Customer Loyalty Essay

1909 words - 8 pages

How successful are fashion retail brand at improving customer loyaltyCONTENTS1 Introduction 22 Definition of fashion retailing 31.1 The definition of fashion ---------------------------------------------------------- 31.2 The growth of fashion retailing -------------------------------------------------- 33 Definition of Customer loyalty 44 The analysis and recommendations of brand companies to improvecustomer satisfaction strategy. 44.1 The analysis for repeating purchase4.1.1 The quality of products and services --------------------------------------- 44.1.2 Value-added experience --------------------------------------------------- 54.1.3 The brand image ------------------------------------------------------------- 54.1.4 Service experience -------------------------------------------------------- 64.1.5 Idea identity ------------------------------------------------------------------- 64.2 The ways to improve customer loyalty ------------------------------------------ 74.2.1 Enhancing the brand -------------------------------------------------------- 74.2.2 Improving communications with customers ------------------------------ 74.2.3 Focus on the small details ------------------------------------------------- 84.2.4 Collecting feedbacks ------------------------------------------------------ 94.2.5 The management of customer expectations. ---------------------------- 95 Conclusion 10IntroductionWith the development of economy and the progress of the society, commercial buyer's market has become more and more mature, customers are starting to enjoy unprecedented rich and warm welcome. With comparison and choice, they also have a good selection conditions, so the client often don't have much reason to be specific to a particular product or service enterprises remain loyal. As a result, it is a challenge for enterprises to improve customer loyalty in the variational fashion retailing. Therefore maintaining customer loyalty can be difficult.However, loyal customers are the source of the company gain a competitive advantage. The company which has a long-term loyal customers is more competitive advantage than the company has low unit cost of enterprise. Consequently Customer loyalty is considered is the way of enterprise obtain long-term profit growth.The essay is concerned with several important aspects of improving customer loyalty in fashion retailing. The aim of the paper is to discuss how successful are fashion retail brand at improving customer loyalty. The first section of the paper will examine the definition of fashion retailing .Then the paper will go in to inform fashion customer behavior and customer loyalty. The main idea is the analysis and recommendations of brand companies to improve customer satisfaction strategy.1. Definition of fashion retailing1.1The definition of fashionIn simplest terms, fashion is a style that is popular in the present or a set of trends that have been accepted by wide audience. But fashion itself is far from...

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