Coca Cola And Its Evolution Essay

1927 words - 8 pages

Coca-Cola and its EvolutionThe Coca-Cola company started out as an insignificant one man business and over the last onehundred and ten years it has grown into one of the largest companies in the world. The first operator ofthe company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societieshelp, Coca-Cola could not have become over a 50 billion dollar business.Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted theformula in a three legged brass kettle in his backyard on May 8, 1886. He mixed a combination of lime,cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the fabulous beverage(Things go betterwith Coke 14). Coca-Cola debuted in Atlanta's largest pharmacy, Jacob's Pharmacy, as a five cent non-carbonated beverage. Later on, the carbonated water was added to the syrup to make the beverage that weknow today as Coca-Cola.Coca-Cola was originally used as a nerve and brain tonic and a medical elixir. Coca-Cola wasnamed by Frank Robinson, one of Pemberton's close friends, he also penned the famous Coca-Cola logo inunique script. Dr. John Pemberton sold a portion of the Coca-Cola company to Asa Candler, afterPemberton's death the remainder was sold to Candler. Pemberton was forced to sell because he was in astate of poor health and was in debt. He had paid $76.96 for advertising, but he only made $50.00 inprofits. Candler acquired the whole company for $2,300(Coca-Cola multiple pages).Candler achieved a lot during his time as owner of the company. On January 31, 1893, thefamous Coca-Cola formula was patented. He also opened the first syrup manufacturing plant in 1884.His great achievement was large scale bottling of Coca-Cola in 1899. In 1915, The Root Glass Companymade the contour bottle for the Coca-Cola company. Candler aggressively advertised Coca-Cola innewspapers and on billboards. In the newspapers, he would give away coupons for a free Coke at anyfountain. Coca-Cola was sold after the Prohibition Era to Ernest Woodruff for 25 million dollars. Hegave Coca-Cola to his son, Robert Woodruff, who would be president for six decades(Facts, Figures, andFeatures Multiple pages).Robert Woodruff was an influential man in Atlanta because of his contributions to area colleges,universities, businesses and organizations. When he made a contribution, he would never leave his name,this is how he became to be known as 'Mr. Anonymous.' Woodruff introduced the six bottle carton in1923. He also made Coca-Cola available through vending machine in 1929, that same year, the Coca-Cola bell glass was made available. He started advertising on the radio in the 1930s and on the televisionin 1950. Currently Coca-Cola is advertised on over five hundred TV channels around the world. In 1931,he introduced the Coke Santa as a Christmas promotion and it caught on. Candler also introduced thetwelve ounce Coke can in 1960. The Coca-Cola contour bottle was patented in 1977. The two liter bottlewas...

Find Another Essay On Coca-Cola and its Evolution

Marketing concept and Marketing & Communications: 7-Eleven and Coca-Cola

1582 words - 6 pages realized that it can not maintain its competitive advantages if there is only choice of their products for customers. Therefore, Coca-Cola Company has tried to find out what customer want with researching in the market and produced different flavours of soft drinks. Moreover, due to the trend of being in pursue of health and natural for people, the development and growth of carbonated soft drinks is stagnant, Coca-Cola has been concentrated on

Coca-Cola and the Use of Digital Media

839 words - 3 pages The Organization-related web site that I chose for my module 6 critical thinking assignment is from the ever popular Coca-Cola Company. The Coca-Cola organization is a global company that utilizes digital media throughout its business model. As required by the assignment I have identified and located the following two examples of Coca-Cola’s use of digital media. The first example is the use of “digital media in advertising” and the second

Coca Cola Bottling Company: Planning, Management, Leading and Controlling

1562 words - 6 pages people together by drinking Coca Cola just imagine what else we can do! Coca-Cola is clearly a worldwide name and is definitely an American staple. Coca-Cola has not however managed to become a world known and remained that way simply from the beverage side. Continuous innovations within the company are what have allowed Coca-Cola to etch its name into an entire world. Coca cola has steered from solely beverage products and has innovatively

Leadership and Management at the Coca Cola Company

1991 words - 8 pages Leadership and Management at the Coca Cola Company Business is an economic institution whose goal is economic Survival and whose activities are dominated by the profit motive. Its primary purpose is to create and satisfy a customer and make a profit. To achieve this purpose, business must be skilfully managed. Management is defined as the art of conducting and supervising a business or as using judgment in business affairs. A

The Financial Status of PepsiCo, Inc. and Coca-Cola

4351 words - 17 pages $ 29,427 100.00% $ 31,441 100.00% (Appendix B Specimen Financial Statements: The Coco-Cola Company, Page B2) While Coca-Cola saw total assets and liabilities decrease from 2004 to 2005, its net income continued to increase. This would suggest that company growth is a result of retention of earnings rather than additional debt. With a decrease in operating

