This website uses cookies to ensure you have the best experience. Learn more

Comp Data Case Study

844 words - 3 pages

Question 1 - How do you address the problem at hand?Our group identified the main areas of concern for Comp-Data as such: DISTRIBUTION CONSIDERATION OF COMPETITORS STRATEGIES PROMOTION AT THE POINT OF SALE RELATIONSHIPS BETWEEN VENDOR AND DEALER, AND DEALER AND CONSUMER HIGH INVENTORY CARRYING COSTS MARKET EXPOSURE FORECASTING CONSUMER NEEDS AND WANTS PRICEAfter accurate analysis of all of these concerns, it is our feeling that we can establish the best course of action for Comp-Data to utilize in the distribution of their new microcomputers.Question 2 - Whose position do you support? Why?We identified mostly with the complications raised by Joe DiMaio in that our marketing strategy has to place us over and above our competitors in our customers' view. That being said, it would be difficult to achieve such a status if the leading retailers are using this same small retailer approach. This is a new product for us; the inventory carrying costs associated with it are high, and as such we definitely need to focus our product into a retailer that can give us the exposure we need in order to compete with the leading names.We did not necessarily agree with Ed McHugh's belief in relation to consumer confidence being linked to the smaller electronic stores, mainly because today's consumers are willing to purchase computers virtually anywhere, as long as the price and warranties meet their expectations. We acknowledge the need for consumer confidence, yet believe we will be able to achieve it using a larger retailer.Question 3 - What are your recommendations? Why do you feel they will be more successful?We believe that a large retail distribution will be the most efficient and effective in moving our computers from warehousing to point of sale. At a larger retailer, the product is going to get more exposure based on the fact that these larger stores generally receive the most traffic in a shopping mall (MARKET EXPOSURE) and more importantly, there already exists a strong relationship of customer confidence and loyalty with these large retailers. With that already established connection of customer satisfaction, by using the large retail outlet we are increasing our abilities to influence consumer choices. (FORECASTING CONSUMER NEEDS AND WANTS, RELATIONSHIP BETWEEN DEALER AND CONSUMER)In using a large retailer, we can be more assured of a strong relationship between vendor...

Find Another Essay On Comp-Data Case Study

Critically discuss your relationship and those of others to a media product of your choice (e.g. a television or radio series, a film or films, or a w

2202 words - 9 pages been conducted mainly by Department of Communication Studies, Chapman University, United States. The results indicate that individuals ‘overwhelmingly use for information-seeking purposes, followed by entertainment, convenience, interpersonal utility, and pass time.’ (Hicks and Comp et al., 2012) Seeking information, from the study, is the first reason for individuals to use with data far beyond other choices. (Hicks and Comp et al

Outsourcing to India: A Customer Service Persepective

2328 words - 9 pages Timely Customer Care,"[11]E. Beulen and P. Ribbers, "Managing an IT-Outsourcing Partnership in Asia. Case study: the Relationship between a Global Outsourcing Company and its Global IT Service Supplier," IEEE Computer Society Press, proceedings/hicss/2002/1435/08/14350231.pdf.[12]WNS Global Systems - Case Study,[13]J

The Ever Changing World of Higher Education

3259 words - 13 pages Journal of Instructions Media. Vol. 38. No. 4 pag. 319-26. Dec. 2011.Web. 13 Ostrowski,Steven. “Making the Grade: Technology Helps Boost Student Performance, Staff Productivity in Nation’s Schools, New Comp TIA Study Finds.” Business Wire, Inc. 28 June: n. pag. News Bank. Web.13 2011 Ozgun-Koca, S. Asli, Michael Meagher, and Michael Todd Edwards. “Preservice Teacher’s Emerging TPACK In A Technology- Rich Methods Class

British ?irw?ys Financial Analysis

2764 words - 11 pages through the forthcoming financial-analysis.Limitations to our StudyMy report is essentially based on information derived from secondary sources, such as British Airways Annual-Report (2008, 2007 and 2006), periodicals and business literature. Lack of primary information can be seen as a factor adding subjective bias to our report. Due to time-constraints and the restricted scope of our study, I was unable to conduct a detailed cross-sectional

The Effects of Music Education on Students

1832 words - 7 pages have been asked during the test. They release the data they have collected each year in a pdf file that anyone can access. Its chart format allows for easy navigation through the extensive data. - - -, comp. 2009 College-Bound Seniors. College Board, 2009. PDF file. College Board is a website that many students use to sign up for SAT’s and ACT’s. Its information is based upon the information students give to question they have been asked during

