1. Specify, in brief, the nature, structure, types of products or service of the business you selected. Examine the information within the company’s code of ethical conduct, and choose three (3) key issues from within the document that you believe are critical for success. Provide a rationale for the response.
The selected business organization is Coca Cola Company. This company is well known for production of soft drinks and beverages, which include coke, fanta, sprite, krest, among many other brands. On the other hand, it is best to note that this firm is an American business organization, retailer, manufacturer, and marketer of non-alcoholic drinks. The headquarters of this multinational corporation is in Atlanta. Most importantly, the company is worldly known for its global brand name of Coca Cola. Furthermore, the company makes distributions to more than 200 countries as it offers more than five hundred brands of its beverages to people for consumption. In essence the company serves close to two billion people globally each day. Moreover, the business organization operates a franchise business system of distribution whereby it gains a lot from this particular mechanism (Mike 2001).
From the company’s code of ethical conduct, there are three components that have contributed towards the success of the company. The first one is integrity whereby the firm endeavors to conduct its operations as well as serving its many consumers with integrity. This component has been and is critical for the business’ success because it establishes and enhances a good reputation for the company. The other ethical conduct is leadership and in this case, Coca Cola Company has managed to command market authority thanks to ideal leadership measures and values that the business organization comes up with. In this case, the organization has been very innovative in terms of leadership by having talented and experienced taskforce to help the firm gain a competitive advantage in the industry.
Also the company top management comprises of renowned personnel who have had a vast knowledge in such business hence helping the company to expand, gain further success, and also increase its market share. Strategies like acquisitions, marketing, research and development have contributed to leadership success for the company over the years and also promise to do the same in the future. The third issue is diversity and in this case, Coca Cola Company has embraced the same by having a diverse task force in the company both at the headquarters and overseas. By this, the company has employed workers of diverse background and this helps in addressing the diverse interests of various consumers world wid. Therefore, diversity has been resourceful and will continue to be a critical factor for company success because international business in the 21st century is moving towards culture diversity (Mike 2001).
2. Using the three (3) key issues you selected as a benchmark, compare and...