Coca Cola Company Essay

2663 words - 11 pages

Executive SummaryExert basic concept of marketing to explain reasons of Coca-Cola Company successful. For example, needs, wants, and demands, products, markets are the core concepts of marketing.Understanding customer needs, wants, and demands in detail provides important information to company fro designing marketing strategiesIn this article, we can know Coca-Cola Company how to incarnate the concept of marketing in performance. We can take an analysis to Coca-Cola Company, which improved our knowledge of marketing and ability of practice.Fundamental Issues in Marketing (Coca-Cola Company)1. Introduction1.1 Introduction of Coca Cola CompanyDr John Styth Pemberton in Jacob's Pharmacy in Atlanta, Georgia invented Coca-Cola on 8th May 1886. The name Coca-Cola was suggested by Pemberton's bookkeeper, Frank Robinson. He penned the name Coca-Cola in the flowing script that is famous today.Coca-Cola was first sold at the soda fountain in Jacob's Pharmacy in Atlanta. During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total sales for that year of $50. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day in over 200 countries.(Source: http://www.coca-cola.co.uk/citizenship/about_us/background.html)1.2 Product IntroductionGenerally, there are four kinds of products are selling in the market and they are can, paper pack, glass bottle and plastic bottle. From the information provided by the Swire Coca Cola, there are twenty groups of products manufactured every day2. Basic concepts of marketing2.1 What is the marketing?We define marketing as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. The core marketing concepts include needs, wants, and demands; products; value, satisfaction, and quality; exchange, transaction, and relationship; and markets.(Source: Philip Kotler and Gary Armstrong, Principles of Marketing, 1996, seventh edition, p.8)2.2 What are the needs, wants, demand, product, and market?The existence condition of market is demand. Demand is a need that a basic part of the human makeup.The most basic concept underlying marketing is that of human needs. Human needs are states of felt deprivation. Human have many complex needs. These include basic physical needs for food, clothing, warmth and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. Marketers do not invent these needs; they are a basic part of the human makeup.The needs of Coca-Cola customers include most youngling and a part of wrinkly that think the Coke can take ease and cool sense to them, which are needs for them.Wants are the form taken by human needs as they are shaped by culture and individual personality, which are described in terms of objects that will satisfy needs. As a society evolves, the wants of its members expand.Nowadays,...

Find Another Essay On Coca Cola Company

Analysis of Coca Cola Company

2719 words - 11 pages 1. Introduction For over 126 years, Coca Cola has been operated as world’s largest beverage company together with its subsidiary brands. The United States, as Coca Cola’s international headquarters, has one of the largest populations where Coke is the main beverage for most of the consumers. The purpose of this essay is to determine whether the environmental changes in the United States are beneficial for Coca Cola Company to operate more

SWOT Analysis: The Coca-Cola Company

1828 words - 8 pages An important aspect of The Coca-Cola Company’s vision is to “Be the Brand,” inspiring creativity, passion, optimism, and fun (The Coca-Cola Company, 2014). Marketability is a key ability of businesses, and Coca-Cola markets itself very effectively. TCCC does this by not solely marketing its products, but its lifestyle as well. Despite changes in its products over time, the company maintains its timeless Coke bottle, motto to “Have a Coke and a

Analysis of the Coca Cola Company

4632 words - 19 pages Analysis of the Coca Cola Company History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton

International Business; The Coca-Cola Company

679 words - 3 pages The Coca-Cola Company has long been one of America's most successful organizations with business partnership in over 200 countries. However, Coca-Cola has had its problems with marketing. Looking back, it seems that the Coca-Cola Company might have gotten to be too "big for their britches" when it came to marketing in India.I can imagine the things that were being said in the Coca-Cola board room: things such as, "Don't they know who we are

Carbon Footprint of Coca-Cola Company

1378 words - 6 pages environment. Coca–Cola, the ever-popular, soft-drink corporation is one of these organizations that is taking action to curtail its carbon dioxide emissions in order to create a greener reputation. One of the ways in which it is attempting to accomplish this goal is through the acquisition of healthful, eco-friendly brands such as Odwalla. The purpose of this analysis was to investigate how Coca-Cola has become a greener company since acquiring more

