This website uses cookies to ensure you have the best experience. Learn more

Comparing The Aura Café And The Lunch Box

1563 words - 6 pages

Comparing the Aura Café and the Lunch Box

The Aura Café

Situated on the High Street of Whitechapel, opposite the tube station,
the Aura café was opened in December 2004. It is a small café owned
and control by a sole owner Mr. Muhammad Ali but well furnished with
around 30 covers, with air conditioning system, a nice interior
decoration and also a non smoking area.

SWOT Analysis of the Aura Café.

Strength

* According to my findings, the Aura café targets mostly the students
from colleges and universities of the surrounding area. The target
market is young college students and therefore seeks to fulfill the
following benefits that are important to its customers:

* More time to relax and have enjoy conversation. And also there is a
wide screen TV with music channel, which basically is a plus point for
the café to have more student customers

* the Aura Café has a nice interior decoration and has more
comfortable seats than the Lunch Box. Moreover there is proper air
conditioning system.

* the Aura café has a smoking and a non smoking area, which is a great
advantage as it attracts both smokers and non smokers

* It also offers internet facilities, printing and fax service. This
aspects attracts more students to the café compared to the Lunch box.

* Finally, the location of the Aura café is one of its greatest
strengths compared to the Lunch Box. As it is located on the High
Street and a few steps from the tube

* station, it is more likely to be noticed by people moving in and out
of the tube station

Weaknesses

* the service at the Aura café is very poor due to lack of staffs.
They have all together 3 staffs only, 2 at the counter and 1 serving
the food. The staffs are inexperienced and lack knowledge and skills
about food management.

* The café offers a limited variety of food

* Another weakness of the café is that they don’t have a chef, and
they buy all their ready made foods from suppliers and this increases
their cost of production and that is why they cant have lower prices
than the Lunch Box

* The main weakness is that the smoke extractor in the smoking area
doesn’t work, which leaves the lounge full of smokes. I noticed when
u leave the Aura Café, your clothes stinks of smoke.

* As it is 4 months old, the Aura café doesn’t have that much goodwill
as the Lunch Box

Opportunities

* As its main customers are students, the aura café could offer
student discounts, which is another way of attracting more students.

* They could employ a chef and more staff so that they can provide
self made food which will be of good quality and also offer better and
quick services.

* An opportunity of the Aura Café is that it can operate till late
night instead of closing at 17:00 hours. This would be a better way
of...

Find Another Essay On Comparing the Aura Café and the Lunch Box

Inside the White Box Essay

708 words - 3 pages one door and once you enter through the door, the room looks like the inside of a white box with all the walls painted white and the floor with a light gray vinyl color. As you turn to the right of the room, there sits the teacher’s desk that is shape like an L at the corner of the room. On the desk there is a computer, which the teacher sometimes uses it. Behind the desk a colorful red, white, and blue American flag is seen hanging from the wall

The Man Box Essay

3656 words - 15 pages promotes the ideals of the man-box on his son. He contrasts his attitudes to his son and daughter in a situation where they are both crying. His response to his crying daughter is to embrace her and allow her to express her feelings, and to take as much time as she needs to do so. On the other hand, if he saw his son crying, he would give his son thirty seconds to cry before he authoritatively asked his son why he was crying. He would repeatedly tell

the god box

654 words - 3 pages By Alex Sanchez, “The God Box” tackles the issue of Christianity and homosexuality. The story is told through Paul/Pedro, a devoted high school senior who has dated his best friend Angie since middle school, and they're good together. They like singing in their church choir, and go to Bible club together. But enter Manuel, a charismatic and openly gay transfer student with a charming dose of humor. As they became friends, Manuel challenged

Think Outside the Box

972 words - 4 pages , and spent even more time paying fines. Mandatory critical thinking classes could have helped me weigh my options and persuaded me to pick the one with the least negative consequences. Mandatory classes can only play a positive role in everyone’s lives, they can promote a world where we think about issues outside our box, and this creates knowledge. If people are aware of the issues around them, they are more likely to care and show

Thinking Outside the Box

707 words - 3 pages better chance that new products will be successful. Target should also continually reevaluate their office layouts and channels of communication because these things have proven to be key factors in Zara’s design success. Thinking Outside of the Box Zara’s methods of merchandising and replenishment are what truly set them apart from the competition. Zara frequently changes the clothing styles in their stores, causing customers to buy more

Take Back the Box!

