Business Plan for Progressive Consulting
What follows is a complete business plan for a hypothetical company. Please copy
or save to your disk and use as an example in developing your own business plan.
If you would like to read a series of articles jump to Web Marketing . For
additional business aids click on The Practical Tools of Consulting
1. 0 Executive Summary
Progressive Consulting will be formed as a consulting company specializing in
marketing of high technology products in international markets. Its founders are
former marketers of consulting services, personal computers, and market research,
all in international markets. They are founding Progressive Consulting to
formalize the consulting services they offer.
1. 2 Mission
Progressive Consulting offers high-tech manufacturers a reliable, high quality
alternative to inhouse resources for business development, market development,
and channel development on an international scale. A true alternative to in
house resources offers a very high level of practical experience, know how,
contacts, and confidentiality. Clients must know that working with Progrssive
Consulting is a more professional, less risky way to develop new areas even than
working completely in house with their own people. Progressive Consulting must
also be able to maintain financial balance, charging a high value for its
services, and delivering an even higher value to its clients. Initial focus will
be development in the European and Latin American markets, or for European
clients in the United States market.
1. 3 Keys to Success
•Excellence in fulfilling the promise completely confidential, reliable,
trustworthy expertise and information.
•Developing visibility to generate new business leads.
•Leveraging from a single pool of expertise into multiple revenue generation
opportunities: retainer consulting, project consulting, market research, and
market research published reports.
2. 0 Company Summary
Progressive Consulting is a new company providing high-level expertise in
international high-tech business development, channel development, distribution
strategies, and marketing of high tech products. It will focus initially on
providing two kinds of international triangles:
•Providing United States clients with development for European and Latin
•Providing European clients with development for the United States and Latin
As it grows it will take on people and consulting work in related markets, such
as the rest of Latin America, and the Far East, and similar markets. As it grows
it will look for additional leverage by taking brokerage positions and
representation positions to create percentage holdings in product results.
2. 1 Company Ownership
Progressive Consulting will be created as a California C corporation based in
Los Angeles County, owned by its principal investors and principal operators. As