Chocolate Origin Essay

1749 words - 7 pages

We have collected secondary research that will be used in efforts to provide information and background to our topic of origin of chocolate and its impact on a customer’s buying decision. Statistics on chocolate and various types of Canadian consumers has been provided through this venue of research. Secondary research has aided us by providing insight on our target market or consumers who buy chocolate and list potential factors of consideration for our further studies. We have configured a summary report of relevant sources to our topic of research. This will act as a foundation for our primary research which will fill in the gaps and specific information we need to answer our research question.
Most consumers who eat chocolate do not have knowledge about “different regions and strains of cocoa bean deliver subtly different taste profiles, as do varied fermentation methods, soils and even seasons…” (Addy, 2011). Emphasis is placed on the origin of the manufacturing of the chocolate by both consumers and manufacturers but cocoa beans are not grown in the same country as they are manufactured; for example, Swiss chocolate. Swiss chocolate is manufactured in Switzerland but its cocoa beans are from Africa. 50% of Swiss chocolate cocoa beans are from the West African nation of Ghana as revealed by Kaspar Meuli (2012). This is supported by M. Harris as he discusses that “While many of us count Dutch, Belgian, Swiss, French or German chocolate as favourites, chocolate elitists are quick to point out that cocoa beans don't actually grow in those places” (2003). El Rey Chocolate epitomizes how customers’ perception of a brand can hinge upon its country of origin. According to an article by Rohit Deshpandé in Harvard Business Review (2010), El Rey Chocolate had been having trouble selling the product outside of its home market of Venezuela. The author claims that this is mainly attributed to the fact that “consumers have been conditioned to believe that great chocolate comes from Europe, not South America” (HBR, 2010). Since the quality of El Rey Chocolate is perceived to be lower than the likes of Godiva or Lindt Chocolate because of its Venezuelan origin, El Rey is forced to lower the price of its chocolates. As a direct result, many consumers also associate El Rey’s lower price with inferior quality. While price is not the factor we are delving into with this research project, it is still a major part of the vicious circle that can surround the buying behavior of a consumer. Due to these examples of previous research conducted, we will be researching consumers’ thoughts and considerations on the origin of the chocolate product versus the origin of the actual cocoa beans.
Our research has also caused us to investigate the different consumer groups we should consider analyzing in order to better our insight into the behaviours of consumers with varying traits. Print Measurement Bureau has revealed that 64.9% of the Canadian population has eaten...

Find Another Essay On Chocolate Origin

Club Dark Marketing report

4086 words - 16 pages Australian people. Nestle has a range of quality products including chocolate & confectionary, ice cream, coffee, baby food, dairy, sauces, drinks, healthcare nutrition and others.Nestle has its own production plans around the world to ensure the growth of the organization and become multinational. The five factors includes: the availability of raw material, economic climate, Cost factor, and consumer tastes and consumer purchasing

The Dark Side of Chocolate Production

2068 words - 8 pages . But Hershey is one of the most uncooperative chocolate companies and they refuse to work with any of the programs that help trace the origin of their purchased cocoa. They even refused to share any of their transparent information about their cocoa with their own shareholders, which is basically raw information on basic financial terms (Johnson). Other large companies that have been involved with signing the Harkin-Engel protocol include Mars

Cooking: Olla Gitana

1427 words - 6 pages I made a three course meal consisting of Olla Gitana, Patatas Bravas, and Crema de Chocolate. Olla Gitana, in English, is also known as gypsy pot. The olla is thin legume stew, also called potaje. In Spain, it is usually served as a main dish for lunch. The stew is inspired by vegetable cooking in the Murcia and Alicante regions of Spain. The stew is referred to as gitana because it’s ingredients are, for a lack of a better word, anarchic

Creams and Custards

1341 words - 6 pages into melted chocolate and stir until the mixture becomes uniform. Butter or oil can be added into ganache to enrich it and to add shine to the cream. Besides butter, it can be flavored with liqueurs or extracts. Ganache Yield: 450 g Chocolate (50-60% cocoa solids) 200 g Whipping or double cream 200 g Butter 50 g Tale: Like many other great inventions, ganache was invented by accident, and there is even a legend of its origin. The word

Hershey IMC

1838 words - 8 pages Hershey is a widely respected brand name and as a fact is the largest producer of quality chocolate in North America and considered as global leader in chocolate and sugar confectionery. With history dating to 18th century, Hershey competes with Nestle and Cadbury to dominate global confectionary business. The main product lines include chocolate and confectionery products; food and beverage enhancers, such as baking ingredients, toppings and