Financial Analysis of The Coca-Cola Company

2302 words - 9 pages Company overview: Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still

Coca Cola Bottling Company: Planning, Management, Leading and Controlling

1562 words - 6 pages Coca Cola is a worldwide known company that is very successful. The success of this company is due to the structure and management of how this company has been run. " In 1886, John Permberton, an Atlanta pharmacist and civil war veteran with a passion for making home made headache cures, brewed the first batch of Coca-Cola." When Coca-Cola started to become popular a business man named As a Candler bought the beverage from Pemberton and

Company’s Integration of Marketing Communications The Coca-Cola Company

858 words - 3 pages U05a1 - Company's Integration of Marketing CommunicationsThe Coca-Cola CompanyTerry D. CopelandCapella UniversityMBA 6012June 23, 2013Promotional MixMarketing is considered one of the most important aspects of a successful business plan, and its importance has increased due to global competition. The Coca-Cola Company is recognized as an innovator of marketing concepts and strategies. As marketing concepts have developed over time, Coca-Cola has

“The Coca-Cola Company Struggles with Ethical Crises”

818 words - 3 pages The Coca-Cola Company For more than a century, the Coca-Cola Company has been a leader in everything from sales, marketing/advertising, and most recently ethical issues. The company has seen its fair share of lawsuits from competitors, employees, and customers alike. In the beginning of 2013, Coca-Cola’s Chairman and CEO, Muhtar Kent, issued a statement that relayed Coca-Cola’s renewed efforts to “be guided by their established standards of

Leadership and Management at the Coca Cola Company

1991 words - 8 pages Leadership and Management at the Coca Cola Company Business is an economic institution whose goal is economic Survival and whose activities are dominated by the profit motive. Its primary purpose is to create and satisfy a customer and make a profit. To achieve this purpose, business must be skilfully managed. Management is defined as the art of conducting and supervising a business or as using judgment in business affairs. A

Stock Market: Procter and Gamble and The Coca Cola Company

738 words - 3 pages I chose Procter and Gamble and The Coca Cola Company because when I first looked at Google Finance, they were the two options out of the six that were in the green, or in the green the most. When I checked how the two stocks had grown,(I looked at year-to-date), KO and PG were the two that had grown the most out of the options I was given. Also the demand for both companies is high. I read an article that stated the most popular soft drinks

Similar Essays

The Coca Cola Company Essay

2909 words - 12 pages The Coca Cola Company Summary of the History of Coca Cola On May 8, 1886, Dr. John S Pemberton, a pharmacist in Atlanta, Georgia, USA mixed the syrup that became ‘Coca-Cola'. His friend and bookkeeper, Frank M. Robinson, thinking that the two C's would ‘look well in advertising', suggested the name ‘Coca-Cola'. He wrote the words in his now familiar Spenserian script, and the world's most recognized trademark was born

The Coca Cola Company Essay

1176 words - 5 pages Industry General Description The Coca-Cola Company - American multinational corporation operates in a nonalcoholic segment of Beverage Industry. The history of the industry goes back to the 17th century, when the first marketed soft drink came to the Western Market. The Beverage Industry product portfolio consists of soft drinks, carbonated beverages, and alcoholic beverages. Kinds of drinks in a non-alcoholic segment varies a lot and includes

The Coca Cola Company Essay

2601 words - 10 pages Coca-Cola Stephanie Grace BUS 336 Rebecca Johnston-Gilbert May 18, 2013   INTRODUCTION Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to

The Coca Cola Company Overview Essay

1030 words - 4 pages number one; may have been a good choice since my husband claims we should own stock with how much I shop there. However, I decided on number 92 on the Fortune 500, the Coca-Cola Company. "The Coca-Cola Company markets four of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. " happen to drink a lot of Diet Coke. The company leads the soft drink industry with a 50 percent market share. For the purpose of this assignment