Chine Interlaken Case Study

609 words - 2 pages

IntroductionChina's Interlaken Village is a grand resort precisely imitating the Swiss village of Interlaken. After opening in mid-2007, China's Interlaken was successful to an extent, but there was concern that the resort's performance would drop heading into the third year of business. The resort was targeting the tourism division of meetings, incentives, conventions and exhibitions in an attempt to offer business travelers a luxurious experience. Additionally, China's Interlaken Village offered a splendid getaway experience as it was just an hour out of the city.China's Interlaken Village was part of the Overseas Chinese Town (OCT) East project, so it certainly does not stand alone as the only tourist attraction in its immediate area. Surrounding the village is OCT East's Team Stream Valley, Wind Valley, Knight Valley, two other towns, Seafield Town and Ancient Tea Town, three theme streets, Seafield Street, Sounds of Nature Street and Hydro Street in Art Land, and three groups, the Cloud, Tea-Zen Adventure, and Flower Clock Church.China's Interlaken may encounter conflict in the approaching business year because of inability to attract domestic travelers to the Interlaken Village and more importantly, the fact that multiple competitors are entering the tourism market with similar products.SWOT AnalysisProblem DefinitionChina's Interlaken Village has not differentiated its product enough to gain a competitive edge over its competition and offer a variety of services to different consumer preferences.Development of AlternativesChina's Interlaken Village needs to be able to capture more of the domestic market and differentiate its services from the competitors, such as Dalian Russian Street and Guilin Merryland World. The case explained that the prime segments to capture within the tourism market are the MICE sector and ecotourism, both of which China's Interlaken Village already targets to a degree, as well as cultural tourism and sport tourism. Interlaken Village...

Find Another Essay On Chine Interlaken Case Study

Structure in 5’s Essay

9259 words - 37 pages organizations. The tendency in the literature has been to deal with these elements analytically rather than in terms of synthesis, typicaUy to study the relationships between pairs of them in cross-sectional studies. The premise that underUes this paper is that organizational structuring can better be understood through the combination of groups of elements into ideal or pure types, which we call configurations. This paper presents a typolo^ of five

Reality and Illusion in Shakespeare's Hamlet - Reality, Appearance and Deception

896 words - 4 pages Reality and Illusion in Hamlet   Shakespeare’s play, Hamlet, begins with the appearance of a ghost, an apparition, possibly a hallucination. Thus, from the beginning, Shakespeare presents the air of uncertainty, of the unnatural, which drives the action of the play and develops in the protagonist as a struggle to clarify what only seems to be absolute and what is actually reality. Hamlet's mind, therefore, becomes the central force of the

Sub-plots in Hamlet

1118 words - 4 pages Sub-plots in Hamlet   There are many things that critics say make Hamlet a "Great Work," one of which is the way that Shakespeare masterfully incorporates so many sub-plots into the story, and ties them all into the main plot of Hamlet’s revenge of his father’s murder. By the end of Act I, not only is the main plot identified, but many other sub-plots are introduced. Among the sub-plots are trust in the Ghost of King Hamlet, Fortinbras, and

Hamlet as Victim and Hero

1301 words - 5 pages . Kravitz, David. Who's Who in Greek and Roman Mythology. New York: Clarkson N. Potter, Inc., 1975. Lidz, Theodore. Hamlet's Enemy, Madness and Myth in Hamlet. New York: Basic Books, Inc., 1975. Shakespeare, William. Hamlet Prince of Denmark. A Pocketful of Plays. Vintage Drama. Ed. David Madden. Fort Worth: Harcourt Brace & Company, 1996. Wormhoudt, Arthur. Hamlet's Mouse Trap. A Psychoanalytical Study of the Drama. New York: Philosophical Library, Inc., 1956.  

Essay on Light and Dark in Antigone

1188 words - 5 pages easily visible, or obvious, making the statement positive for Creon. Later, in Ode I, the gods again side with Creon, as they refer to his decisions in lines 4 to 5, "Earth, holy and inexhaustible, is graven/With shining furrows where his plows have gone..." The gods are praising Creon; "shining furrows where his plows have gone" imply that he has left a good indent on matters that he has ruled on, in this case referring to the law against burying

charant Creon as the Main Character of Antigone

1231 words - 5 pages Creon as the Main Character of Antigone   Throughout the Greek play Antigone by Sophocles, there exists a dispute as to who should receive the designation of main character. Antigone, the daughter of the cursed King Oedipus, as well as Creon, stately king of Thebes, both appear as the key figures in this historic play. I believe that Creon, king of Thebes, should be considered the main character in this work of Greek theater. Three

