cigarette Industry Analysis

1070 words - 5 pages smoker, with a high concordance between the brand first smoked and the brand eventually selected as a usual brand. Thus, once a consumer embraces a cigarette brand, it is quite unlikely that they will change.” New entrants to the cigarette industry would also find it difficult to gain brand awareness. There are significant laws restricting the marketing of tobacco products. Since 1971, television and radio advertising has been prohibited

Confectionary: Cereal Bars Essay

2444 words - 10 pages observed that the countlines sector accounts for the most sales, where as the bite-size sector accounts for the lowest with 9.1%.Sugar confectionary sector more diverse that the chocolate sector. It includes a wide range of sweets and brands. The sweets market is commonly divided into two main groups, the first consisting of fruit sweets and the second mints. Chewing gum, traditional sweets, medicated confectionary and other sugar confectionary

How Do I Look? The Importance of Appearance for Job Applicants

1474 words - 6 pages projects must ensure that the packaging is attractive and appealing. There is no room for “sloppy dress, chewing gum, or cigarettes” (Peterson’s). While students are responsible for marketing themselves, they first learn these marketing skills from their parents. It is the responsibility of their parents to be the role models necessary for children to be successful. Specifically, parents are their children’s first teachers. With that being said

Dangers of Artificial Sweeteners

1784 words - 7 pages tea, chewing gum, mints, non-dairy creamers, cough drops, lip gloss and lip stick, relish, ketchup, toothpaste, and mouth wash. The sweetness of these sugar replacers are several hundred times sweeter then the natural source. Aspartame is about two-hundred times as sweet as sugar along with Acesulfame-K, Acesulfame-potassium, another artificial sweetener, Sucralose is almost six-hundred times sweeter than sugar (Dwyer E.L.) Don?t be tricked if

Benefits and Drivers Proposal

1424 words - 6 pages exciting, interesting and fresh way, from their contemporary style of each stores and customer service. The creative team should redesign their napkins, paper coffee cups, art décor, and other merchandise such as blended drinks, sandwiches, chewing gum, coffee mugs and of course their main product - coffee and teas. The Coffee Bean can do a better job of clearly laying out their marketing objectives and goals if they have a creative team

Do Consumers Make Rational Decissions?

1418 words - 6 pages stronger than rational thinking and it?s easier to give in to your feelings.? Swedish theorist Nils Brunsson sees rational decision-making as appropriate for small and insignificant, rather than large or important, decisions. However surely it is far worse to choose the wrong house than to choose the wrong chewing gum? ? Emotions make us behave the way we do and there are very few people who can resist them.Feelings and senses control us more than an

Tobacco and Its Harmful Effects

2019 words - 8 pages smoke-free life. Literature Review Tobacco crops are the most important grown crops by American farmers. (Tobacco, 2013) These crops are the most valuable to American society because they are sold as cigarettes, chewing tobacco and snuff (sniffed through the nose). Tobacco started in the middle sixteen hundred and late seventeen hundred by the means of raw materials sold to other countries from “English American mainland colonies and the United

Nicotine as a Means for Weight Control

3299 words - 13 pages woman is seen posing for the camera directly under the slogan," To keep a slender figure, No one can deny, Reach for a Lucky instead of a sweet." According to Arnerican Tobacco Company legend, a man named George Washington Hill " was inspired when he saw two differently shaped women on the street. 'Right then and there is hit me; there was the young lady that was stout and chewing (gum), and there was the young girl that was slim and smoking a

Cigarette Industry Analysis

2162 words - 9 pages eventually selected as a usual brand. Thus, once a consumer embraces a cigarette brand, it is quite unlikely that they will change.” New entrants to the cigarette industry would also find it difficult to gain brand awareness. There are significant laws restricting the marketing of tobacco products. Since 1971, television and radio advertising has been prohibited. Outdoor advertising, including billboards and bus ads, are prohibited in 46 states

Smoking Cigarettes

3013 words - 12 pages chewing gum, a selection of colours, graphics and photographs calculated not only to convey brand information but to attract new customers. Some estimate the tobacco industry spends as much as $60 million a year just on the method of presentation at the point of sale in retail outlets. Well, it's high time that we spend time and effort distinguishing between lawful communication with adult customers on the one hand, and on the other, the

Disney: Intercultural Differences with Euro Disney

6129 words - 25 pages Learning from the Disneyland Paris Experience.A Case study in International/Intercultural CommunicationThis is the most wonderful project we have ever done.Michael Eisner, CEO, Walt Disney CompanyA horror made of cardboard, plastic, and appalling colors; a construction of hardened chewing gum and idiotic folklore taken straight out of comic books written for obese Americans.Jean Cau, French CriticAmerican businesses make assumption about the

Similar Essays

Spit Or Not To Spit? Smokeless Tobacco

1110 words - 5 pages rubbed on the gums. The tobacco is placed into to storage for two to three years, fermented at least twice and usually flavored and scented. Snuff was first found in the West Indies in Mexico, and and in parts of South America. Adaption of the practice in Europe was encouraged by belief it was used as medication. From Europe it was carried to the Middle East and Asia. Laws that affect tobacco marketing. The Family Smoking Prevention and

Johnson And Johnson Product Listerine Mouthwash

970 words - 4 pages audience c. Opportunities • Opportunity for market expansion Listerine chewing gum, throat lozenges, and toothbrushes. d. Threats • New studies are now targeting threats of Alcohol a main ingredient in the formula leading to oral cancer • Competitors creating similar product costing less which are also approved by the American Dental Association such as ACT, Colgate and even generic private brands as CVS. III. Marketing Objectives The objective for

Case Analysis Warner Lambert Ireland : Niconil

2453 words - 10 pages on positioning Niconil as a unique program which covered both physical dimension and psychological dimension of addictive smoking behavior. In addition, they tried to promote Niconil patch as a safer product than competitor's Nicorette chewing gum, in terms of negative side effects. Total marketing budget was £200,000. Unfortunately, direct advertising of prescription product to consumers was prohibited by Irish regulations. As a result

Media Advertising And Sex Essay

1339 words - 5 pages sexual, possibly even saying it out loud. Therefore, he is being dirty, and the only way to become clean is to chew some Orbit gum. In this ad, the woman is seen as a sex object. As Jean Kilbourne points out, advertisements create “a climate in which the marketing of women’s bodies - the sexual sell and dismemberment [ . . . ] is seen as acceptable” (196). Not only does this advertisement use sex to sell, it also incorporates the dismemberment