Communications Case Study

1922 words - 8 pages

I have been working for the City of Beverly Hills for the past 3 years. When I joined the City, they have just decided and selected a new accounting system to convert and upgrade their old system to. It is now the year 2014, they are finally in the final stages of ‘going live’ with this new business management software. The implementation was a very long process for me because I have gone through a similar process in the private sector and it took one year to fully implement a full system conversion compared to three years with this public sector. I imagine that this City is not the only one with this type of strenuous and extensive implementation process. So with this in mind what does it have to do with failed communication?
The implementation process was quite challenging. Throughout the process we encountered many communication issues internally that prolong the implementation process. Because of ineffective and shaded, most of the time, communication between managers and employees, managers and vendors, the project was more challenging that it needed to be. The environmental conditions in the City certainly have a significance and influence in the communication process.
The standard implementation process started when the contract was executed around January 2010, which is about the time I started working for the City of Beverly Hills. In our initial meeting, in my opinion the communication did not translate well from the manager to the employees. The attitudes of the employees who are part of the implementation team had a negative attitude and were contented with the current system. Many were not receptive of the change that was going to take place. Most of them simply take an indifferent attitude toward the change in general, causing them to not care about what was said during the first few meetings. In fact, the attendance during the training period was very low. Only half of the people showed up in training sessions. The employees were not reprimanded for not attending this mandatory training course. Hawkins described this type of phenomenon as such, a person is completely unconscious of their negative patterns, then everything is simply a stimulus to those patterns meaning they become immune to this kind of attitude in the working environment. These negative attitudes manifest themselves in many ways from lateness, obsessive punctuality, untidiness, tidiness, uncommunicative, excessive communicativeness, slowness in getting work done, feverish activity and so on. (Hawkins, 1994, p.25). Thus the negative attitude did not help us be more efficient in the implementation process. Needless to say, due to the low training attendance, the people in charge of the implementation system are expecting to have more inquiries and challenges once the system is up and running. It is very hard to breakthrough to the employees that the new accounting system being implemented is an updated version to help organize and create...

Find Another Essay On Communications Case Study

Kraft foods case study: Marketing plan to address fears of rising child obeisity using Chris Fill's 1999 Marketing Communications Planning Framework

3425 words - 14 pages -sainsbury.co.uk/education/tasteofsuccess/secondary/casestudies/jumbofish/specialfocus.htm8.In search of excellence. Peters, T. J. and R. H. Waterman (1982) New York, Harper & Row ISBN: 00601504249.Times 100 case study http://www.tt100.biz/case_study.php?cID=26&csID=25&pID=110.http://www.kraft.com/obesity/responses.html11. guardian unlimmited web http://observer.guardian.co.uk/foodmonthly/story/0,9950,907900,00.html12. http://media.guardian.co.uk

This is an ethical case study that I made up to provoke discussion in class. I wrote it for a leadership communications class

1590 words - 6 pages Hanson PAGE 1 Andrew HansonCOM 320Ethical Case StudyNovember 13, 2007Diversity Not "Gelling" at Gunner GelChad Willit was a passionate man who loved his work. He was the CEO of Gunner Gel Inc., a company that made all sorts of foods, fuel, and energy primarily for competitive bikers, runners, and all around long distance athletes. Why did Chad love his work? Because he was an athlete himself, and the drive he got from coming up with products

Crisis Communications

1282 words - 5 pages .380) The author’s conclude that this case study displays “denial and, sadly, concealment of incriminating data, are common responses to wrongful action. Had corrective action been implemented immediately, it seems likely that many deaths and injuries could have been avoided.” (p.388-389)      This article gives a great example of how important crisis communications is. The failed image restoration campaign still haunts this corporation

Problem Solution: Global Communications

4131 words - 17 pages Global Communications.Risk Assessment and Mitigation TechniquesAccording to a Verizon study, "… workers are less receptive to new policies and procedures…( Izlar, 2005)." Various risk in implementing the new Global Communications system. Employees may be non receptive to the new plan. The use of a new value standard will cause old employees not to want to change to the new way of doing things. The use of a value standard will

Global Communications Problem Solution

4139 words - 17 pages Association, p1-30. Retrieved on March 2, 2007 from EBSCOhost database. Martin, Graeme, Pate, Judy & Staines Harry (2000)Exploring the relationship between psychological contracts and organizational change: a process model and case study evidence, Strategic Change, 9, 481-493. Retrieved on March 2, 2007, from the EBSCOhost database.Baxi Punit, (2002-2008). Helium. Global Communication: Problem Solving Model forBusinesses - International Business & Trade - Helium.Retrieved March 2, 2008, from http://www.helium.com/items/191495-problem-solution-global-communications

