Cisco Essay

1252 words - 5 pages

1) Cisco has done several things to distinguish themselves from the competition and gain a clear competitive advantage. First and foremost, John Morgridge created a positive working environment. When Lerner was demanding to be involved in day-to-day management decisions and creating constant tension because of her "disdain for managers," she was soon bought out after the IPO in 1990 (pg 2). Similarly, there was a "minimal hierarchy" within the company. Employees were treated as equals and no one was given any extra perks. Managers had a relatively small workspace compared to those of other companies and were often I the interior, while the support staff received a view (pg 3). Also, there were no reserved spaces in the parking lots and all employees flew coach on business trips. Furthermore, all employees were granted stock options upon being hired and annually thereafter (pg 3.) This promoted company pride and loyalty. Employees now had a stake in the company, which drove them to help make the company more successful. As the company became more successful, they became worth more money.Cisco also prided themselves on high customer satisfaction. In 1991, instead of having customer queries answered by several engineers who provided different answers to a certain problem, Cisco converted to an on-line application (pg 3). This policy was straightforward and allowed customers to become more familiar with their products. Likewise, customer satisfaction was such a high priority to Cisco that it began to tie into management compensation packages. After taking over for Morgridge, John Chambers arrived twenty minutes late to his first board meeting because he was assisting a dissatisfied customer. This was event was met with approval by the board (pg 4). It was practices like these that allowed Cisco to pull away from the competition and establish itself as a leader in the technology industry.2) The difference operating strategies between Cisco and Lucent technologies are striking. First off, Cisco is a horizontally integrated organization, while Lucent is a vertically integrated organization. Lucent does not outsource any part of their business. All product design, development, manufacturing, software control development, and other facets of the business are done in-house. On the other hand, Cisco outsources many tasks. The purchase the chips from a supplier and hire another company to take care of all their networking activities.Both situations have merit. Cisco only has to rely on its tasks. They are able to keep their company smaller and give employees the feeling they are part of a family rather than a huge organization worried only about the bottom line. Also, they have options. They can negotiate prices with dealers and choose whomever gives the best price. Also, they are able to obtain business from their partners. On several occasions INS recommended Cisco to their other clients. Furthermore, Cisco can use the best players in the game. They can...

Find Another Essay On Cisco

Cisco System Essay

6377 words - 26 pages Company History Cisco was founded not in a garage but in a living room. Wife-and-husband team Sandy Lerner and Len Bosack worked in two different departments at Stanford University. They wanted to send e-mail to each other; however, the departments were on two different operating systems which did not "talk" to each other. To remedy the situation, they built a router, a "translator" that acted like a mailroom, opening packets and distributing

Cisco Case Essay

2192 words - 9 pages Cisco Systems Case Follow-up On September 7, 1999, Lucent Technologies announced that it would purchase INS for $3.7 billion. Within minutes the phone in the office of Don Listwin, Cisco System's EVP, began to ring. Most calls were from colleagues who had received "feelers" from INS employees seeking employment at Cisco. That day, he was contact directly or indirectly by at least 25 of INS's managers and engineers who were personal friends of

Cisco Case

1523 words - 6 pages Leveraging enterprise data and advanced analytics in core operational processes: Demand forecasting at Cisco This case was prepared by Blake Johnson of the Management Science & Engineering Department at Stanford University. The author gratefully acknowledges the contributions of Anne Robinson and Andrew Fisher. Introduction Accurate forecasts at the product level are critical to many core business processes across a company, from financial

MIS Cisco Case

2064 words - 8 pages 1. Cisco's Business and MarketA) What are their main products and what do the products do?Cisco Systems business market is networking equipment and network management tools for the Internet. Within this market, Cisco Systems main products are routers and switches. A switch is a piece of hardware that joins multiple computers together within one local network or LAN. Switches take incoming data packets and determine the source and destination

Cisco Systems Business Strategy

9630 words - 39 pages Cisco Systems Business StrategyExecutive SummaryCisco Systems, Inc. is the worldwide leader in networking for the Internet. Cisco's Internet Protocol-based (IP) networking solutions are the foundation of the Internet and most corporate, education, and government networks around the world. Cisco is famous for its routers and switches that link networks and power the Internet. It also makes network access servers and management software. Although

