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Company Research Essay: Apple Inc

960 words - 4 pages

It is evident that people have different and unique desires when it comes to career interests. Therefore, this desire is the driving motive for people in their career growth and development. Perhaps, the first step towards selecting a satisfying career is to find out the things that are exciting and a source of joy. I have always found business management an interesting career option because my ultimate objective is to become among the leading businesspersons. Business management involves dealing with various kinds of people and a lot of strategic decision-making, which are the two major important attributes of a business person (O'Grady, 2009). Business management career is an interesting ...view middle of the document...

Steve Jobs, the founder of the company, believed that it is only through appreciating and giving people freedom at their work that their full potential would be achieved. In fact, this is how the culture of acknowledging the workforce started in this company. Therefore, this is one of the best companies to work in, especially for those who are aspiring to become good business managers in the future.

Apple Inc. is one of the most competitive companies in the market within the electronic industry. This kind of competitiveness is also seen in the manner in which the company recruits its employees. The company always recruits the most learned people. In fact, it only focuses on hiring the top graduates throughout the world where it is operating. Furthermore, the company embraces diversity during the recruitment process. It always focuses on recruiting people of different culture, race, and ethnic group. The company acknowledges that diversity is a crucial factor in its business operations (Lüsted, 2012). Particularly, embracing diversity promotes its reputation within the society, which in turn helps the growth of the company’s brand. Therefore, competition for employment opportunities is very high because of the limited employment opportunities. It is worth pointing out that the competitiveness of the Company within the market is one of the reasons behind the culture of hiring highly qualified employees. To maintain this competitiveness, high product quality is necessary. Production of quality products could only be achieved through investing in highly qualified personnel.

In terms of financial outlook, Apple Inc. is one of the most profitable companies in the world. In 2012, it recorded 44.6% increase in revenues after it realized revenues of $156,508 million. The iPhone is its leading product in revenue generation, accounting for almost 70% of its total revenues. Being among the most profitable companies globally, Apple always offers competitive salary packages to...

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