This website uses cookies to ensure you have the best experience. Learn more

Companies' Use Of Social Media Essay

1090 words - 5 pages

Times have changed and so has the way businesses do business. Companies are using social media to help them build their brand, find customers, and reach new markets. According to the 2012 Social Media Marketing Industry Report, “94% of all businesses with a marketing department used social media as part of their marketing platform” (Stelzner). Retail businesses have proven to be a great way to (re)direct shopper’s experience. With the rise of smartphones, customers are using social media more than ever, “Facebook and Twitter are among the favorites since 48% of customers respond to retailer posts” (Stelzner). While retailers are using social media for marketing purposes, they often fail to realize the full potential social media has, especially in customer relations.
An area that is often overlooked by retailers is the use of social media for customer relations. According to a research done by Oracle, in today’s world 35% of businesses don’t integrate social media for sales or customer service (Oracle 4). Social media can benefit retailers in many ways, but they can also negatively affect them. The customer’s voice is becoming louder because of social media, and customer complaints no longer remain in a small group of people: they go viral. According to Lauren Paxman, this happened to Keara O’Neal who was on a shopping trip to find bridesmaid dresses for her wedding at the high-end store GASP. At the beginning the sales assistant, Chris, was very helpful trying to find her dresses, but then he turned aggressive by pressuring her to get the dress; he even turned disrespectful by ridiculing her size 12 and made inappropriate comments such as “Have fun shopping at Supre… I knew you were a joke the minute you walked in”. This upset shopper left the store and then wrote a formal complaint email to GASP management talking about her negative experience. Instead of admitting the mistake, manager Matthew Chidgey, blamed it on her saying that the problem concerning the assistant was that he is too good at what he does: “As I am sure you are aware, people whom are talented generally do not tolerate having their time wasted which is the reason you were provoked to leave the store”. Moreover, the manager bragged about how GASP sells mainly to celebrities and therefore has no interest in selling clothing to non-famous people. The story went viral thanks to social media, and soon their Facebook page was flooded with negative comments worldwide to the point that it was shut down. Angry customers even created Facebook pages like “We hate GASP” or “Boycott GASP”. GASP later apologized but it was already too late, the damage was done. Months later the store closed and today it no longer exists (Paxman). Retail businesses should keep in mind that when people go shopping, popularity and image are important; nobody wants to shop in unpopular stores. Being able to manage customer relations with social media can convince people to buy from you...

Find Another Essay On Companies' Use of Social Media

Use of Social Media To Promote Small Business

3874 words - 15 pages ]. However, it is not surprising that the loss of productivity is so high since 72% of companies out of 120 in a 2011 survey report not monitoring any employee’s time spent on social media sites whatsoever [25]. In another survey in late 2011, barely 59% out of 4,640 companies worldwide stated having any kind of policy in place regarding the use of social media. Of those companies with policies, only 57% state they actually enforce them. The

Use of Social Media Marketing Tools by Non-Profit Organizations

3830 words - 15 pages that traditional news media receive higher scores than social media in terms of accuracy, credibility, truth telling, and ethical news telling. Other findings, in the same study, show 75 percent expect traditional news media to be honest and ethical, while only 44 percent hold these same expectations for social media outlets. It is hopeful that with the continued use of social media, nonprofit organizations will be able to “fulfill the promise that

The Problems Accompanying the Use of Social Media by Teenagers

1508 words - 6 pages to become part of people’s everyday lives. Along with the widespread of technology today, various people of all ages throughout the world have started to log onto social media sites. The most prominent users of social media have been shown to be adolescents. As a result of the excessive use of social media, adolescents have encountered problems such as internet bullying (“cyberbullying”), privacy concerns, and internet addiction. One

Data Analysis and Interpretation of Social Media Use

971 words - 4 pages hence proves to be not so helpful in delivering the message to the target consumers. 8. What are the major reasons you think companies should use social media sites for their brand promotion? a). Cost competitiveness b). Reach to customers c). Convenience d). Brand Awareness e). Easier comparison of variety of products

