Compare The Various Definitions About What Exactly Marketing Is.

5348 words - 21 pages

Untitled

UNIVERSITY OF TECHNICAL EDUCATION

BTEC HND IN BUSINESS (MANAGEMENT)

ASSIGNMENT COVER SHEET

NAME OF STUDENT

HUYNH TRUNG TIN

REGISTRATION NO.

B092757

UNIT TITLE

Marketing

ASSIGNMENT TITLE

VMEPH Marketing Processes

ASSIGNMENT NO

1 of 2

NAME OF ASSESSOR

Vu Thi Thu Dung

SUBMISSION DEADLINE

I, ________HUYNH TRUNG TIN__________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment.

________________________________ _________________________

Signature Date

----------------------------------------------------------------------------------------------------------------FOR OFFICIAL USE (Course Administrator)

Assignment Received By: Date:

Unit Outcomes

Outcome

Evidence for the criteria

Feedback

Assessor's decision

Internal Verification

Investigate the concept and

process of marketing

(1)

Compare alternative definitions of marketing

a

Identify the main characteristics of a marketing oriented organisation

b

Explain the various elements of the marketing concept

c

Identify and assess the benefits and costs of a marketing approach

d

Explore the concepts of segmentation, targeting and

positioning

(2)

Identify and explain macro and micro environmental factors which influence marketing decisions

a

Propose segmentation criteria to be used for two products in different markets

b

Outline the factors which influence the choice of targeting strategy

c

Explain how buyer behaviour affects marketing activities in two different buying situations

d

Merit grades awarded

M1

M2

M3

Distinction grades awarded

D1

D2

D3

Comments by Assessor - Common Skills

A

B

C

D

E

F

G

Assignment

( ) Well-structured; Reference is done properly / should be done (if any)

Overall, you've

Areas for improvement:

ASSESSOR SIGNATURE DATE / /

NAME:

(Oral feedback was also provided)

STUDENT SIGNATURE DATE / /

NAME :

FOR INTERNAL USE ONLY

VERIFIED YES NO

DATE :

VERIFIED BY :

NAME :

COMMON SKILLS & COMPETENCIES ASSESSED (indicated by X)

A. MANAGING & DEVELOPING SELF

D. MANAGING TASKS & SOLVING PROBLEMS

1. Managing own roles & responsibilities

12. Use information sources

...

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