Free Macbeth Essays: Sleep and Sleeplessness

525 words - 2 pages The Sleep and Sleeplessness Motif in Macbeth We have consciences that function to tell us the difference between right and wrong. If we have clear consciences, we usually possess the ability to sleep. But when our consciences are full of guilt, we experience a state of sleeplessness. In Macbeth, Shakespeare uses the sleep and sleeplessness motif to represent Macbeth's and Lady Macbeth's consciences and the effect Macbeth's conscience has on

Life Outside of Life in Hawthorne’s Wakefield

898 words - 4 pages Life Outside of Life in Hawthorne’s Wakefield   Efficacy lies at the heart of human desires for immortality. Characters throughout literature and art are depicted as wanting to step aside and see what their world would be like without their individual contributions. The literary classic A Christmas Carol and the more recent, but ageless, film It’s Wonderful Life both use outside influences (three ghosts and Clarence the Angel

Essay on Identity in Song of Solomon

2172 words - 9 pages Searching for Identity in Song of Solomon         Abstract: Whether Africans really fly or just escape a monumental burden, perhaps only through death, is a decision Toni Morrison has apparently left to her readers. Never the less, no matter what you believe, within Song of Solomon, the suggestion is, that in order to "fly" you must go back to the beginning, back to your roots. You must learn the "art" from the old messages.   O

The Character of Oedipus in Oedipus and The Infernal Machine

904 words - 4 pages The Character of Oedipus in Oedipus and The Infernal Machine    The stories of Oedipus, as told through Seneca's Oedipus and Cocteau's The Infernal Machine, contain both similarites and differences. Both authors portray the character of Oedipus as being obstinate, ignorant, and inquisitive. Yet Seneca and Cocteau differ on their interpretation of the motives that propelled these characteristics of Oedipus. Seneca portrays Oedipus as a

Okonkwo's Tragic Flaws in Chinua Achebe's Things Fall Apart

3121 words - 12 pages of a personality flaw. While fate does in deed lend a hand in events surrounding a tragic hero, there must be some element of free choice available to the character. According to Smith, "the tragic hero falls because he chooses one course of action over another" (1). The hero must understand through increased awareness what went wrong before "he comes to his end." Additionally, in the case of a tragic figure, the punishment must exceed the crime

Similar Essays

Unusual Climate Change Essay

2068 words - 9 pages worse and worse and could what happened to the dinosaurs happen again? In order to understand why Global Warming, “man-made climate change”, affected the worldwide events that occurred in 2013 we need to understand how did pollution and civilization affected the weather change. Indeed, we will have to think about the cause of pollution which means automobiles, nuclear plants. We will also have to study how civilization affected the environment

Infanticide: Cross Cultural Analysis Of The Causes Of Infanticide

2359 words - 9 pages ". Behavioural Sciences and The Law Vol. 30 pp. 585-597. Fuse, Kana and Crenshaw, Edward M. (2006) "Gender imbalance in infant mortality: a cross-national study of social structure and female infanticide". Social Science & Medicine 62 (2006), pp. 360-374. Kunst, Jennifer L. and Reed, Michele (1999) "Cross-Cultural Issues in Infanticide: A Case Study" Cultural Diversity and Ethnic Minority Psychology Vol. 5, No. 2 pp. 147-155. Lester, David (1985) "The

Osseous Surgey For Crown Lenghtening.A 6 Month Clinical Study

5601 words - 22 pages 1288 Volume 75 • Number 9 Osseous Surgery for Crown Lengthening: A 6-Month Clinical Study David E. Deas,* Alan J. Moritz,* Howard T. McDonnell,* Charles A. Powell,* and Brian L. Mealey* Case Series Background: Despite the fact that surgical crown lengthening is a commonly performed treatment, little is known about the specific surgical endpoints of the procedure or the stability of the newly attained crown height over time. Recent clinical

Orientation Essay

6349 words - 25 pages distinguished by most of the filipinos especially for the new born filipino citizens. The Filipinos lived in settlements called barangays before the colonization of the Philippines by the Spaniards. As the unit of government, a barangay consisted from 30 to 100 families. It was headed by a datu and was independent from the other group. Usually, several barangays settled near each other to help one another in case of war or any emergency. The position