The general public buys things based on their need for them. This leads to question what the need is. In most cases, the need is to purchase an item for an intended purpose. An example would be buying a tie for an interview. In other cases, the purchase is motivated by the connection to the item or the way one feels when presented with that item. The way an item is described is going to appeal to different audiences. When discussing the effectiveness of describing an item, the majority of the audience is going to be influenced by factual information, therefore making the description more effective. John Freyer’s subjective descriptions are not as effective as those found on other auctions because he provided no factual information about the item for sale and the descriptions appealed to a smaller audience.
When John Freyer wrote his ad for selling his tie, he had no intent on making sure his description told the future buyer exactly what item they were purchasing. For ...view middle of the document...
Other ads used their description to support what was in the picture. Therefore, in most cases where the need is the intent of purchasing an item for an intended purpose, an objective approach is more effective because it gives the buyer a better idea of what they are agreeing to purchase.
Both descriptions have the same intended audience. They were both published on eBay intending to sell to someone who was looking for a tie online. However, John Freyer targeted a smaller amount of that audience with his description. He targeted someone who may have a connection to his story or a want to be involved in his project. This is illustrated when John Freyer states, “Since I don't go to Catholic School anymore, and I don't think that I will intern in the White House again, I won't be needing this tie… buy my tie!”(Freyer) The way he ties his story into asking for the sale clearly shows that his intent was not just to sell a tie. His intent was to find a buyer who had a connection to his story and sell them a part of his life. Other ads give facts and target the larger audience who are looking to buy a tie for an intended purpose. These ads make statements like “10 Beautiful unused clip-on neck ties.” (eBay) In the end, both ads still ask for the sale, however the other auctions on eBay use persuasive tactics rather than the story telling method of John Freyer. The auctions on eBay make statements like “these ties will look great on you!” (eBay) Statements like this appeal to a larger audience. And as a result of limiting his audience, John Freyer’s description of his item also limited his effectiveness in selling the item.
In conclusion, both methods of description are effective to their intended audience pool. John Freyer was selling part of his life attached to an item and by doing so; he limited his audience. This makes his approach not as effective as those who explicitly describe what item they are selling. This is supported by the fact that most people searching for a tie online are looking for specific information, not a story. John Freyer is only effective in selling his tie if by chance a buyer feels a connection to his story. That being said, an objective description is more effective when trying to sell an item because it contains concrete factual information that is going to appeal to a larger audience.