Management Report of the Comparison between Coca-Cola and PepsiCo

2464 words - 10 pages since last quarter. • Coca-Cola is a drink driven market selling over 230 brands of soft drinks, energy drinks, juices, and water. • Most of Coke’s sales come from the international market rather than the US. • The company makes high profits every year and heavily markets their product through commercials, billboard ads, and celebrity testimony. Its branding creates customer appreciation and therefore a higher respectability for the actions

ROE Model For ANZ Bank and Coca Cola Amatil

4463 words - 18 pages %, which was decreasing from the previous year, which had been 2.65%. This means, from its earning assets, ANZ earned lower interest revenue in 2004 compared to 2003.From the entire profitability ratio above, it can be summarized that ANZ performance for 2004 was not as good as its performance in 2003. Since the ROE and interest margin decrease, it shows that ANZ in 2004 was not as profitable as in 2003.3.2 Coca-Cola Amatil (CCA) from 2003 to 2004ROE

Coca-cola and Indian Market: Would the Indian market would be a lucrative market for Coca-cola?

682 words - 3 pages in the world and estimated its brand value at $70.45 billion and with India trying to bring economic success to their country, what better way than to welcome "Coca-Cola".Coca-Cola has made significant investments to build and continually improve its business in India, including new production facilities, wastewater treatment plants, and distribution systems and marketing equipments. In December 2006, Coca-Cola India launched a housing project

The Coca-Cola Company: Market Based Management and Value Driven Management Strategies

1568 words - 6 pages Introduction The Coca-Cola Company was founded in 1892. Since its inception, the organization has seen a steady increase in its market share over the years, and to this day has operations in over 200 countries worldwide. To achieve such success in its competitive market, Coca-Cola has employed sound strategies that have helped it become among the leaders in its industry. The Coca-Cola Company utilizes Market Based Management (MBM) techniques

The Effect of Changes in the Political and Legal Environments on the Coca Cola Company

976 words - 4 pages sparkling beverage brands, including Diet Coke, Fanta and Sprite. The Coca Cola Company own or license and market more than 500 non-alcoholic beverage brands, which include waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Coca Cola has expanded its operations over the past 120 years. They now operate in over two hundred countries with nearly 2400 product offerings. (2009) The

Television and Media - Social Messages in a Coca-Cola TV Commercial

1634 words - 7 pages Explicit and Implicit Social Messages in a Recent Coca-Cola Commercial Directed by feature-filmmaker Bryan Singer, Coca Cola’s most recent television ad in their “Real” campaign features Salma Hayeck in the supposed natural setting of a business meal at an upscale Hollywood restaurant[1]. While presenting many of the elements that Jib Fowles discusses in his essay “Advertising’s Fifteen Basic Appeals,” this Coke ad also portrays

Similar Essays

Coca Cola And Lynx Marketing Essay

3817 words - 15 pages deodorant market at €38.4 million. Male deodorant sales are growing by 5.0% p/a. Lynx dominates the male deodorant market with a 52% value share, and with men now becoming much more image aware these figures are sure to increase in the future. A SWOT analysis is a useful means of examining the relationship between an organisation and its marketing: Coca-cola Strengths: Is the pioneer of the soft drink industry

Coca Cola And Coco Frio. Essay

762 words - 3 pages Way of lifeCulture is something that identifies us, which tells us who we are or where we come from. There're different cultures in the world, people come from different backgrounds, which they mix and interact. In many occasions the mix of cultures can bring discontent or happiness to each individual. "Coca-Cola and Coco Frio" talks about a boy who goes to Puerto Rico looking for something new, something that he had never seen or tasted before

Coca Cola And Coco Frio Essay

1792 words - 7 pages Every day , Puerto Rico is slowly adapting into the American way of life and is gradually losing what is left of their culture. Perhaps this is because Puerto Rico is a commonwealth of the United States. The poem “ Coca Cola and Coco Frio” by Martin Espada is a great example of someone who encounters the Americanized culture of Puerto Rico. Puerto Rico is struggling to preserve their own identity. On July 25, 1898 United

Overview Of Pepsi And Coca Cola Paper

1403 words - 6 pages The carbonated beverage decision in the supermarket comes down to the two heavyweights: the flagship products from the PepsiCo Inc (NYSE: PEP) and Coca-Cola Company (NYSE: KO). However, the battle between these brands spans much further than the supermarket shelves. From which brand restaurants stock, to what countries each operates in, this rivalry is all encompassing and global. Instead of a list of countries or restaurant chains, let us take