This website uses cookies to ensure you have the best experience. Learn more

Business And Marketing Plan, Author: Kevin

3591 words - 14 pages

EXECUTIVE SUMMARYKevin Car Wash (☉KCW) will be the prominent car wash for luxury vehicles in Kaoshung, Taiwan. It is owned by Kavin Wu, a young entrepreneur who has worked in the family car repair business for over 6 years. Having owned a car repair shop in Kaoshung for over 15 years, the Wu family is well known and respected in the neighborhood.The differentiator for Kevin Car Wash (☉KCW) will be Kevin and the Wu name. It is believed that people will come to the car wash not only to have their cars cleaned and detailed, but also as a social outing to meet up with and chat with Kevin and his father Jack. Additionally, the car wash will provide excellent service, efficiently and expertly cleaning customer's cars so that they will be repeat users of the service.The car wash will be based in Kaoshung. This area has a number of benefits in terms of the market that it will provide for the business. Over 40% of households in the immediate neighborhood earn over $90,000 annually. Many pvision for the company. Nick is a family friend and has worked with the Wu family for 13 years. He has worked with hundreds of small- and medium-sized businesses during his career.☉KCW will have 20% market share of the hand car wash business in the Kaoshung neighborhood by the end of year three, and it aims to convert a larger percentage of people away from machine car washes, which damage a car's finish. ☉KCW will maintain a 95% gross profit margin and make 11% net profit margin after 12 months of operation.Table of Contents1.0 BUSINESS PROFILE1.1 Business DescriptionModern people are very busy and they often neglect to clean their cars, and sometimes the limited living space also is the problem for the people who want to clean their car but they do not have space to clean their car, especially in Taiwan. Therefore, the cars wash shops are increasing quickly, and people are happy to send their cars there. In Taiwan, hand-washing cars is more popular, because the customers think using hands to wash is softer. It does not damage the pain of the cars, and it is a luxury way to take care their cars.Kevin Car Wash (☉KCW) business is a newly established car washing company located in the city of Kaoshung, in the south of Taiwan. ☉KCW was established to cater for people who are busy and often neglect to clean their cars as well as those people who have difficulty cleaning their cars at their homes because they do not have an available area.Taiwanese people believe that washing cars by hand is better for the cars paint because washing by hand is softer than by mechanical washing. This car washing shop will be about 100~150 squares in size and will be located on the corner of the street in the central.1.2 Business Mission Statement☉KCW is dedicated to providing its customers the ultimate car wash & care experience. Focusing all of its energy and resources on customer satisfaction and value, while providing owners and employees an...

Find Another Essay On Business and marketing plan, Author: Kevin

A Business Plan - Marketing

4853 words - 19 pages exploding. Growth is absurd, amazing. We don't have business reasons to detail this situation in this plan, our readers are aware of it. Also, people promote most of their time in browsing and surfing internet.WEB PLAN SUMMARYThe primary "WHATSNEW.COM" strategy is to build an impressive destination website. The marketing of this site will be built around the core value that the site offers. And we will build our revenue and market share around this

This is just a business idea/plan. it has some marketing strategies, and business layout

721 words - 3 pages clients to the C.D. sellers like media play.As with most companies our company plans to expand. Three years from now we would like to have another plant in Las Vegas, and Pheonix. We plan on some of our clients going big, and with that comes the business of other big clients. We do not however want to expand before we have enough money, so we will carefully plan out when we do choose to build. We have a band that we feel has a lot of potential

Marketing Plan for a Candle Sales Business

683 words - 3 pages Marketing Plan Target Market The prime target market for candles is women with families. "As one of life's little luxuries, candles are purchased at about the same rate across all income levels, among all ethnicities, and at all educational levels. Now, don’t be fooled because men love candles as much as women, however key demographic factors distinguish the candle buyers to women, aged 45 years and under, many that head families with children

Complete Business Plan for Ficticious Marketing Consultant Firm - Includes Cash Budget and Statement of Cash Flows

3288 words - 13 pages " company operations, processes and procedures. We can help businesses access new customers and develop more opportunities by exploring new markets via new approaches within your business. We can also help businesses to create a definitive, attainable, proactive plan for the future, so that there will be no stopping the growth the company can experience.With all of the services combined, A & L Marketing will be able to offer the best advice

Business plan, uses of business plan, marketing mix, marketing tools, market research, constraints

