Cisco Case Essay

1523 words - 6 pages

Leveraging enterprise data and advanced analytics in core operational processes:
Demand forecasting at Cisco
This case was prepared by Blake Johnson of the Management Science & Engineering Department at Stanford University. The author gratefully acknowledges the contributions of Anne Robinson and Andrew Fisher.

Introduction Accurate forecasts at the product level are critical to many core business processes across a company, from financial planning to sales and marketing, supply chain management, and customer service and support. However, generating good forecasts is challenging for a number of reasons. First, relevant data includes both large enterprise data sets about the present (current customer orders) and the past (historical demand), as well as forward-looking insight from sales and marketing, both which can be difficult to access and effectively utilize. Second, most companies have a diverse range of business units, products, and customers, ruling out "one size fits all" forecasting approaches. For example, Cisco has over 18,000 product IDs, ranging from high-end enterprise systems to consumer products, which it sells to a diverse set of customers around the world.
"The top two challenges are speeding up our new product introduction to world- class levels and forecasting accuracy & demand management." Angel Mendez, Senior Vice President of Customer Value Chain Management
At the operational level of forecast process implementation and execution, the challenges are even greater. Different functional groups use different data definitions and different IT systems, and have different goals and objectives. For example, finance and sales and marketing focus on revenue and track the time orders are booked, while supply chain focuses on units and tracks the time orders are to be delivered. To create the best possible forecast all available data and organizational expertise must be utilized, and relevant stakeholders engaged in the process of forecast generation, review, and sign-off. To realize the value of the forecasts generated, an even wider range of stakeholders across the company must be convinced of their quality, and must be able to easily access them. Cisco solution Cisco has developed a forecast generation process that combines advanced analytics applied to enterprise data on bookings and historical demand, with a consensus process that incorporates current insights from sales and marketing and finance. To ensure broad organizational adoption, forecast performance is careful monitored and documented, and the forecast generation process is kept transparent and accessible. Finally, performance metrics and incentives drive on-going improvement in both forecast quality and utilization. Cisco's Demand Forecasting Process The development of Cisco's demand forecasting process was sponsored by Karl Braitberg, Vice President of Demand Management and Planning. The process was

designed to address three key challenges: 1) data acquisition...

Find Another Essay On Cisco Case

CISCO Essay

597 words - 3 pages CISCO This paper explains some fundamental marketing concepts based on the analysis of a big multinational Cisco Systems Inc. First, it shows the differences between “needs, wants and demands” of a consumer intending to buy a Linksys network adapter (the firm's household product). Then it presents the market segments, targeted by the company. Finally, the company orientations towards the marketplace are outlined. According to Maslow concept

Cisco Certification Essay

697 words - 3 pages their networking knowledge further strength. The scrutiny case of Cisco certification is single-minded by candidates themselves. reserved if the candidates would like to take the exam, then they record in the exam center and pay over the exam fee, then they can move the exam. The trial language of Cisco certification is English. The exception type of Cisco certification is chiefly multiple-choice, single-choice and drag and hurdle questions. Some of

Cisco Systems Business Strategy

9630 words - 39 pages this new terrain will of course have costs. Research must be done in order to discover who will use web services and which services would be used the most. The most common research in this case will be through the use of surveys. The company's research could consist of surveys sent out to current customers. The main costs in the research will be employee salaries and mailing/print costs. Once the research is complete, Cisco must design and implement

Cisco Tcs WAN Design

6016 words - 24 pages Washington School District Wide Area Network Proposal A Response to the Cisco Threaded Case Study by: Group 3 Networks, Inc.Table of Contents: Overview of Project: 4 RFP Objectives: 4 Recommendations and Justifications 6 LAN Recommendations: 6 General LAN Specifications: 6 Example School LAN Specifications: Acacia: 7 WAN Recommendations: 8 General Specifications for Regional Hubs: 8 Internet connection specifications: 9 WAN Connection

Cisco

1252 words - 5 pages 1) Cisco has done several things to distinguish themselves from the competition and gain a clear competitive advantage. First and foremost, John Morgridge created a positive working environment. When Lerner was demanding to be involved in day-to-day management decisions and creating constant tension because of her "disdain for managers," she was soon bought out after the IPO in 1990 (pg 2). Similarly, there was a "minimal hierarchy" within the

