Children Obesity In Kazakhstan An The Influence Of Junk Food Advertising

871 words - 4 pages

Nowadays, in the busy world, fast foods, snacks, sweets, ready breakfasts, etc., all this junk, easy-ready food industry is influencing on our traditional eating habit. As the result, obesity. A study done by the Center of Disease Control showed that since 1980, one third of adult population has become overweight and according to World Health Organization (WHO), 170 million children under the age of 18 are overweight. The epidemic of the obesity is alarming because not only adolescents, but children too. Increased mortality and heart attacks, blood pressure and another kind of illness could let kids to dissatisfactory life. An obesity range in Kazakhstan has increased from 0.09 to 0.61% ...view middle of the document...

The properly asked question will help more specifically analysis where did they go to eat more, how do they eat at home. The questionnaire was conducted among men and women who are married, got children aged 18 – 45 in Almaty, Kazakhstan. The last part of practical work is observation. The observation will be conducted among three kids. Two of them suffer from obesity and another one does not. During two week they will observed and asked to watch junk food ads for 3 times a day. According to the results, of these practical work data analysis will be made. At the end of the experiment or observation, participant’s physical form will be checked. If there will be change in weight and in eating habit, it proves the “Magic bullet” theory. Theory says that Television viewer accept all information and act in the way how do inside the box. So, viewers will be impacted by ads and change their eating habits and preferences in meal. All in all, at the end of the experiment there will have data about parenting influence on obesity. Then, the observation will show how theory works. It will be clear that which kind of ad is more impactful than others and the reasons also.
The research provided the "Magic Bullet" theory on the kid’s obesity. The theory claims that the media's message is a shot fired from the "media gun" into the viewer's "head" (Berger 1995). Research was focused especially on the influence and consequences of advertising junk food on children. The main two factors of obesity: junk food advertising and parenting will be compared and evaluated by observation....

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