Strategic planning is crucial for the success of all business endeavors. Analyzing currents trends in technology, consumer markets, competition, and the workforce can play a pivotal part in whether or not the organization can survive. Overtime, strategic planning strategies must be modified in order to compensate for changes in the industry. Goals and strategic planning often necessitate change to ensure that the organization is performing at peak level, while offering the most beneficial and quality services to consumers.
The Community South Medical Center, a large urban profit-based health center, is equipped to deal with many comprehensive health care issues. Although the medical center has an excellent reputation, analysis has shown that they are now lacking in shortage of clinical staff, non-interfacing technologies, outdated infrastructures, abatement of JCAHO conformity, and fluctuation in demographics. In addition, many of the local high paying businesses have left the area. This could be due to competitive issues or since the demographics changed, they no longer had the consumer advantage for the services that they offered.
If Community South Medical Center does not want to follow suit of the other local businesses, they must revise the strategic plan that they put in place three years ago in order to implement strategic performance. According to Edmunds (2006), “The objective of a strategic plan is to figure out ways for you to capture more and more of your market. And, above all, you must act on the strategies you come up with” (http://www.usatoday.com/money/smallbusiness/
columnist/edmunds/2006-06-28-strategic-plan-yourself_x.htm). It is the duty of the CEO to confront the issues afflicting the Community South Medical Center to ensure that the best possible practices are being used to keep an upper hand on the market trends. If the CEO waits to address this issues, the center is likely to close its doors or go bankrupt do to not meeting market demands and becoming obsolete.
In three years, technology can change significantly. As new methods of treatment and record keeping are becoming available, outdated methods are becoming obsolete. Since Community South Medical Center has not updated their information technology for some time, doing this may have a huge impact on their ability to expand their market. In addition, the company infrastructure and facilities need to be updated to comply with today’s standards and meet the demand of new technologies. Electronic records, wireless devices, and computerized systems are all important technological advances that an organization must infiltrate into the company in order to have a competitive edge.
The CEO needs to promptly address the issue of the shortage in clinical staff. The organization can expand their services to more of the market if they have the staff available. Recruiting quality human resources is vital to the functionality...