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Business And Marketing Plan, Author: Kevin

3591 words - 14 pages

EXECUTIVE SUMMARYKevin Car Wash (☉KCW) will be the prominent car wash for luxury vehicles in Kaoshung, Taiwan. It is owned by Kavin Wu, a young entrepreneur who has worked in the family car repair business for over 6 years. Having owned a car repair shop in Kaoshung for over 15 years, the Wu family is well known and respected in the neighborhood.The differentiator for Kevin Car Wash (☉KCW) will be Kevin and the Wu name. It is believed that people will come to the car wash not only to have their cars cleaned and detailed, but also as a social outing to meet up with and chat with Kevin and his father Jack. Additionally, the car wash will provide excellent service, efficiently and expertly cleaning customer's cars so that they will be repeat users of the service.The car wash will be based in Kaoshung. This area has a number of benefits in terms of the market that it will provide for the business. Over 40% of households in the immediate neighborhood earn over $90,000 annually. Many pvision for the company. Nick is a family friend and has worked with the Wu family for 13 years. He has worked with hundreds of small- and medium-sized businesses during his career.☉KCW will have 20% market share of the hand car wash business in the Kaoshung neighborhood by the end of year three, and it aims to convert a larger percentage of people away from machine car washes, which damage a car's finish. ☉KCW will maintain a 95% gross profit margin and make 11% net profit margin after 12 months of operation.Table of Contents1.0 BUSINESS PROFILE1.1 Business DescriptionModern people are very busy and they often neglect to clean their cars, and sometimes the limited living space also is the problem for the people who want to clean their car but they do not have space to clean their car, especially in Taiwan. Therefore, the cars wash shops are increasing quickly, and people are happy to send their cars there. In Taiwan, hand-washing cars is more popular, because the customers think using hands to wash is softer. It does not damage the pain of the cars, and it is a luxury way to take care their cars.Kevin Car Wash (☉KCW) business is a newly established car washing company located in the city of Kaoshung, in the south of Taiwan. ☉KCW was established to cater for people who are busy and often neglect to clean their cars as well as those people who have difficulty cleaning their cars at their homes because they do not have an available area.Taiwanese people believe that washing cars by hand is better for the cars paint because washing by hand is softer than by mechanical washing. This car washing shop will be about 100~150 squares in size and will be located on the corner of the street in the central.1.2 Business Mission Statement☉KCW is dedicated to providing its customers the ultimate car wash & care experience. Focusing all of its energy and resources on customer satisfaction and value, while providing owners and employees an...

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