This website uses cookies to ensure you have the best experience. Learn more

Choose A Product Or Service That Is In Some Way Associated With A Taboo, Something That It Is Considered Socially Embarrassing Or Shameful To Ment...

2035 words - 9 pages

Advertising is all around us and we all know that advertising is the one-way paid marketing strategy intended to persuade audiences of readers to take action on products, services and ideas . It may seem simple to create an advertisement for any particular product but what about a product or service that is associated in some way with a taboo?

The concept of taboo is described by some European explores of the South Seas as "something that should not be touched" ; it is also defined as an object "being sacred and consecrated or as being dangerous, unclean and accursed" . Despite products associated with a taboo considered to be socially embarrassing and shameful to mention, there is still a high visibility of taboo in the contemporary advertising in the western society. I am going to analyse the different approaches to the advertising of condoms in the media, mainly in printed advertisements.

In the advertising sector, examples of products associated directly with a taboo are feminine care products, condoms, fertility pills and other sexual products . They all have a sense of embarrassment in the social aspect and is something to be avoided. I have chosen to discuss the product, condoms further as a demonstration with a direct connection with taboo featured in commercial advertisements. The purpose of commercial ads is to increase awareness and generating positive feelings and connotations about a product in the mind of prospective buyers , therefore I am interested in how enterprises can run a campaign for condoms with positive elements.

In United Kingdom, there are a number of legislation to restrict the context, both images and texts in advertisements. Advertisers are urged not to contain anything which is like to "cause serious or widespread offence, especially on the grounds of race, religion, sex, sexual or orientation or disability" . My chosen product, condoms is a highly sensitive sexual product where advertisers have to pay extra attention to the presentation of their campaign.

The other reason thing taboo-themed products raise issues in social marketing because of the notion of guilt. It does not seem appropriate to run a campaign for products associated with a taboo and such guilt construct has been suggested as an important variable in advertising by Alden and Crowley . A research published later in 2011 suggests that there is "no between reactive guilt, attitude towards the brand and purchase intentions" , therefore there shall not be a large concern of advertisements of taboos as far as they meet the criteria of the Decency.

In contrast, Sabri and Obermiller also carried out a research published in June 2012 on consumer perception of taboo in advertisements. Their research indeed suggests that consumers hold a negative attitude towards the sexual taboo advertisements and have negative intentions in buying the relevant products . Based on this research, advertisements with taboos do not seem to obtain positive impacts from...

Find Another Essay On Choose a product or service that is in some way associated with a taboo, something that it is considered socially embarrassing or shameful to ment...

Is It Worth It?         Slavery is something that should never

657 words - 3 pages Is It Worth It? Slavery is something that should never have been brought up in this world at any time or place. Do you think that it is worth it to tear apart a happy family and have them work on your property just so that you can make a profit of money? Do you think it is right to treat people like they are a piece of property or item rather than a human being or living soul? Why would somebody ever do that to a person? How could they

The automaton/statue/machine women is usually associated with something threatening (sexuality, modern technology) that is then exorcised through her

2818 words - 12 pages describing what is ‘uncanny’, for Jentsh this is a product of ‘intellectual uncertainty’ and for Freud, is something that aroused fear, but it is ‘familiar and old’. Taking Freud interpretation of the uncanny as example, even though something may be familiar to man, his unconscious will always trigger some sort of emotion or fear, perhaps due to a repressed feeling or that man is unable to cope with any resemblance of itself, this is fair to

A response to Aristotle's Politics, stating that all mankind is in the pursuit of some good

906 words - 4 pages Mankind's underlying lifestyle"All associations are instituted for the purpose of attaining some good" (375). In agreement with Aristotle, I believe everything as we know it, is formed, is said, and is carried out, with some extent of good in mind. Another way of putting this would be that the ultimate end goal of human existence is happiness. By saying this, he has come to say that no body goes into any action that may be a malicious event just

It is an article that is something that would EXALT man - something that would justify his existence on this earth

651 words - 3 pages Untitled WHAT PHOENIX's ARE MADE OF The phoenix is a legendary creature which absurdly dies because of its own flame. As I lie awake late at night to enter this journal, I think of the things that happened in the past few weeks. Only one sentence fits and gives color to the experience: it was hell. But going through that hell was no worries for the rewards of last night and/or yesterday. It's just too much to take. It is

"The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself." (Drucker) Produce arguments for and against this statement

924 words - 4 pages In 1973, Peter Drucker stated "The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself." Considering that marketing is an exchange process between two parties which results in both customer and organizational satisfaction (Kolter & Keller 2006). It seems logical that, if a business is able to produce a product that is able to sell itself (i.e. does not require the

