Club Dark Marketing Report

4086 words - 16 pages

IntroductionNestle is the world's leading health, nutrition and wellness company and become to the world's largest food and beverage business now.Nestle was founded in 1866 and is headquartered in Vevey, Switzerland, the company operates 449 factories around the world. The company has been available since the 1880s and by 1906 Australia had become Nestlé's second largest export market.Nestle is always one of the favorite brand of many Australian people. Nestle has a range of quality products including chocolate & confectionary, ice cream, coffee, baby food, dairy, sauces, drinks, healthcare nutrition and others.Nestle has its own production plans around the world to ensure the growth of the organization and become multinational. The five factors includes: the availability of raw material, economic climate, Cost factor, and consumer tastes and consumer purchasing power.Situation analysisThe internal environmentBrand performanceNestle is a big player in the chocolate market that has unlimited distribution channel. This explains the lack of and unlimited shelf space in the larger retail outlets. For instance, Nestle has presence in the most of the shops, no matter its big or small. "The industry sources estimate that world chocolate and confectionery consumption increased by around 2.5% per year in 2000, with growth in mature markets forecast at 1.5% and emerging markets at a healthy 4%" (Linda,1997).Chocolate and confectionery account for 15% (Linda, 1997) of Nestle sales in global market. Key brands in the Nestle stable include different types of chocolate such as club chocolate, Rolo, Aero and Kit Kat.Nestle also improve their performance by getting the survey from their customers.PositioningThe brand-product is positioned to be an inexpensive alternative to the home-brands and other smaller manufactures. But with high quality high rate of turnover which explains why it is dwarfed by Coles homemade brands of chocolate, which has the lowest price.Promotion strategies and communication themeNestle has as large campaigns in television advertisements and websites. Due to frugal budget in advertising, however Nestle does not advertise its products to the children who are under 5 years old. Themes explored include family cycle, different favors suit different people. Dark chocolate suits people who live in a healthy lifestyle.DistributionNestle distributes its products from the manufacturing sites to the retail partners, and then reach to the consumer market throughout the region."Nestle distribute some 2200 individual product lines through some 15600 retail outlets and some retailers such as Coles, Woolworths and Metcash" (Nestle Australia, 2011).The external environmentMicro-EnvironmentMarket AnalysisNestle Club Dark chocolate is competing in the chocolate confectionery industry with market leader Cadbury and other international well known chocolate brands in Australia.A recent report from Eurmonitor International shows the chocolate...

Find Another Essay On Club Dark Marketing report

Fight Club Essay

4216 words - 17 pages crowded summer schedule and a hurried post-production process. Outsiders attributed the delays to the Columbine High School massacre earlier in the year.Marketing executives at 20th Century Fox faced difficulties in marketing Fight Club and at one point considered marketing it as an art film. They considered that the film was primarily geared toward male audiences because of its violence and believed that not even Brad Pitt would attract female

Analysis of Costco

1820 words - 7 pages % of Walmart’s total revenue at $56.4 billion (“Walmart Stores, Inc.”). In 2013, Costco achieved 46.5% of the market share where Sam’s Club held 38.4% (Skariachan). A five year snapshot of fiscal years 2009 to 2013 shows a steady increase in net sales, net income and gross margin (“Annual Report” 3). Management Organization Costco follows an employee centered style of management, focusing on providing employees with a livable wage, health insurance

The Family Corner: Marketing Plan Assignment

6800 words - 27 pages of the current market and competition (including competitive pricing, name branding and market shares), Proposed marketing strategies, and will conclude with implementation measures and recommendations.Executive SummaryIntroductionThe introduction of Family Corner brings with it a new and innovative direction for the established and successful concept of warehouse club marketing. We take the premise of wholesale membership marketing and bring it

A Marketing Plan For Replay Breweries Ltd.

