Business Analysis of Pushback.com
My business is a sole trader, it will be a sports shop called
Pushback.com, specialising in Hockey goods and accessories. It will be
selling trainers and Hockey shoes, sticks, clothing, bags, protection,
goalkeeping kits, coaching and fitness equipment and accessories. The
shop will provide some services such as:
* Stick re-gripping and maintenance.
* Personalised team clothing
The target market and likely customers are:
* Club Hockey players, Younger children starting hockey at school
and sports players,
* Of ages 11-75+,
* From the Spalding and district area,
* Both male and female
I TYPES AND STYLE
This is a person that runs their own business, usually on their own.
The advantages of being a sole trader are, that the work that has been
done is your work only, the profits are all yours and that you are
self-employed (you are your own boss).
The disadvantages of being a sole trader are that you may find you
haven’t got enough money to start the business, pay for staff,
equipment and stock, you may need help choosing locations, themes and
styles and you would be likely to find yourself working harder and
This is when two or more people join together to form a business.
Partnerships usually have two to twenty partners.
The advantage of being a partner is that the workload is split but so
is the profit. The agreement made to split the profit is called a
‘deed of partnership’.
Partnerships can include a sleeping partner or a silent partner, this
is a partner who puts money into the business and takes profits from
the business, but does not take part in how the business operates.
A franchise is a business which is owned and sold, a franchise is
usually well known, such as United Colours of Benetton, Mc Donald’s
and pizza hut.
The franchisor is the main company that lets a franchisee run a small
branch of the business.
The advantages of being a franchisee are that you get the benefit of
an already established brand name, less risk than a sole trader,
franchisors provide advertising for the products/services and banks
are more likely to lend money to a franchisee.
The disadvantages of being a franchisee are that you have less
independence than a sole trader, you can not sell the business, you
have to make constant royalty payments and you have no right to
continue the franchise.
I feel that a sports shop would be better owned by a sole trader,
because it is only a small business, it would give the image of the
place you would enjoy going to, whereas if you were working as a
partnership, it may cause trouble, by choosing whose sense of style is
the right one for the business.