communication is the study of human communication. It offers the researcher the opportunity to seek out communication from a array of perspectives. The study of communication and mass media has led to the principle of numerous theories, for example, structural and functional theories deem that social formation are factual and function in ways that can be observed without bias. The two-step flow theory is the study focused on the process of decision-making. Cognitive and behavioral theories have a tendency to focus on psychology of individuals. Interactions theories observe social life as a process of interaction. Interpretive theories reveal the way people really understand their own experience. And critical theories are troubled with the conflict of interests in the social order and in the manner communication effects domination of one group over another. In essences, numerous ways to view the study of communication. This all depends on the researcher. It all comes down to how the researcher perceives what he/she is studying and how they choose to study their theory.
Communication is taken as a significant function of many industries. For example, in this there are two sides: sender and receiver. The information or message is interchanged among these two sides. In this, the receiver ought to precisely grasp what the sender has wanted to state. Only then the point of what is being communicate can be attained . Such series or implication can be communicated in words, signs, symbol, or figures, graphs and so on. The sort of media for communicating these messages or information are newspaper, journals , television, magazines, e-mails, radio, telephone, etc. Information can also be transmitted and communicated with sound, signals, figures. The informer should carefully understand or listen to the responses. In the same way, receiver should also carefully understand the information. If both the sender and receiver are active, communication broadens successfully and constant . It creates a surrounding of harmony between both sides. This can contribute to all the advertisers, healthcare fields, company, government bodies, industry and so on. By this, the advertiser should be able to select appropriate and fitting media to communicate messages. Different elements are involved in the process of effective communication of information in many industries. Communication can be processed in the following ways.
Firstly, the sender. At first information/message should be created to communicate it. Messages should be collected from several sources. They communicate information and messages time to time according to requirements. The second procedure is encoding. This message or information should be made to run in a way that the intentioned group can comprehend it easily. For such communication simple figure, words, proper signs or language should be used or written. Then the message should be well edited to communicate to the target audience. Such message...