Music Industry

2249 words - 9 pages People listen to music for a variety of reasons. Some listen to music to relax in which it serves as a sort of escape from everyday life, some because they are a fan and follow a certain artist, and others because they can relate the lyrics to their own personal experiences. Whichever the case may be, music has and continues to serve an important role in people’s lives. Music has been circulating the air across many cultures for

Computer Mediated Communication

2196 words - 9 pages the opportunity to create learning content that is open, modular and interoperable. A study “Technology in the Classroom: Friend or Foe” conducted at Ball State University proved that students have mixed reactions to the current implementation of technology and do not see the value. The study recommended that “Instructors who wish to involve students may need to rethink how and why they are using technology……we need to re-evaluate the content in

Anti-Virus Software: Prevention against Malicious Codes

1853 words - 8 pages altering system’s operation, deleting data, sharing sensitive information, infecting and spreading to other systems and various other ways.’[1] 1.1 Evaluating Anti-virus protection Earlier the term “anti-virus” was specifically used for the programs, which identified and removed some particular kind of programs from computer systems called virus. However, presently antivirus programs refer to the programs that help to prevent from ‘a range of

Coincidence of Congenital Facial Lipoma and Infiltrative Lingual Myxoma in a Newborn Holstein Calf

1788 words - 8 pages distinguished by its abundant myxoid matrix rich in mucopolysaccharides (Maxie and Jubb, 2007; Meuten, 2002). Myxoma is extremely rare in cattle (Misra et al., 1981). It usually occurs in adult or aged animals as solitary or infiltrative soft masses (Maxie and Jubb, 2007). In a retrospective study of 6,706 cattle during the period of January 1964 to December 2008, only one case of myxoma was detected among 586 tumors in Brazil (Lucena et al


3199 words - 13 pages vitro electrophysiological study in rat auditory thalamus. J Physiol 483 ( Pt 1): 167-182, 1995. Huang CL, and Winer JA. Auditory thalamocortical projections in the cat: laminar and areal patterns of input. J Comp Neurol 427: 302-331, 2000. Huetz C, Philibert B, and Edeline JM. A spike-timing code for discriminating conspecific vocalizations in the thalamocortical system of anesthetized and awake guinea pigs. J Neurosci 29: 334-350, 2009. Joris PX

Critique Final

646 words - 3 pages environment was an important factor in creating the guards' brutal behavior (none of the participants who acted as guards showed sadistic tendencies before the study). Therefore, the roles that people play can shape their behavior and attitudes.Work CitedZimbardo, Philip G." The Stanford Prison Experiment." Writing and Reading for ACP Composition. Comp. Christine R. Farris and Deanna M. Jessup. Print.

Similar Essays

Data Collection And Descriptive Research For Iso 9000:2000 Compliance Case Study

852 words - 3 pages population under study for data collection (Joppe, n.d.). At ImageStream, the "population" in question is the company's customer base. Researchers using observational research collect data through mechanical, human, electronic, electrical or other means (Joppe, n.d.). Case studies compare representative situations from the studied population with other situations to determine relationships between circumstances, events, individuals, processes, and

Making Ethical Decisions: Case Study: Should A Firm That Contains Customer´S Private Data Be Sold?

1416 words - 6 pages recently by the Syrian Electronic Army (“Viber free download” 2014) despite the technical measures used to protect user’s data. In the case study, the manager has to make a decision on whether the firm should be sold to the leading multinational corporation. Accepting the offer to sell the firm means that the users of Viber’s personal details will be exposed which is unethical and a violation of a person’s rights. Unfortunately it is the

Case Study: Data Collection Of The Criminal Justice System

905 words - 4 pages The Criminal Justice System has a wide range of data collection. A database gives the crime and public safety information used by the similar areas of the criminal justice systems. Technology provides every division of the criminal justice system results to a flawless use of information significant to its role. Information sharing and crime mapping based on trends increase the criminal justice capabilities of federal and local organizations

This Is An Example Of A Case Study Done On A Nursing Home Resident With Dementia. Includes Physical Assessment Data

2880 words - 12 pages Running Head: Nursing Care StudyNursing Care StudyYour Name Goes HereName of Your College Goes HereGeneral InformationE.S. is a 94 year old female, born July 30, 1909. She is widowed. She is of Catholic religion. She stated that her mother was from Germany and her father was from Ireland. She is an only child, and never finished school because she married at a young age. Her date of admission was July 8, 2002 with the diagnosis of left hip