Comparing the Ways Newspapers Sell Their Message
For my English media studies coursework I shall compare the way in
which each given newspaper seeks to sell its message. I shall also say
which publication I think is most effective at selling its self and
which publication I would buy.
British newspapers have been around for nearly three centuries.
Newspapers fall into two distinct categories: Tabloids such as
Express, Sun, Mirror and Broadsheet such as Times, Independent and
Telegraph. Broadsheet newspapers have a rigid and regular structure.
In contrast to tabloid newspapers which have a less regular and rigid
Every publication has its own style and way of presenting information,
but each publication has one thing in common the simple message 'buy
Broadsheet newspapers are highly regarded newspapers they tend to be
very informative. Broadsheet newspapers are aimed at those who want
all the detail about current affairs i.e. educated society. The main
age group for readers of Broadsheet newspapers is 25-45 years of age.
There is a close relationship between the news on the television and
the news in Broadsheet Newspapers. On average the front page of a
Broadsheet newspaper will contain between one thousand five hundred to
two thousand words. This immediately suggests that the people who read
broadsheet newspapers are keen to read and also have time to read the
news in detail.
Tabloid newspapers appeal to readers who are working class. These
readers want to quickly scan through the news and gossip. Tabloid
newspapers devote most of their pages to large headlines and pictures,
but contain a small amount of text in contrast to Broadsheet
newspapers which contain a lot more text.
Tabloid newspapers carry a lot more advertisements in contrast to
broadsheet newspapers. This brings in more revenue for tabloid
newspapers and allows them to cost less, on average 20-30p cheaper
than broadsheet newspapers.
I am now going to look in detail at the front page of the following
The Sunday Telegraph
Daily Star Sunday
News Of The World
The Sunday Telegraph
The Sunday Telegraph is a broadsheet newspaper it tends to be more
serious and traditional in contrast to the tabloid newspapers. The
Sunday Telegraph is a large newspaper and has to be folded showing
only the top half when placed on the rack of a newsagent store.
Therefore the top half of the newspaper has to be very attractive
because the top half is what potential customers see first.
The top half of The Sunday Telegraph has the headline 'they stood no
chance: the seven who perished in the space shuttle'. The headline in
The Telegraph is similar to the headline used in the News Of The World