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Com155 Final Essay

1167 words - 5 pages

The Good and Bad of Shopping in Today’s World

Have you ever wondered why we shop the way we do? Since the invention of online shopping, thousands have opted to shop at online retailers, while many still choose the traditional route, the brick and mortar store. What is it that drives us to the internet sites or brick and mortar retailers? Is it the sales, the store hour availability, or the need of social interaction? Although both methods of shopping have striking similarities, they also have significant differences that appeal to and attract consumers.
Brick and mortar and internet shopping seemingly mirror each other. Two features that online and B&M share the types of merchandise for sale, and entities that one can trust who have well established reputations. Online shops offer a multitude of merchandise. Amazon.com for instance has over 3.6 million items to choose from. Sometimes the pages of merchandise can seem endless. Within a physical retail store; the isles and racks of goods can supersede what the eye can see. Many of the giant retailers have different floors of merchandise. Macy’s flag ship store in NYC has 10 floors, including the basement. One can quickly become overwhelmed at the variety and choices offered by both. Online and B&M stores are operated by names that we have come to trust and can easily identify; Walmart is one that comes to mind. Even some smaller entities such as TJ Maxx have a retail store and an online division. While these are great similarities there are some major differences between each modality.
One of the differences between online and B&M shopping is their hours of availability. Online stores are open 24 hours a day. A person who wants to make a shoe purchase at three a.m. can do so. The internet never sleeps. Unlike B&M stores, that has varying hours of operation. Many of the traditional stores are only open for 10 hours during a given day. Some stores have seasonal hours in which they are either open longer or close at an earlier time. The only true time that the stores are open more than 10 hours is during the Christmas season. Black Friday shopping is a testament to the 2 am door buster. While the online shopping is 24 hour available they also operate for 365 days a year. There are no sites that shut down for a holiday, or while the owner is away on vacation. B&M stores are not always open throughout the entire year. Many stores will close their doors for holidays, or while the owner takes vacation. This is especially true of the smaller mom and pop businesses. Some stores even close during the winter months on the east coast because they have seasonal clientele.
Another major difference between online and B&M shopping are the sales. Practically ever internet shopping site has coupon codes, and daily sales. This is highly appealing to a budget conscience individual or those who get a thrill on getting a great deal.
The online shopper needs to go no further than their email inbox for sale...

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