Corporate Organizations in Toronto and their Use of Social Media

785 words - 4 pages their publics. The desires and feedback expressed by consumers determines the content that the organization produces across platforms. We will investigate the way in which corporate organizations of the Greater Toronto Area (GTA) use social media tools such as Twitter to manage the integrity of their reputation. This will be explored and assessed in the research that follows. Twitter is an online social networking and microblogging platform that

How Recruiters Use Social Media

1427 words - 6 pages will also be a discussion about how recruiters use social media and what needs to be done to avoid legal pitfalls, specifically avoiding discrimination of certain protected classes. The internet has opened new avenues for companies in regards to finding new candidates for filling vacant of newly created jobs. Companies now have their own websites where they can list current job opening. In addition, there are multiple job boards such as

The Use of Social Network or Social Media for Recruitment Purposes

814 words - 4 pages that it easier for companies to use social media as a tool for recruitment, which helps at the same time, to save time and money. According to when CFO requests the unavoidable question: Why should we use social media in the first place? The most applicable answer is that two thirds of online adults use social media sites like Facebook, LinkedIn and Twitter. And no less than 14.4 million people used social media to discover

Media Use of Stereotypes

1268 words - 5 pages on what is being heard. Hence, stereotypical ideologies about a specific religious affliation were enforced to the American citizens. Commercial advertising is another form of mass media. Commercial advertising includes any form of advertising that corporation's carry out in order to promote their products through magazines, billboards, television, etc. Many companies use magazines to advertise their products and the images of women that

The Benefits of The Use of Social Media With Community Service Projects

1968 words - 8 pages interest in a particular sport. In the case of a failing boys and girls high school basketball program (see appendix) the methods of utilizing social media like Twitter and Facebook while developing community service projects with both basketball teams, will be two key strategies in creating interest in a failing program. The proper use of technology and social media are tools that can promote the school, athletic programs and individual athletic

Effects of Social Media

1148 words - 5 pages social media, as a result, she was suspended 30 days from work without pay. Using social media is like walking on a thin sheet of ice. We need to be careful or the ice will break and we will fall in, and may end up crippling ourselves. Social media is a powerful, yet equally destructive tool; therefore, it should be used with caution.The social media is a very powerful tool when used carefully. According to U.S. News, President Obama's use of the web

impacts of social media

1219 words - 5 pages that the definition is nearly the same although the people descend from completely different countries and cultures. Additionally, there was a big change in the use of social media in the last years, which was influenced by the fast development of technology. The influence of social media differs from country to country and the impacts, advantages and disadvantages changed in the course of time especially in foreign countries. Social media can be

Similar Essays

The Use Of Social Media By Companies

1007 words - 4 pages . Recently quoted by Marc Benioff, the chief executive of “At a very basic level, Facebook is the most popular application ever, with a billion people who know how to use it” (Mullaney). Although, many large companies were primarily sluggish to clasp Social Media they’ve since done so in many key ways. According to a survey by McKinsey & Co. It is estimated that two-thirds of big companies use Web 2.0 tools such as blogs or social

Corporate Understanding Of Social Media Use

911 words - 4 pages Corporate Understanding of Social Media Use Do you “Like” companies on Facebook, Myspace, Twitter, or other social media sites so that updates from those companies are available on your social media pages? The move of corporations into the social media realm has been tentative but more are venturing into the habit of creating pages that promote their companies. However, social media is by design a two-way conversation in real time, and many

Use Of Social Media To Improve Education

1376 words - 6 pages SLIDE 1: Today I am going to present to you about the effectiveness of the use of social media as a way to improve education. SLIDE 2: Huffington Post, called “Social Networking In Schools: Educators Debate The Merits Of Technology In Classrooms”, which drove me to question whether the merits really outweigh the demerits or not. The article provides both pros and cons about using technology, specifically social media websites, as a method of

Limiting The Use Of Social Media By Teens

1817 words - 7 pages your cell phone are just one way know that your information is being tracked. Every time you interact with a location service, you’re pinning little bites and bytes your personal data to companies so they can use it for marketing purposes. Teens are much more likely to report that using social media has a positive impact on their social emotional lives than a negative one ( Social Media, Social Life ) Many more teens report a positive impact of