662 words - 3 pages In the third century AD, the Roman Empire was thrown into chaos through several civil wars due to a lust for power; many people were only interested in how influential they were, rather than acting for the benefit of the country. Since the Roman Empire was constantly expanding and becoming more powerful, Diocletian, the emperor at the time, deemed it to be too big to be ruled by only one emperor. The Empire was split into two parts, the Eastern

Looking Outside the Box

993 words - 4 pages In his primary law, Sir Isaac Newton once stated: “Inertia is the tendency of moving objects is to stay in motion unless an external force is exerted upon them.” Most people live on the lessons of their guardians, and unless a person contradicts them, they continue to live on the teachings. When they meet this person contradicting them, they continue to live on the teachings. When they meet this person contradicting them, they would only change

Think outside the box

915 words - 4 pages to watch the show even though it is restricted to viewers over the age of fourteen. I agree that Family Guy presents a lot of offensive content such as bad behavior and language and can greatly influence kids to react to what they are viewing and copy their actions or things they say on television because they don’t quite know what’s right from wrong. But we should also need to take into consideration as to why the show Family Guy displays content

Comparing a Cell's Nucleus to the Fuse Box of a House

1054 words - 4 pages Our comparison is between the fuse box of the house and the nucleus. The nucleus of a cell has three parts; nucleus envelope, nucleolus and the nucleus. The nucleolus is inside the nucleus and the nuclear envelope surrounds everything. The nucleolus is filled with jelly like substance, called nucleoplasm. The nucleus is like the “brain” of the cell, and the fuse box is like the ‘brain” of the house. They both have the same thing in common

Powerful Characters and Powerful Themes in Fried Green Tomatoes at the Whistle Stop Café

1570 words - 6 pages , mainly women and African Americans. Fried Green Tomatoes is one of Flagg’s novels that has themes about race and gender. Fannie Flagg originally started writing Fried Green Tomatoes because she received a shoe box full of items from her Aunt Bess. The Whistle Stop Café was based in a café Bess owned in Irondale, Alabama; both are located near railroad tracks (Stanley 85). In an interview Flagg said that she actually formed the Whistle Stop

Film Analysis of The Lunch Date

1117 words - 4 pages Despite their obvious length restrictions, short films have a distinctive lack of commercial expectation and pressure which allows the director the artistic freedom to explore all other aspects of film to produce unique texts which engage the audience. An example of a film which ais short in length however conveys a strong message through effective use of various aspects of the film medium is The Lunch Date.The Lunch Date, released in 1990, was

Similar Essays

Crack And The Box Essay

1171 words - 5 pages One is Crack and the Other is the Box Almost a century has passed since two revolutionaries have been born to change the world: television and drugs. It is clear that both drugs and television made their way to society at the same time, but it doesn't seem that obvious what is that made them escalate together. Some studious people say that it may have to do with the presence of drugs in the media, but it remains a mystery. In 'Crack and the

Comparing Villains And Victims From The Speckled Band, Twisted Lip And The Cardboard Box

1659 words - 7 pages Comparing Villains and Victims from The Speckled Band, Twisted Lip and The Cardboard Box The three villains which I am going to compare / contrast are Dr Roylott from The Speckled Band, Mr Neville St Claire from The Man With The Twisted Lip and Sarah Cushing from The Cardboard Box. The three victims I am going to compare / contrast are Helen Stoner from The Speckled Band, Mrs St Claire from The Man With The Twisted Lip and Susan

The Packed Lunch Debate Essay

2680 words - 11 pages several ways of implementing changes to the school-served lunches, changing the minds of parents who pack their children’s lunch can be a whole new daunting task. With the U.S. getting more and more parents working instead of staying home with children, it seems convenience and speed have put nutrition and health in the back seat. Even though the public is concerned with child obesity and children’s overall health and well-being, it is the same

The Color In Vincent Van Gogh’s Life: An Analysis Of The Sower And The Night Café

1742 words - 7 pages no "technique." It is just possible that there is no trace of it, because I hold myself aloof from all painters” (27). His technique would later be marveled and revered by the art world. Vincent van Gogh’s legacy would thrive as it challenged the way the world envisioned modern art through his unique brush strokes and profound use of color as seen in his works The Sower and The Night Café. A brief look into the life of Vincent van Gogh will