Codes Of Practice Essay

1731 words - 7 pages

Ethics and values apply to our personal and professional lives. Ethics are a notion of one’s actions, which originates from ideology of an individual doing what is right not wrong. According to the dictionary ethics is the “branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions.” These beliefs are amassed to help a person determine how their actions will be carried out. Ideals can be applied as values to a person’s way of living. There are people that view values as a personal code, and see them as a personal indication of their beliefs. Our professional values and ethics come from many different sources. In our childhood, our parents and peers are instrumental in the development of our values and ethics. As we enter the workforce we align with our ethical values to our employers, their values are shown through a company’s codes of practice.

A code of practice is adopted by a profession or by a governmental or non-governmental organization to regulate that profession. A code of practice may be styled as a code of professional responsibility, which will discuss difficult issues, difficult decisions that will often need to be made, and provide a clear account of what behaviour is considered "ethical" or "correct" or "right" in the circumstances. In a membership context, failure to comply with a code of practice can result in expulsion from the professional organization. Codes of practice usually fall in line with laws and general social mores against corruption. This is shown well within the Australian Standards board of advertising which contains seven clauses relating to standards. As shown in Jones (2007, p. 150) Which includes discrimination or vilifying people must not appear in adverts, no presentation using violence, and sensitivity in the treatment of sex, avoid sexuality and nudity, avoidance of alarm or distress to children, avoid strong or obscene language and apply consistency with prevailing community standards on health safety. Consumers often associate company ethics with brand quality. Many codes also side with laws, for example as listed in the AANA Code of Ethics “Advertising or Marketing Communications shall comply with Commonwealth law and the law of the relevant State or Territory.” Within advertising codes of practice can be use to avoid complaints being made against a commercial after it has been printed and/or aired on radio or television. They are also in place to protect consumers from issues that are not suitable for all audiences, but it is impossible to please all consumers as everybody has different views. As is said by Jones and Van Putten (2008, p.98) “In many cases, there is not a definitive right and wrong; for example, it is often the case that we are dealing with controversial products or sensitive behaviours (e.g., contraceptives and sexual practices) and/or two...

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