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Business Plan Essay

1421 words - 6 pages

CREATIVE GOURMETThis paper will introduce the business plan for Creative Gourmet, a full time, start-up catering business run by University of Phoenix students. It will outline the following: Company objectives, analysis and planning premises, alternate courses of action, and evaluation of alternatives. Creative Gourmet is a catering company that will service the Whittier market. Creative Gourmet offers creative, colorful and unusual food options for all types of events.AnalysisIn order for Creative Gourmet to establish its objectives, we must first conduct a situation analysis. There are many techniques used to conduct an analysis, for instance there is forecasting, marketing research and competitive intelligence. One of the techniques that will first need to be used is competitive intelligence. Who is our competition? We will be operating in a central location, so we must find how many competitors are also located in the surrounding area. We must find out what our competitors are doing and what types of foods and services they are offering to clients. What are their foods and service fees vs. ours? One of our goals is to take over their clientele. In order to accomplish this, we must have better tasting dishes, a larger variety of dishes and competitive costs. In order to find all these things out, we will need to visit their locations, review their catering brochures and if possible, sample some of their items.Financial AnalysisAnother item that will need to be analyzed is our financial status. Creative Gourmet will initially be home-based; however, we may need to apply for a small business loan in order to purchase items that will be needed to start the business. Some of these items include, business license fees, advertising fees, office equipment, purchasing certain kitchen appliances, table and napkin wear, food products and the purchase of one or two service vans along with drivers and helpers. Because the business is starting out small, there will not be a need for much hired help in the beginning. We must also analyze is how we will decrease our market expenses based on the percentage of sales.Planning PremisesNow that we have conducted some of our analysis, preparations can begin on the planning premises. We know we will be home-based for the time being and with a loan the kitchen will be fully equipped. We must now meet with suppliers whom we can purchase items from for wholesale prices. We will be buying in bulk, so we should receive a nice price break. We must also begin our advertising campaign. Ads will have to be placed, brochures made and mailed out to businesses. We may also want to introduce ourselves by hand delivering our brochures with a friendly smile. A Website will also need to be created to make it easier for businesses to look over our menu.Long Term GoalsOur long term goal or strategic goal is to have the reputation of being one of the best known names in the catering business. Our services and quality will outshine...

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