Effective Communication is essential to the success of all businesses however, due to the ever-changing nature of workplaces today effective communication is becoming increasingly difficult and hinged by many barriers, which cause the senders intended meaning to be misconstrued by the receiver. Although Communication within Organisations will never be completely barrier free, many facile solutions can be implemented to facilitate the effects these barriers have.
With Respect to this particular case study two key communication principles were evident, the chosen Communications Channel and Noise. Communications Channel is “a medium through which a message is passed in the process of communication. Communications channels include the spoken, written, and printed word, and electronic or computer-based media such as radio and television, telephones, videoconferencing, and electronic mail. The most effective channel for a specific message depends on the nature of the message and the audience to be reached, as well as the context in which the message is to be transmitted” (Bloomsbury Business Library, 2007, p. 1703). Noise is simply “anything that interferes with communication effectiveness” (Campling, et al. 2008, p. 477).
Choosing an appropriate communication channel for your intended message is a critical part of effective communication. If you choose the wrong channel for the message you are trying to convey not only will it impede communication but is also likely to cause mistrust particularly about sincerity and commitment. The effectiveness of communication channels is evaluated based on richness and opportunity for feedback. Richness refers to the depth of the message.
In this case, James has chosen to email his team members due to the fact they work away from the main office. Email is a fast and efficient communication channel and well suited when proximity is an issue however, email lacks richness, with few non-verbal cues and no opportunity for instant feedback.” As with other written communication there is no tone of voice, facial expressions, posture, body language or gestures to augment your message” (Forsyth, 2009, p. 91).
The advantages of using email to communicate with team members who are away from the main office are also its disadvantages. Despite James’s team members having both an Internet capable laptop and mobile phone they need to log on to their email to receive notification of new email unlike other communication channels such as voicemail or text message whereby the team members are immediately notified. In other words, if the team members are busy working in different locations and dealing with the pre-Christmas rush, as in this instance, the chances of them receiving the email are slim and could be contributed to no Internet signal or being over-worked. James has failed to recognise that the lack of feedback is a sign that communication is ineffective.
Communication Scholars classify noise into three...