Stress is now a major problem in many countries around the world. Some people say an element is beneficial, whereas other say that it is the cause

1076 words - 5 pages infection-fighting cells which helps with the healing in our body but when stress is prolonged it is shown to have negative effects. Certain immune cells get suppressed by chronic stress and can create a vulnerable immune system. This may directly affect cancer; cancer is when your body is mass-producing a certain cell, creating an overload of that specific cell in an area or organ and this causes the development of a tumor. Your immune system

it is just something that i put in cause i wanted the free trail to copy an essay - meh - meh

729 words - 3 pages right to claim the French throne, and ask him to tell only the truth because the consequences of war are huge. -Canterbury makes a long speech about the Salic law and explained that because the Salic land is no longer France as the boundaries have changed, he has the right to the French throne. -Canterbury offers a huge sum to help with the war. -Henry raises problem of the Scots invading. -Ambassador of France sends Henry a gift from the Dauphin

Magnesium is a versatile element that has found its way

752 words - 3 pages Magnesium is a versatile element that has found its way into many facets of our lives. Magnesium is used in various products that can be found in most homes. It also has diverse industrial uses from automotive applications to pyrotechnics. With a greater understanding of magnesium, all of its uses and benefits can be better understood.Like all elements, some basic information about magnesium can be found on the periodic table of the elements

What it's really like to be a freshman. The essay is about being a freshman from a freshmans point of view (that it's hard) Some dates will need to be changed in order to update it!

643 words - 3 pages . Freshmen are the lowest of all classes, sometimes referred to as the "Lower side of the L". The only good thing about being a freshman is that you gain some freedom. Freedom from middle school. At high school, you aren't thought of as a fire hazard for standing up or being in the hallway as you are in middle school.You get off the bus every morning, and open the doors to what most freshmen call their worst nightmare. Parents think they are doing the

Is socialisation something that parents do to their children?

1615 words - 6 pages Is socialisation something that parents do to their children?Socialisation is an interactive and dynamic process by which children make sense of their lives. It is the process through which a child becomes an active competent participant in one or more communities.How much of this process is carried out fundamentally by parents, and how much by other "sets" of people a child comes into contact with, will be the subject of this essay. The extent

Ombudsman's Contribution to the Task of Ensuring that Government Decision-Making is Conducted in a Defensible Way

973 words - 4 pages . It should be remembered that in some respects, certain Ombudsmen might be more effective than others in comparison with other available remedies. It should also be noted that the public has direct access to Health Service Commissioners, the Local Commissioners (since 1978), and the European Community Ombudsman. Although, as a system, the Ombudsman suffers from a number of drawbacks- no direct access (with the

Similar Essays

Some Students Have A Background Or Story That Is So Central To Their Identity That They Believe Their Application Would Be Incomplete Without It.

683 words - 3 pages -centric life, I ended up visiting the Taj Mahal or signing up for a SAARC peace conference. In retrospect, through my disease I discovered new ways of living my life to the fullest. From making plans for the next 7 New Year’s Eves to all the authors I want to meet, I’ve made myself busy with activities I had never even considered before. I can’t help but get amazed by the irony of my condition. Though my disease has made my body weaker than before

Is It Possible To Identify Some Property Or A Set Of Properties That Necessarily, All And Only Humans Have? Is This What We Mean When We Speak Of

1258 words - 6 pages altruism, it does not align with the definition of an essence, as it is not characteristic of only humans. As mentioned before, when someone speaks of human nature, they would most likely be referring to a generalisation of modern society, which would already have an established etiquette within each culture. This takes into account that there is a certain standard of being and behaviour, which is considered ‘average’ and ‘normal’. Regarding an

Was The British Empire A Good Thing That Enlarged The World Creating Possibilities For Everyone Or Was It Just A Way For Some To Gain Power And Wealth?

772 words - 3 pages required, and Britain's self image of power gave it the will to use force if necessary. Imperialism is the way in which a group gains formal or informal influence over another group's politics, society, and economy.Firstly, there isn't an explanation why Britain gained so much global power so suddenly. It has been said that perhaps it was due to British superiority economically as well as its technology. British expansion during the 19th century

Some People Think That It Is Difficult To Find A Relationship Between Home And Computer

828 words - 3 pages reflect, " I understand and I still believe in you", without so much as saying a word to the child." "Lord, " said the angel, " this is a very large project and I think you should work on it tomorrow". "I can't," said the Lord, " for I have come very close to creating something much like Myself. I have one that comes to work when he/she is sick.....teaches a class of children that do not want