The Columbian Exchange: Cocoa

791 words - 4 pages Netherlands, Germany, and eventually France and England. Nonetheless, the history of the cacao bean is a very bittersweet one. Its prominence among Europeans can ultimately be traced to the inhumane labor imposed on Native American captives and African slaves to cultivate cocoa beans as demand in Western Europe augmented by exponential numbers. Though, the origin of the cacao bean is indefinite, the first instant that Europeans encountered cacao

Bittersweet: Unwrapping the Hidden Side of Chocolate

1389 words - 6 pages world’s cocoa, where they are forced to work with no pay. The situation worsens because the farmers who are enslaving children don’t even recognize that it is wrong to do so because of their culture. From its origin, the blame of child labor has been passed around, ending up in the hands of naïve consumers, some of whom even cease to believe that child labor was a factor in the production of the chocolate that they have taken for granted. The most

Quail in rose Petal Sauce. Through the magical realism in the Like Water For Chocolate, Tita express her love through cooking. Explanes Siginifance

533 words - 2 pages of the story, lives with her mother, Mama Elena, two older sisters, Rosaura and Gertrudis, and the cook, Nacha. Magical realism illustrates how passionate Tita is for cooking.Through the magical realism in the Like Water For Chocolate, Tita express her love through cooking. With a rose given to her secretly by Pedro, Tita prepares quail in rose petal sauce. The recipe is of pre-Hispanic origin, and it is in Nacha's voice that the secrets are

Advances in Medical Science

736 words - 3 pages yawning is contagious. In humans it’s exactly the same if you see someone yawning that will catch you too. “Higher” functions: Discovering the sweet mysteries of chocolate: It caught my eye because everyone loves chocolate and not everyone knows the reason behind it, that why they all love it. This link tells you how chocolate was discovered and spread around the world. You can find chocolate in every corner of the word, in every house hold

Kremlevskaya vodka in US. Marketing plan

2060 words - 8 pages I have decided to market a product from Russia to the US.The product that I have chosen to introduce is a premium high end Russian vodka brand. Company's immediate and primary goal is to expand current sales of the company as a whole and fully maximizing its potential in the U.S. markets by launching and introducing a new brand of this premium Russian vodka called Kremlyovskaya Chocolate. Kremlyovskaya plans to accomplish this through the

Untraditional Love in a Small Texas Border Town

755 words - 3 pages about to consummate his marriage with Rosaura that it is to produce a son to serve Him. After Mama Elena dies, her power over Tita only increases as her ghost continues to haunt her and forces a psychological pregnancy. Even in death, the cultural loss that Tita proposes causes Mama Elena to haunt Tita. After proclaiming the words, “I hate you!”, the ghost disappears and Tita is finally free. Like Water for Chocolate is filmed entirely in

Similar Essays

Wack Choocolate Essay

839 words - 4 pages extra coca butter melts easy. Gianduja- Toast hazelnuts ground into powder. Single bean chocolate Single bean is how chocolate origin. Cocoa Butters Fat in chocolate liquor pressed into cocoa butter. Chocolates- chocolate made from other chocolate. 10 facts about chocolate. 80 million Hershey kiss our made everyday. Approximately 2,500 cocoa beans can grow one tree. U.S Chocolate manufactures use up to 3.5 million pound of

Chocolate Information Essay

1162 words - 5 pages . its graded united of the most favorite flavors in North America and Europe. Despite its popularity the general public do not recognize the distinctive origin of this fashionable treat. Chocolate is a product that needs complicated procedures to provide. the method involves harvesting cocoa, refining coca to cocoa beans, and shipping the cocoa beans to the producing factory for cleansing, coaching and grinding. These cocoa beans can then be

Business Ethics Case Paper "Slavery In The Chocolate Industry"

1091 words - 4 pages PAGE 1 Case paper - Slavery in the Chocolate IndustryThe case "Slavery in the Chocolate Industry" discusses labor exploitation in the chocolate industry. It specifically addresses the cocoa beans grown on farms in West Africa, especially the Ivory Coast and Ghana, which make up close to half of the world's chocolate. The cocoa farmers of these nations, however, often rely on slaves to harvest their beans, and in some cases, enslavement of

The Columbian Exchange: Chocolate Essay

1362 words - 5 pages . Dorchester, MA: Walter Baker &, Limited, 1917. Print. This source was more of a general history of chocolate and cacao than one of its influence during the Columbian Exchange. However, it was still quite useful in its content; it had many facts of origin and the fruit itself. There is much information on the cultivation and the appearance of the cacao tree, including much diagrams and pictures within the book. This source had much information