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Commericals Essay

478 words - 2 pages

This message has been brought to you by..." Millions of Americans hear this commercial announcement emanating from their televisions each day, yet few consider the ramifications of the words. If granted five minutes of national airtime, I would urge the American public to explore the implications of the commercialization of the media. Indeed, I would encourage individuals to research and question issues rather than relying primarily on television and other mass media for information.Many Americans erroneously believe that the presence of the First Amendment ensures complete freedom of the press. They consider the news media to arise from the people with the intent of serving the people. In modern times, however, ...view middle of the document...

Often, the journalists presenting information inflect their personal opinions into the story. Although these unbalanced opinions do not overtly dominate every article or news broadcast, a bias or a certain slant could inevitably surface.Given the difficulty of obtaining a completely unaltered account, I would further encourage Americans who watch political opinion shows to research the issues before forming a firm opinion, thus preventing the "experts" from passing on their opinions like hand-me-downs. Americans should investigate the literature and facts relating to the issues they consider important. This advice becomes increasingly relevant during elections, when politicians undertake massive efforts to spin public ideals. Accordingly, television advertisements and political billboards must receive intense scrutiny. A preferable avenue of determining which candidate merits one's vote involves researching his or her stance on issues of personal importance.The amount of resources and market research utilized to construct attention-garnering political advertisements remains astounding. Hence, more money allows more advertisement. Moreover, people who use their vast resources to acquire time on television do so to advocate their side of an issue. An educated public, however, cannot be swayed by propaganda or attention-grabbing advertisements, but rather will make informed decisions. My message aspires to encourage Americans to limit the impact of propaganda by understanding the dynamics of the media and developing both the capacity to think critically and the desire to research one's opinions.

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