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Club It Part Two Essay

1044 words - 4 pages

Club IT Part Two PAGE \* Arabic 1
Running head: Club IT Part TwoClub IT Part TwoRichard LawsonBIS/219 - Business Information SystemMatthew Little3/29/2010Club IT Part TwoClub IT is a downtown nightclub whose owners Ruben Keys and Lisa Tejada manage 19 employees and a community looking for a place to let loose. The music is playing, club goers are eating, drinking, dancing, and a good time is being had by all. The staff is working hard and interacting well with the nightly club patrons. To the potential patrons, Club IT looks to be a very successful nightspot. Despite the look of success, Club IT has some serious information management issues to address, if the club is to be a true success and have the longevity that the owners are seeking.When reflecting on the mission statement, it is important to remember that Ruben and Lisa want Club IT to be a place where the community meets regularly. Currently Club IT primarily plays more upbeat music that may only appeal to some. When implementing a customer orientation strategy, keeping the customer happy is the main tool in improving competitiveness. To do this Club IT must "provide a personalized, one on one relationship with each customer" (Rainer & Turban, 2008) and this may be difficult to do because currently there is no customer feedback other than the physical feedback in the club itself. The intranet that is currently being used for both employees and customers isn't very interactive for the customer. The customer may make purchases for club merchandise but isn't allowed to have a voice. Some item the company can add is an interactive playlist for music that members can request songs they want to hear, or surveys that the owners can work with hand in hand to make the club more inviting for all. Having a better customer-based environment will give Club IT a better competitive advantage.In addition to dancing to the latest hits, Club IT customers are also high tech junkies. At any given moment a Club IT patron can be seen using the latest technology for chatting with friends to online shopping. "The Internet has created an entirely new global channel for marketing from business-to-business (B2B) and business-to-consumer (B2C). It also has dramatically increased the amount of information available to customers, who can now compare prices quickly and thoroughly. As a result, shoppers have become more knowledgeable and sophisticated. In turn, marketing managers must work harder to acquire and retain customers. To accomplish this goal, they now use customer relationship management software" (Rainer & Turban, 2008).To remain competitive and increase success, Club IT must upgrade its information management capabilities to accommodate increasing e-commerce, streamlining the ordering process, and increasing the profit margin.Club IT will greatly benefit from the use of an enterprise resource planning (ERP) system. ERP systems are designed to correct the lack of communication between functional...

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