Networks and Modern Communications

3036 words - 12 pages kind of LAN design to meet the requirements of the data communications system. For this, performance measures based on the same application requirement are often useful. A basic category of LAN performance is related to the properties of medium access protocol (throughput and delay characteristics). A study of the access protocol can provide valuable information about overall efficiency of the system. Performance evaluation investigations of this

Global Communications Benchmarking

3569 words - 14 pages Company. Hoover's Profile. Retrieved November 9, 2008,from http://www.answers.comAPQC. (2008). Benchmarking: leveraging best-practice strategies. Retrieved November 23, 2008, from http://www.apqc.orgBioShield Paint. (2005). About us. Retrieved November 11, 2008, from http://www.bioshieldpaint.com/Best Practices, LLC. (2008). Building Six Sigma excellence: Case study of General Electric. Retrieved November 16, 2008, from Best-In-Class Benchmarking

Problem Solution: Global Communications

4645 words - 19 pages , assist in the implementation or execution of solutions, and generally serve as a guideline in problem solving.The purpose of this paper is to educate the readers on the realistic application of University of Phoenix's 9-Step Problem-Solving model. Using Global Communications as the subject of the case study, the paper will describe how a strategy was designed and implemented to assist the organization in identifying the problems, establishing

Integrated Marketing Communications - Starbucks

2949 words - 12 pages was the reduction in costs that it was possible to realize through this approach. The rise in some media costs, most notably television through 1990s, the proliferation of media opportunities and the splintering of audiences has led to a reappraisal of the communications strategies used by organizations and a reformulation of their promotional and media mixes. By reducing their reliance on above-the-line media and by attempting to move towards

Communications

1106 words - 5 pages 1. Persuasive campaigns have the main goal to change an attitude or a behavior of a certain audience. The potential success of persuasion campaigns lie upon the strength and position of the behavior or attitude that is being transformed. The strength of an attitude or behavior is how strong an individual feels about the subject, the position refers to one’s personal value judgment about the subject. When an individual’s current attitude is

Communications

395 words - 2 pages communications technology. For video production, I want to be able to understand the different techniques used for filming such as different video transitions like fading. Another thing I want to be able to do is video editing. I want to learn the different ways of editing video. I want to be capable of recording a video and edit it with ease. Another thing I want to accomplish is to learn more about communication technology. I want to learn

Similar Essays

Contemporary Management Theories Communications Case Study

1538 words - 7 pages above refers to three main people in the case: Amelia Rogers: Muffler World’s Account Head, for Tassani Communications Guy Johnson: Muffler World’s Marketing Director - the client Dave Burns: Muffler World’s Creative Director for Tassani Communications The rest of this document explains in detail the issue at Tassani Communications and management lessons to be learnt from the same. Describe the role of manager in this case study The

Effective Communications Case Study: There's A Syringe In My Pepsi Can!

749 words - 3 pages Case StudyEffective Communications Case Study: There's a Syringe in My Pepsi Can!Malinda Chambers, Chrissy Brock, Sarah Harris,Walter Walker, and Anthony WaltonUniversity of PhoenixMKT / 438Sandra FergusonMay 21, 2007IntroductionWhen a crisis occurs in most situations the responding organization is not ready prepared. These crises can affect the financials, political, legal, and have government (FDA) intervene, when not handle with immediate

A Case Study In Technical Communications

730 words - 3 pages , entities, and citizens (Williams & James, 2009). The City of Houston’s BAQC implemented a new strategic plan, to internalize the functions the state previously handled, and included policy changes, better technology utilization, and most importantly, strategies for getting the community involved (Williams & James, 2009). The emphasis of this case study analysis will be on the technical communication aspects of the City’s plan to improve air

Xel Communications Inc. Group Study Case

3114 words - 12 pages XEL Communications was founded in September of 1984 by Bill Sanko. XEL designs and manufactures more than 300 individual products that enable network operators to upgrade existing infrastructures and cost-effectively enhance the speed and functionality of their networks while reducing operating expenses and overhead costs. XEL is located in the outskirts of Denver, Colorado. Customers drive the demand for XEL products, and the company's