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Comparing Three Pieces Of Advertising Texts

1449 words - 6 pages

In this essay I will be comparing three pieces of advertising texts. The first advert I will be comparing is called the ‘Protein’ advert. This advert is very informative as well as persuasive. It is designed to inform people, who are trying to become fit, about a product which helps them get into shape easily. It also persuades you to buy the product as it has a free coupon for the product which will make readers read the advertisement and buy the product.
The next advert I will be comparing is the ‘bread’ advert. This is also very informative as it describes something very unusual, it talks about something not related to the main product, but it tells us that without photosynthesis, the bread would not be the bread it is today.
The last text I will comparing is the ‘looking good’ text. It is an advertisement promoting healthy new products from a new range. It persuades you to try the new range of healthy food. The purpose of the advertisement is to persuade. It is also quite informative. I think all three texts are connected as they all have similar themes.
The ‘protein’ and ‘looking good’ texts are both designed for people who are trying to become healthy and change their lifestyle. The ‘protein’ advert is for people who trying to keep a healthy balanced diet and promotes a drink to help their diet whereas the ‘looking good’ advert is for people who want a healthier start to their diet and they can do this by trying the new range from Asda. Both texts are mainly for women because in the ‘protein’ advert there is a picture of a woman and women mainly care about their figure and diet more than men do.
The ‘bread’ advert is for a wide variety of age groups and any gender. The target audience is probably for people who eat bread as part of their lifestyle and people who buy bread for their family like mothers. The advert tells these people that there is more to Warburton’s bread than the buyers think. Because of this the target audience is for people who like or buy bread. It is very informative as they find out something different about bread that they did not know.
All three adverts have some sort of pictures and colour. The ‘protein’ advert has a big picture that stands out. The picture is of a female who is toned and in shape. The picture mainly focuses on the body. They cut out the face because they don’t want that to be the main attraction. When readers see the picture they would think that the protein drink will made everyone have a shape and figure like the body in the advert.
The background colour of the advertisement is blue, mainly because the woman in the picture is jumping into the sky. The other reason of the background colour is so the two colours wouldn’t clash. The colours of the advert are chosen very carefully.
In both ‘protein’ and ‘bread’ adverts, the colour of the text is in white. This is because the background is a dark colour, so the white text could stand out more than the background.
In the ‘looking good’...

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