Cisco Case Study

992 words - 4 pages CASE QUESTIONS – CISCO 1a. How did Cisco find itself in trouble with regard to its intended IT prior to Brad Boston's arrival? Prior to his arrival, CISCO had a decentralized approach to IT spending. Independent business groups were making decisions in fuctional silos. Each group their own funds for IT, therefore, redundant applications such as CRM systems were created. This was a global issue as well as a localized issue. The Cisco

Cisco Tcs WAN Design

6016 words - 24 pages Washington School District Wide Area Network Proposal A Response to the Cisco Threaded Case Study by: Group 3 Networks, Inc.Table of Contents: Overview of Project: 4 RFP Objectives: 4 Recommendations and Justifications 6 LAN Recommendations: 6 General LAN Specifications: 6 Example School LAN Specifications: Acacia: 7 WAN Recommendations: 8 General Specifications for Regional Hubs: 8 Internet connection specifications: 9 WAN Connection

Cisco Systems, Inc. Marketing Analysis

3714 words - 15 pages Student ID 09011318 Module ID MAN 40037 Module Marketing and Operations Management Date 2009 December 1st Assignment Assignment 1 (First Semester) Mass Collaboration, Virtual Communities, Web2.0 and Telepresence are a few buzz words that follow the new tag line - "welcome to the human network: changing the way we work, live, play and learn" - from one of the world's biggest networking dominators, Cisco Systems, Inc. Its CEO's

Cisco Systems

1520 words - 6 pages Case Study: The Internet and the New Information Technology Infrastructure 1.     Describe the competitive business environment in which GM is operating General Motors, while they are the largest automobile maker, are currently going through a decline in sales. Their competition is extremely stiff. With competitors such as Ford, Chrysler, and other Japanese vehicles that have lower production costs and include

Comparison of 5 Companies : Cisco, Motorola, Nokia, Qualcomm, Harris

4185 words - 17 pages Corporate GovernanceWe have chosen the telecommunications equipment sector on which to make our analysis. More specifically for the purposes of this case we will examine the following five companies: Cisco Systems Inc, Harris Corp, Motorola, Nokia and Qualcomm Inc.We will begin by presenting some information on each company's CEOName of companyQualcommCiscoHarrisNokiaMotorolaName of CEOIrwin JacobsJohn T ChambersHoward L. LanceJorma OllilaEdward

Cisco System's control over the computer networking market and the history of their development.

1963 words - 8 pages The largest technology company in the world won't touch your desktop computer. The largest computer company in the world--or at least, the most valuable--is no longer Microsoft. Last March, Microsoft temporarily surrendered that position, due to shifting stock prices, to another: Cisco Systems, which doesn't have any products you are likely to install on your desktop computer soon. Since then, Microsoft's stock has tumbled hard, and Cisco has

Similar Essays

Cisco Essay

759 words - 4 pages Marketing Strategy: China Cisco entered China in 1994 and formally established Cisco systems (China) network technology co., LTD. in Beijing. On January 13, 2005, Cisco purchased 13.86 million shares of common stock of SNDA which was about 9.7% shares of SNDA. In October 2005, Cisco (China) research and development center was opened in Shanghai and invested $32 million dollars in five years to improve market development and product customization

Cisco Essay

585 words - 3 pages Cisco Systems, Inc. is an IT company that specifies in the sale of networking and communication items and solutions. It is a business-to-business company where they sell items primarily to large enterprises and telecommunications companies while also marketing items designed for small businesses and consumers such as routers, modems, and home network management software. The items and solutions target to transport data, voice and video

Cisco Essay

597 words - 3 pages CISCO This paper explains some fundamental marketing concepts based on the analysis of a big multinational Cisco Systems Inc. First, it shows the differences between “needs, wants and demands” of a consumer intending to buy a Linksys network adapter (the firm's household product). Then it presents the market segments, targeted by the company. Finally, the company orientations towards the marketplace are outlined. According to Maslow concept

Cisco Certification Essay

697 words - 3 pages What is Cisco Certification? Cisco certification is a accomplished scientific boost certificate skeleton which is feature with ongoing by Cisco company for advancing Cisco technology, cultivating the repercussion management design again designing troubleshooting personnel. Candidates burden help the prevailed Cisco certificates as valid combat of bread change or company qualification. know steam are five levels of certification: Entry