AcknowledgementAt first I want to express my great gratitude to my honorable Teacher Dewan Mahbub Hossain and Ashiq Sir to give me the opportunity to complete my assignment.I would like to thank all mighty Allah for keeping everything on right track. Finally, I would like to thank my parents and friends without whose support it was impossible for me to complete the project.Executive SummaryIn this assignment, I have described and analysed various strategic tools such as Integration, Intensive and diversification strategies. I have also discussed and relate Michael Porter's Five Generic Strategies with the case study and after that I have explained various Strategic matrices such as Grand Strategy matrix, BCG matrix, Internal-External Matrix, EFE matrix, IFE Matrix, SPACE Matrix and SWOT Matrix as per requirement stated in the case study.
Opportunities or Threats
Lack of patent protection
We do not have any patent protection rights in our country and this drawback can be a opportunities for the competitors which will enable them to copy any product or services.
Keep costs below the competitors' costs
Our cost is less than the other competitors
Competitors have strong brand names
Our competitors have stronger brand images in the market
Poor reputation among customers
This is our weakness because our reputation in the market is very low among the customers.
Shifts in customer taste away from the product
We don't have varieties of product in the market. In that case, customer shift the other company product
No strong relationships with retailers
We do not have strong relationship with the retailers.
Increased trade barriers
Changes in the external environment like increased in trade barriers may possess threats to the firm
Loosening of regulation
Loosening of regulation may give us the opportunity to run our business efficiently
Lack of access to the best natural resources
Proper use of our natural resources may decrease our production cost
Internet could be a powerful marketing tool
Proper use of internet can enhance marketing activities
Answer to Question-1: (LO 1 & 2)Answer to Question-2: (LO 1)Before formulating a new mission statement for a book publishing house dealing only in Bangladesh, I will at first like to explain what "Mission Statement" actually stands for.Mission Statement is a brief description of a company's fundamental purpose. A mission statement answers the question, "Why do we exist?" The mission statement articulates the company's purpose both for those in the organization and for the public.A good and effective Mission Statement should contain:Customers - Who are the firm's customers?Products or services - What are the firm's major products or services?Markets - Geographically, where does the firm compete?Technology - Is the...