Cisco

585 words - 3 pages Cisco Systems, Inc. is an IT company that specifies in the sale of networking and communication items and solutions. It is a business-to-business company where they sell items primarily to large enterprises and telecommunications companies while also marketing items designed for small businesses and consumers such as routers, modems, and home network management software. The items and solutions target to transport data, voice and video

cisco

759 words - 4 pages Marketing Strategy: China Cisco entered China in 1994 and formally established Cisco systems (China) network technology co., LTD. in Beijing. On January 13, 2005, Cisco purchased 13.86 million shares of common stock of SNDA which was about 9.7% shares of SNDA. In October 2005, Cisco (China) research and development center was opened in Shanghai and invested $32 million dollars in five years to improve market development and product customization

Cisco Systems, Inc. Marketing Analysis

3714 words - 15 pages .). UK: Pearson Education.Harvard Business Review - First Person: Cisco iPrize. (n.d.). Inside Cisco's Search for the Next Big Idea. Harvard Business Review .Harvard Business Review November. (2008, November). Cisco sees the future - The HBR Interview - John Chambers. Harvard Business Review .ICMR Center for Management Research. (2002). ICMR Case Study in Business, Management: Cisco Systems - The Supply Chain Story. Retrieved 11 30, 2009, from

Number One Technology Company, Cisco

1448 words - 6 pages Cisco incorporated has grown significantly over the years, since its inception and has established itself as the number one technology company throughout the industry. Initially Cisco started as manufacturers of modems and routers and has expanded its scope over the years. This paper will attempt to address Cisco’s operations and strategies in foreign markets it will also delve into the strengths, weaknesses and threats in the political, legal

Comparison of 5 Companies : Cisco, Motorola, Nokia, Qualcomm, Harris

4185 words - 17 pages Corporate GovernanceWe have chosen the telecommunications equipment sector on which to make our analysis. More specifically for the purposes of this case we will examine the following five companies: Cisco Systems Inc, Harris Corp, Motorola, Nokia and Qualcomm Inc.We will begin by presenting some information on each company's CEOName of companyQualcommCiscoHarrisNokiaMotorolaName of CEOIrwin JacobsJohn T ChambersHoward L. LanceJorma OllilaEdward

Cisco Systems

1520 words - 6 pages Case Study: The Internet and the New Information Technology Infrastructure 1.     Describe the competitive business environment in which GM is operating General Motors, while they are the largest automobile maker, are currently going through a decline in sales. Their competition is extremely stiff. With competitors such as Ford, Chrysler, and other Japanese vehicles that have lower production costs and include

Similar Essays

Cisco Case Essay

2192 words - 9 pages Cisco Systems Case Follow-up On September 7, 1999, Lucent Technologies announced that it would purchase INS for $3.7 billion. Within minutes the phone in the office of Don Listwin, Cisco System's EVP, began to ring. Most calls were from colleagues who had received "feelers" from INS employees seeking employment at Cisco. That day, he was contact directly or indirectly by at least 25 of INS's managers and engineers who were personal friends of

Cisco Case Study

992 words - 4 pages CASE QUESTIONS – CISCO 1a. How did Cisco find itself in trouble with regard to its intended IT prior to Brad Boston's arrival? Prior to his arrival, CISCO had a decentralized approach to IT spending. Independent business groups were making decisions in fuctional silos. Each group their own funds for IT, therefore, redundant applications such as CRM systems were created. This was a global issue as well as a localized issue. The Cisco

Cisco Systems Case Study

926 words - 4 pages Cisco Systems, Inc. Cisco’s networking hardware is a fundamental part of business, education, government and home communications. They have transformed how people communicate and collaborate over the Internet. An unexpected surge in demand for essential network products caught Cisco and its manufacturing partners off guard. Backorders and shortfalls abounded as sales attempted rebound, resulting in the new light of virtual inventory

Mis Cisco Case Essay

2064 words - 8 pages 1. Cisco's Business and MarketA) What are their main products and what do the products do?Cisco Systems business market is networking equipment and network management tools for the Internet. Within this market, Cisco Systems main products are routers and switches. A switch is a piece of hardware that joins multiple computers together within one local network or LAN. Switches take incoming data packets and determine the source and destination