Chuong Duong Beverage Company Essay

4662 words - 19 pages

ASSIGNMENT NAME: Team Assignment
MEMBERS NAME:
Nguyen Thanh Truc s3372641
Doan Thi Mai Loan s3373247
Nguyen Phan Thu Ngan s3372762
RMIT Vietnam Sem 1-2014
CHUONG DUONG BEVERAGES JOINT STOCK COMPANY

P a g e 2 | 35
RMIT International University Vietnam Bachelor of Commerce Program
ASSIGNMENT COVER PAGE
Your assessment will not be accepted unless all fields below are completed
Subject Code:
BUSM4294
Subject Name:
Intrapreneurship
Location where you study:
RMIT Vietnam - SGS
Title of Assignment:
Team Assignment
File(s) Submitted
1
Student name:
Nguyen Thanh Truc
Doan Thi Mai Loan Nguyen Phan Thu Ngan
Student Number:
S3372641
S3373247 S3372762
Student Email Address:
S3372641@rmit.edu.vn
S3373247@rmit.edu.vn S3372762 @rmit.edu.vn
Learning Facilitator in charge:
Nguyen Thi Minh Thu
Assignment due date:
26 March 2014
Date of Submission:
26 March 2014
Late Submission Approval
Number of pages including this one: (Please number your pages like this: page 1 of
7, page 2 of 7, etc)
35
Word Count:
(Main Content)
2231 (exclude citation and title)

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Table of Contents
1. Company Background ............................................................................................................................... 4
1.1. Company ............................................................................................................................................ 4
1.2. State of growth .................................................................................................................................. 4
1.3. Market demand, industry trends, and competitor threats ................................................................ 4
1.4. Target segmentation .......................................................................................................................... 5
2. The business model ................................................................................................................................... 6
2.1. Current situation ................................................................................................................................ 6
2.2. Business model ................................................................................................................................... 6
2.3. Management growth ambition: ........................................................................................................ 6
3. Pressing Issues: ......................................................................................................................................... 7
4. Assess the Entrepreneurial Intensity: ........................................................................................................ 8
4.1. Innovativeness.................................................................................................................................... 8
4.1.1. New product line...

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