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Coca Cola And Its Evolution Essay

1927 words - 8 pages

Coca-Cola and its EvolutionThe Coca-Cola company started out as an insignificant one man business and over the last onehundred and ten years it has grown into one of the largest companies in the world. The first operator ofthe company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societieshelp, Coca-Cola could not have become over a 50 billion dollar business.Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted theformula in a three legged brass kettle in his backyard on May 8, 1886. He mixed a combination of lime,cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the fabulous beverage(Things go betterwith Coke 14). Coca-Cola debuted in Atlanta's largest pharmacy, Jacob's Pharmacy, as a five cent non-carbonated beverage. Later on, the carbonated water was added to the syrup to make the beverage that weknow today as Coca-Cola.Coca-Cola was originally used as a nerve and brain tonic and a medical elixir. Coca-Cola wasnamed by Frank Robinson, one of Pemberton's close friends, he also penned the famous Coca-Cola logo inunique script. Dr. John Pemberton sold a portion of the Coca-Cola company to Asa Candler, afterPemberton's death the remainder was sold to Candler. Pemberton was forced to sell because he was in astate of poor health and was in debt. He had paid $76.96 for advertising, but he only made $50.00 inprofits. Candler acquired the whole company for $2,300(Coca-Cola multiple pages).Candler achieved a lot during his time as owner of the company. On January 31, 1893, thefamous Coca-Cola formula was patented. He also opened the first syrup manufacturing plant in 1884.His great achievement was large scale bottling of Coca-Cola in 1899. In 1915, The Root Glass Companymade the contour bottle for the Coca-Cola company. Candler aggressively advertised Coca-Cola innewspapers and on billboards. In the newspapers, he would give away coupons for a free Coke at anyfountain. Coca-Cola was sold after the Prohibition Era to Ernest Woodruff for 25 million dollars. Hegave Coca-Cola to his son, Robert Woodruff, who would be president for six decades(Facts, Figures, andFeatures Multiple pages).Robert Woodruff was an influential man in Atlanta because of his contributions to area colleges,universities, businesses and organizations. When he made a contribution, he would never leave his name,this is how he became to be known as 'Mr. Anonymous.' Woodruff introduced the six bottle carton in1923. He also made Coca-Cola available through vending machine in 1929, that same year, the Coca-Cola bell glass was made available. He started advertising on the radio in the 1930s and on the televisionin 1950. Currently Coca-Cola is advertised on over five hundred TV channels around the world. In 1931,he introduced the Coke Santa as a Christmas promotion and it caught on. Candler also introduced thetwelve ounce Coke can in 1960. The Coca-Cola contour bottle was patented in 1977. The two liter bottlewas...

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