10767 words - 43 pages /index.php)A business plan will change due to internal and external factors. It is used to help the business to picture an idea of what is happening in the organisation and possible things that will affect the success of the company. A business plan is a tool that businesses use to plan. Things that a business plan will include are a description of the organisation, products and services they are providing, aims and objectives of the company, marketing

Business Finance and Marketing

2129 words - 9 pages , 2008), NPV method is considered to be the most superior technique and it’s most preferred to evaluate investments. The main reason behind this is that it takes account each of the following characteristics like relevant cash flows, timing of cash flows and the objectives of business (Atrill and Mclaney, 2004). Colin (2008) cited that it is easy to compute than IRR and also the ultimate goal of a firm is to maximise shareholder’s wealth, NPV leads to

Marketing and E-Business

860 words - 3 pages Just as the term e-business no longer refers to the simple practice of conducting business on the Internet, the expression e-CRM has evolved from just an online point application to a more comprehensive, ongoing strategy to enhance the end user's overall experience. Today e-business not only encompasses the exchange of goods and services online, but also has grown to include customer service and business collaboration. In turn, e-CRM, developed

Developing a business plan will enable you to effectively execute your financial, marketing, legal, and management strategy

989 words - 4 pages Starting a small business is often an overwhelming and unpredictable venture, a sure fire approach to improve profitability is developing a solid business plan. Developing a business plan will enable you to effectively execute your financial, marketing, legal, and management strategy. An inadequately developed business plan generally leads to a failing business.A business plan outlines your business strategy; the industry, business structure

Business Plan for E-marketing Course in Portugal

1505 words - 6 pages plan, researching the environment and conducting a competitor analysis, identifying customers, targeting and segmenting, determining a positioning and branding strategy.Website design practices: this subject will focus on various issues regarding building an interactive website, site structure, content, e-commerce navigation usability, e-marketing basic implementation and practices, basic HTML coding, meta-tags for search engines, Google adwords

International And Business-to-Business Marketing

3611 words - 14 pages International And Business-to-Business Marketing Business markets are "markets for products and services, local to international, bought by businesses, government bodies, and institutions, for incorporation, for consumption, for use, or for resale."[1] In business marketing, the customers are organisations, (businesses, governments, and institutions). An organisation is a group of people pursuing a common aim

Saputo Business and Marketing Report

3362 words - 13 pages OutlineIntroduction2Brief Overview3Dairy Product Sector4Grocery Product SectorRisk of entry by potential competitorsSubstitute Products5Saputo's Bargaining PowerWays that Saputo Competes in the Industry6Application of Cost Leadership and Differentiation: Building Distinctive Competencies 7Performance Improvement: Structure, Control, and Culture8Acquisitions & Global Environment9Strategies11Business Level Model12Corporate Values: Business

Similar Essays

Kudler Fine Foods: Marketing And Business Plan

891 words - 4 pages technology should be integrated as part of the solutions. Information technology will help to manage the small management team situation and therefore provide more free time to Kathy. After analyzing Kudler Fine Foods’ marketing and business plan, it is evident that it needs to be restructured. Although Kathy’s vision has been successful in certain ways, and this is reflected with the sales and growth of the store located in La Jolla, the present

Business Marketing Plan Essay

3247 words - 13 pages Coursework 1: Task: Marketing Plan for a new street wear (leisure/sports wear) manufacturer who does not wish to distribute goods via traditional retail outlets. Introduction. The purpose of this report is to develop a clearly structured and efficiently detailed plan, regarding the creation of a business producing and distributing leisure/sports wear clothes in UK. The business plan is designed to function under a focus-differentiated

Marketing Business Plan Essay

5609 words - 22 pages into results. The extent to which a business plan includes costs and overheads activities and resources (eg., production, research and development, warehouse, storage, transport, distribution, wastage, shrinkage, head office, training, bad debts, etc) depends on the needs of the business and the purpose of the plan. Large 'executive-level' business plans therefore look rather like a 'predictive profit and loss account', fully itemised down to the

Business Planning Paper, Create A Business And Outline The Background, Operations Plan, Marketing Plan And Financial Plan

5139 words - 21 pages will implement the strategic goals and objectives of FinderzKeeperz. The CEO will be responsible for overseeing every aspect of the firm, including finance, marketing, research and development, and marketing activities. The CEO will develop business policies and strategies for FinderzKeeperz, as well as seek to expand the firm through new opportunities. Chief Financial Officer The Chief Financial Officer will plan and direct the financial