Cigarette Ads: A Matter Of Life

1030 words - 4 pages

In the article "Cigarette Ads: A Matter of Life" Ellen Goodman writes about banning cigarette ads. She states that prohibiting cigarette ads is not the perfect way to stop the millions of active smokers around the United States from using tobacco, but could be a first step towards helping the next young generation stay away from this enslavement. She insists that the idea of forbidding tobacco ads is the more polemic one on the road to limiting or eliminating the use of cigarettes. She develops her thesis saying that banning cigarette ads won't have an effect on banning other products (alcohol, fat, automobiles) because smoking is the only truly destructive one. Moreover, she underlines how inconsistent the message is in the tobacco world. She believes that cigarette ads send a fake message of sophisticated style, and notes specifically the hypocritical situation of those who want to ban the ads on cigarettes are those that let the market continue to sell them; the latter appearing to be the truly immoral one. After reading the above article I was astonished thinking how ingenuous people can be. I completely disagree with the author's arguments. Looking at my experience, as a smoker and an Italian witness of the censorship on cigarettes ads in my own country, I believe that forbidding those ads has no true outcome or effect on stopping people from smoking.Despite the fact I understand the concerns of the author, in her article Goodman doesn't present convincing arguments. The opinion that tobacco is the only item that "when used as instructed is destructive" appears to be a superficial judgment and is completely false. We don't know if smoking three or five cigarettes for fifty years is really destructive, we know that people smoke too many cigarettes a day, and this overusing of tobacco can be detrimental. Similarly, drinking a glass of wine everyday we can have some health benefits, but, for example, visiting the "AA" organization we realize how the abuse of alcohol becomes a tragedy for individual families and society. She also states "cigarette are deadly." Looking at the past fifty years when sixty per cent of population used to smoke, if cigarettes were really deadly we would now have a kind of genocide. What do we really know about the genesis and the evolution of cancer? Elementary knowledge is the answer. So, why do we have to criminalize cigarettes for creating that disease? I think that it is the easiest element scientists and doctors use to save their faces. Reading the medical statistics about people dying from cancer, the first consideration is always if those patients smoked. It is not important if they lived a miserable life that produced a lot of stress, if their alimentation was based on terrible food, if they lived close to factories that poisoned the air they breathed, these are normal conditions that we have to accept; cigarettes, on the contrary, are seen like the devil. In addition, analyzing the problem tobacco she states...

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