Company Case: The Newest Avon Lady Barbie!

539 words - 2 pages

1) The following are the factors in the microenvironment that had influenced in shaping Avon's strategy:·Marketing intermediaries was one of the most crucial forces that make Avon changes its strategy. The ladies that promoted, sold, and distributed its products decided that they needed more than part time jobs. Therefore, the salesforce turnover increased more than 200 percent. This caused that many customers could not find a salesperson when they wanted to buy a product. In 1997, they have the most radical change because they try to sell its products through retail stores.·Customers were another microenvironment force that caused changes in Avon's strategy. As women started working outside home, many times when salespersons rang the doorbells nobody answered.·Competitors also influenced in Avon's strategy because they offered full-time jobs. As a result, many ladies that used to work at Avon's company moved to its competitors.Among the forces in the in the macroenvironment we find:·Demography: the increasing mobility of the US population meant that both customers and salespersons were moving. This made it difficult to establish loyal, stable customer bases.·Political: Avon faced a big problem during 1998 in China when the government announced that direct sales were prohibited. Likely, by mid-1998 Avon negotiated with the Chinese government to restart its business by operating as a wholesaler.2) In the microenvironment:Firstly, the companies have to study their customer market by determining the needs and the wants of target market. In addition, they should deliver the desired satisfaction better than their competitors do.Secondly, they should consider the marketing intermediaries because they are the ones in charge of promoting, selling and...

Find Another Essay On Company case: The Newest Avon Lady-Barbie!

The Pacific Oil Company case study

1097 words - 5 pages Introduction This paper will describe the problem that Pacific Oil Company faced as it reopened negotiations with Reliant Chemical Company in early 1985. Secondly I will identify and evaluate the styles and effectiveness of Messrs, Fonatine, Guadin, Hauptmann, and Zinnser as negotiations in this case. Finally I will outline what Frank Kelsey recommend to Jean Fontaine at the end of the case? Why? Managing Conflict in Negotiation The Pacific

Case study The Walt Disney Company: The Entertainment King

1264 words - 5 pages 1.Briefly describe the type(s) of diversification strategies that Walt Disney pursues/has pursued over the years.The Walt Disney company can be seen as a highly diversified company. Over the years, it has pursued a wide range of diversification strategies that we can enhance:•Horizontal integration: obviously, Walt Disney has invaded several markets, diversifying its offer to many fields. In 2000, we can find five big main fields of action

Case study of national insurance company and full analysis of the problems faced by the company

2602 words - 10 pages & insurance company (NII), which is facing various problems like higher employee turnover, lower customer satisfaction, lower levels of motivation among employees etc. in the suggested case study. Help of various other research papers and journal articles has also been taken to underpin the possible reasons of the problems of NII and other similar companies in the same industry and how such problems can affect the overall growth and current

Colgate-Palmolive Company: The Precision Toothbrush case (HBS)

831 words - 3 pages positioning as niche strategy can not last long, profits from mainstream positioning are higher in the long-run period (Exhibit 2) and due to higher sales the company can increase its recognition.Marketing recommendations: 1. The name - Precision by Colgate in order to emphasize Precision. 2. Product claims should emphasize gum prevention disease. (Exhibit 17 in the case) 3. Advertising budget should be increased by 80% to 43.38 with 75% going to

Case-study for finance: Which is the best choice for the Verdin company?

2207 words - 9 pages listed on exhibit 3 that you would recommend the firm to consider for choosing projects?As we mentioned in the third part, NPV has its own limitation. NPV takes its biggest advantages when there is no limitation on the capital budget. The company, however, has made its investment limitation to decrease its leverage level to a reasonable level. Under this case, PVI is a better choice to measure the projects. It provides a tool for selecting among

Ethics in the Workplace Case Study Action Plan: Scott Paper Company

2311 words - 9 pages suggests there are usually three primary motivations for reorganization; the first is the poor financial performance, second, is the need for a new corporate strategy, and lastly it is used to correct how the company is valued in the capital market (Jenkins, 1994). In this case the warning signs were clear at Scott Paper with the declining sales, stale product lines and some irrelevant business ventures; a lagging revenue stream and stock price, also

