OVERVIEW OF THE COMPANY: DESCRIPTION
Procter and Gamble (P & G) also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States. Founder: William Procter and James Gamble both from the United Kingdom. Procter and Gamble (P & G) is a profitable, public and an industry related organization providing branded consumer packaged goods. Its unique organizational structure offers business to the local and international market. Presently, the company serves 180 countries worldwide with their various brands and products.
MISSION STATEMENT & CORE VALUES
THE MISSION STATEMENT
P & G is dedicated to serving and providing to customers ...view middle of the document...
THE COMPANY’S CORE BUSINESS
P & G’s core business is to provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward them with leadership, sales and profitability, which will ultimately enhance their organization and the people to whom they serve within the community and around the world.
The company’s business segment as shown in Figure 1.2 consists of Beauty, Grooming, Health Care, Fabric Care & Home Care, Baby Care and Family Care. In order to be the effective organization they are today, P & G invests in market research to have a better understanding of what customers’ needs are; this insight helps them to identify opportunities that will better serve and communicate with their customers (P & G, 2012 Annual Report).
LENGTH OF TIME IN BUSINESS
P & G has been in operation since 1837 and have contributed to the society 176 years of service by touching and improving lives every day (P & G, 2012 Annual report).
P&G main competitors include mass merchandisers, grocery stores, membership club stores, drug stores and high frequency stores.
WHERE THEY DO BUSINESS
P & G does business in North America, Western Europe, Central & Eastern Europe, Middle East & Africa, Latin America, and Asia (P & G, 2012 Annual Report).
P & G’s entry strategy is focused on strategy that they believe are right for the long term health of the company with their core focus on their leading resources that will enable them to be most profitable within the market. Their main focus is centered on core markets such as:
• The U.S to strengthen and grow their business