2988 words - 12 pages market and build brand loyalty. We can do this by establishing a free members club for our customers. Members will then have access to special privileges such as special discounts.3.2.4 Market Coverage StrategyA differentiated market coverage strategy will be followed. Therefore, a marketing mix will be developed for each segment of our target market.3.2.5 Positioning StrategyOur product is positioned by its unique lemon taste, which represents

Target Marketing Ocean Ridge Golf and Country Club

3896 words - 16 pages Target Marketing Ocean Ridge Golf and Country Club Ocean Ridge Golf and Country Club is like no other presently in existence in the Philippines. Situated on the plush green country side of Calatagan Batangas, which known for housing the lavish out of town hideaways of the rich and famous. Ocean ridge is situated on top of the Calatagan hills and its grounds stretch all the way down to the beach fronts of Balayan bay

A Club Manager's Guide to a Personal Injury Suit

1166 words - 5 pages evening, goes out to her car to retrieve her purse. While she is in the parking lot, she is assaulted. She suffers physical harm, fear during the attack, and a lingering apprehension about being out after dark by herself (Barth, 2001, p. 82).In a case like this, immediate action should be taken from both the club manager and Ms. Taylor. The fact that mishaps are fairly commonplace does not detract from the pain and confusion that can result when an

Consumer Behaviour - Case Study - Consumer Influences and Implications for the Events of the Coonawarra

2551 words - 10 pages focus of the CVA is on four marketing and tourism events held each year.In January, The Coonawarra Cup, a public race meeting is held. Coonawarra After Dark, an evening event that allows people a behind-the-scenes experience, follows this in April. The third event, Coonawarra Unearthed, is held in association with the Penola Festival over a long-weekend May, combining food, wine and vineyard tours with cultural art and musical performances. The

About A boy

3559 words - 14 pages , how marketing plan will help gain customers, also finance to show the budget for each week/month and money being spent on material to operate and human resource to show how employees work and be hired, finally future prospects to see if there are any opportunities to expand the business.Vision Statement:C-XTC is an exclusive night club which offers customers a range of different rooms that will make customers satisfied. C-XTC will offer a

Strategic plans for sport organisations

3540 words - 14 pages of the sponsor is crucial to ensure the club and sponsors together achieve a positive fit.TENNIS VICTORIATennis Victoria is currently going through a transition period. The 03-06 strategic plan is very much out dated while the 06-09 plan is due to be published in June. For the fluency of this report we will refer to them as SP1 and SP2 respectively. SP1 not only fails to address current problems that Tennis Victoria (TV) faces but the organisation

Final Marketing Project on Nestle Kit Kat- Nestle Pakistan Ltd. This is a final marketing project having complete details on the marketing activities of Kit Kat, a famous branded chocolate by...

7884 words - 32 pages Contents: Final Marketing Project KIT KAT By Yasir Saeed HISTORY OF NESTL� and KIT KAT Nestle is one of the world's largest food company which is represented on all the five continents. It runs some 500 factories in 75 countries employing over 220,000 workers globally. In Pakistan Nestle has become a household name which manufactures and markets a wide range of dairy

Marketing Mix of Sainsbury's

3714 words - 15 pages Marketing mixReportThe aim of this report is to analyse the current Marketing Mix of Sainsbury's, and to work out how it would be adjusted to satisfy the possibilities of financial services?development as well as the steps taken when considering the launch of the financial services products. This report is based on my own research by reading Sainsbury's annual report, its web site and the discussions among the experts and professors, along with

Similar Essays

Environmental Factors And Marketing Decisions Essay

1255 words - 5 pages global organization and uses market research to understand the market environments before making marketing decisions. Introduction Wal-Mart operates over 6,100 stores worldwide, employs 1.8 million associates, and operates in 15 different countries (Annual Report, 2006, p. 12). Lee Scott, Chairman and CEO stated, "Today, we find ourselves operating 2,285 international stores, buying products from 70 countries, and doing 20% of our business

Case Study: Parrot Heads Unite

1329 words - 6 pages of Parrot Heads in Paradise Inc., Andy Harrell, was quoted in the article Parrotheads in Paradise: A Social Club With a Charity Habit explaining what it is to be a Parrot Head: "It's a love of the music and the lifestyle. People know they're going to be with likeminded folks who are looking to have a good time and all the while leave the world a little better place than they found it" (Rettig, 2013). Are Parrot Heads a reference group? Yes; a

What Is Marketing Essay

2477 words - 10 pages What is Marketing 1. Introduction 1.1     Purpose The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what marketing is and also to show its importance in the company. 1.2     Background Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia, Algeria and

Marketing. Essay

2478 words - 10 pages 1. Introduction:1.1 Purpose.The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what marketing is and also to show its importance in the company.1.2 Background.Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia, Algeria and United Kingdom. Proton has commanded the