Case Study for Padgett Paper Products Company- analysis for the options

1843 words - 7 pages price to calculate ending inventory. As the value of the ending inventory being lower, according to the formula for cost of goods sold above, cost of goods sold would be higher. A shift to LIFO inventory valuation would save Padgett more cash than the cost of implementing the system which would result in a tax benefit of $500,000 for Padgett Paper Products Company. (Case Studies in Finance)Flat dividends would provide excess capital to reinvest

Crescent Pure Case Write Up that is a business analysis of the company - University of Iowa - Case Analysis

512 words - 3 pages not able to build a case for this premium price, this will be a huge threat and can lead consumers to stray away from the product. Another potential aspect PDB needs to be aware of is the fact that schools are removing sports drinks because of government-mandated guidelines. With 77% of their consumers being between the ages of 12-17 this could be a major concern. The third way that Ryan could market the drink is Crescent Pure Organic Drink

A case study of Bombardier with SWOT,internal and external elements which add to the company success

3546 words - 14 pages Inc. (BBD) began in 1902 as an American rail subsidiary known as The Locomotive and Machine Company of Montreal (Limited), and subsequently went through numerous acquisitions. In 1942, Joseph Armand Bombardier incorporated L'Auto Niege Bombardier Limitée specializing in both civilian and military snowmobiles. MLW-Worthington (formerly The Locomotive and Machine Company of Montreal (Limited)), proposed the acquisition of Bombardier Ltd

In an essay response discuss how The Case of Lady Sannox, the Cask of Amontillado, Murder on the Orient Express and Playback contribute to your understanding of the crime fiction genre

1151 words - 5 pages changed to reflect the social values at the time.Sir Arthur Conan Doyle's writing is a reflection of the social attitudes and vales of time he lived. It is a product of an English environment in the Industrial Revolution and his work often had a capacity to focus on Science and technology. The case of the Lady Sannox was published in 1894, in England. The story is about a famed surgeon Douglas Stone who is having an affair with Lady Sannox. One

A case study on RIO TINTO (ILMENITE), a mining company, which has operations around the world on the subject related to GLOBAL STRATEGIC MANAGEMENT

2729 words - 11 pages such company.Rio Tinto is a successful international company in finding, mining and processing the earth's mineral resources such as aluminium, copper, gold, diamonds, industrial minerals (borax, titanium dioxide, etc), iron ore and energy products (coal and uranium). Rio Tinto is a combination of several subsidiaries with each subsidiary focusing on a type of product. This report will be focusing on Rio Tinto's industrial minerals group of

Similar Essays

The Newest Avon Lady Barbie! Essay

1344 words - 5 pages Avon: The Newest Avon Lady - Barbie!Selling tradition"Ding-dong, Avon calling." With that simple advertising message over the past 112 years, Avon Products built a $4 billion worldwide beauty products business. Founded in 1886, and incorporated as California Perfume Products in 1916, Avon deployed an army of women to sell its products. These "Avon Ladies," 40 million of them over the company's history, met with friends and neighbors in their

Management Case Study Can We Wire The Avon Ladies

1338 words - 5 pages earning 50 percent commissions. What the company do that is decrease cost during operation. By using internet, "the cost of processing that order is 90 cents, in comparison to 30 percent over web."(From case) Many Avon ladies enjoy their benefit in Avon Company.3. What is your evaluation of the effectiveness of as a method of selling Avon products? Is a site a good replacement for the Avon lady? How does the Avon site compare to

The Medicines Company Case Analysis

2128 words - 9 pages of Angi0max in treating arterial thrombosis and other related conditions.ProblemsAnalysis of the Medicines Company case revealed several critical aspects that need to be addressed. The pharmaceutical industry can be very profitable, but is also very risky. As described in the case, bringing a new drug to market is a costly and lengthy process requiring an average of 10 years. Big Pharmaceutical companies struggle to keep upcoming drugs in their

The Makeover Of Avon Products, Inc Headed By Ceo Andrea Jung Greatly Transformed The Company In All Aspects And Who Benefited From The Change

1091 words - 4 pages in sales. Hopefully, Deborah I. Fine who was recently hired as President, Teen Business will steer Avon in the right direction.In the end, the accomplishments of Avon in the past year have been astonishing. Andrea Jung has achieved success through "not by abandoning the seemingly outdated Avon Lady, but by reviving her". (Fortune Magazine, 10/15/01)All articles used in this case analysis can be found at