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Business Analysis Of Nestle By Irina Violina

2391 words - 10 pages

CONTENTSpage1. Introduction...........................................................32. Describe the context in which selected company is operating (economics, market, politics, other useful information)...........................................................43. Describe the style of management adopted by the firm...54. Describe the type of organisational structure adopted by the firm................................................................75. Describe the major challenges for the firm in terms of motivating and managing human resources.................86. Describe how firm's customers buy its products..........137. Describe the pricing and distribution strategy adopted by the company........................................................148. Conclusion..........................................................169. Bibliography........................................................19INTRODUCTIONNestlè is the world's largest food company with the headquarters in Switzerland. It is the 7th largest corporation in Europe and the 36th largest in the world. Nestlè is a leader among Western companies in penetrating the developing markets in central and Eastern Europe and Asia. Its products are available in nearly every country around the world.The company has been a leading manufacture for over 130 years. It employs approximately 230, 929 people, has 509 factories world-wide and produces healthy, enjoyable food products for every stage of life.Analysing Nestlè organisational structure, its strategies, policies, and activities we can understand the best ways on developing business on international arena. Nestlè takes stock not only of all novelties introduced in management of business but adopts them to the conditions of concrete country, level of its development, its culture, and its economic interests.THE CONTEXT IN WHICH NESTLÈ IS OPERATINGWe have to emphasise again that Nestlè is a transnational corporation that conducts its business in almost all countries of the world. This characteristic can lead to some difficulties but also to many advantages.Nestlè had to learn to respect social, political and cultural traditions of all countries in which the products are produced and sold. Carrying out its global social responsibility Nestlè takes a long term approach to strategic decision making which has to recognise the interests of their consumers, share holders, business partners and world-wide economies in which it operates.For the reason of wide geographical spread the Company has to be high decentralised and people and products oriented.Nestlè has to bare in mind the increasing globalisation and comply not only with the laws applicable in the countries in which it operates but also take into account in its policies international recommendations, such as ILO Basic Rights and International Code of Marketing of Breast-milk Substitutes.The benefit from a wide geographical spread is...

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