This website uses cookies to ensure you have the best experience. Learn more

Comparing Two Advertisements Essay

1917 words - 8 pages

In this essay I have chosen to compare two adverts. I chose two from a magazine called ‘VOGUE’, I chose them as they both were linked by the theme of fashion but were advertising different products, this will help me show differences between the adverts but the fashion theme will help me to also highlight similarities. The first advert I chose was by a company called ‘Garrard’ they make fashion accessories such as leather accessories, silverware and also jewellery which is what they are mainly known for. The advert I chose has specifically advertised jewellery in this case a ring and a necklace. On face value the advert has a ring and a necklace laid on a picture of a of the U.K flag. Part of both pieces of jewellery look like wings and they are put into position so that the flag looks as though it has wings. The words rock hard are also on the flag this is a 'Garrard' logo which is also used on the website. At the bottom of the advert is the address of ‘Garrard’ shops, the website address and the ‘Garrard’ logo in bold letters. The second advert I have chose is by a designer called ‘Yves Saint Laurent’ or ‘YSL’, this company is known mainly for its perfume and clothes. This advert is advertising a new perfume fragrance however there are six people in the advert who are wearing YSL clothes but the advert is not specifically advertising them. On face value the advert is focusing on a woman surrounded by men the men are in suits and the woman is In a white dress at the bottom of the advert is the ‘Yves Saint Laurent’ logo and above this is the word Cinema which is the name of the fragrance. Also in the bottom right corner of the advert is a picture of the perfume bottle. These adverts attracted me as they were both bold and in your face so I was immediately attracted to look at them.

In the ‘Garrard’ advert the image of the British flag immediately hits you I think this is used to make a statement. The flag being on a white background makes the flag stand out also the fact that is the British flag is to make the viewer relate to Britain in some way. If somebody relates to something in an advert it makes them want to buy the item more so the British flag make this happen. Also the British flag relates to the designer’s nationality as the designer is Jade Jagger. As the flag reminds you that the designer is the daughter of a legendary rock star(Mick Jagger) it gives the advert a celebrity appeal this would appeal to rock fans or Mick Jagger fans so this again would give the reader something else to relate to which gives readers more reason to buy the product. The rock and punk element that surrounds Mick and Jade Jagger is again emphasised with the words ‘Rock Hard’ written across the advert. This implies that whoever wears this will look ‘rock hard’ and strong so the product instantly conveys an image of strength so would appeal to anybody who would like that image. Also the word ‘Rock’ obviously relates again to Mick Jagger’s music again...

Find Another Essay On Comparing Two Advertisements

Research Project: Women In Advertisements Essay

2663 words - 11 pages issue of Glamour, there are two different fragrant advertisements a few pages apart. One is for Coco Mademoiselle by Chanel featuring Kira Knightly (Figure 3). In this photograph she is lying on her back and looking into the camera with the bottle of perfume in her hand but also touching her lips. By her lying on her back, that puts her in a passive and defenseless position. And having the product touching her lips and by her mouth, it makes it very

LIVING LARGE: Exploring Advertising Themes in Muscle & Fitness Magazine between 1987 and 2008

4852 words - 19 pages comparing the advertisements contained in the two issues of Muscle and Fitness magazine and compare the two issues we analyzed. Our classification involved distinguishing which of four categories the advertisements were to be associated with. The first category "dietary supplements" included products such as protein, amino acids, creatine, and fat burners. This category was the largest in both issues, comprising of 41.7% of all advertisements in

False Hopes Up

746 words - 3 pages Wanting to receive what one wants without any problem is harder than it seems to accomplish. In today’s two-faced social flora and fauna there exists tons of false hopes, which are mainly caused by untruthful advertisements. Hopes are recognized to cause an individual accomplish a life dream that they have dedicated for a long period of time. False advertisements are mostly heard and seen on: televisions, radios, billboards, newspapers, and

Kilbourne vs. Morgan

1215 words - 5 pages advocates towards the African American women. When comparing the essay “’Two Ways a Woman Can Get Hurt’: Advertising and Violence” with the essay “From Fly-Girls to Bitches and Hos,” many similarities and differences appear. Both essays inform about mistreating the women, both supplies the visual images and quotations directly from the source they are accusing in their arguments: the advertisements and the lyrics of hip-pop music. The differences in

The Effects of Skin Bleaching in Ghana

1673 words - 7 pages and success, Europeans have taken every step to destroy the image non-whites have of themselves. This has allowed for people in what we consider Third World countries to relate skin color to access of resources and privileges (Hunter 2011). These are the same tactics that have been used around the world by Whites in their pursuit of power over non- whites. Most beauty advertisements are geared toward women; men still feel the need to lighten

civilization

1200 words - 5 pages advertisements (if any) appropriate for the content of this site?YesNoUncertainExplain:Prove Appropriateness: Write a sentence or two explaining why your trust this site to provide valid information.Prove Usefulness: How will this Web site enable you to create a thesis statement and outline for your research paper? Write a sentence or two defining the specific ways this site will be useful.Web Site # 2 Title _______________________________________URL

the civilazition of greece and rome

1200 words - 5 pages advertisements (if any) appropriate for the content of this site?YesNoUncertainExplain:Prove Appropriateness: Write a sentence or two explaining why your trust this site to provide valid information.Prove Usefulness: How will this Web site enable you to create a thesis statement and outline for your research paper? Write a sentence or two defining the specific ways this site will be useful.Web Site # 2 Title _______________________________________URL

The Portrayal of Female Body in The Media

1284 words - 5 pages -24 year old females view their own sense of beauty in comparison to those of traditional lingerie advertisements, such as Victoria Secret? From this research question it is apparent the key component is comparing a certain body image to another. Therefore, the best qualified theory is social comparison: “Social comparison theory posits that, consciously or subconsciously, we constantly judge ourselves against others to see how we measure up

Societal Standards of Feminine Beauty

1115 words - 5 pages , groups, and/or social categories” (Milkie, 1999). The main concept of social comparison theory is that people compare themselves on two different dimensions with other individuals who are similar to them. An upward comparison occurs when an individual compares himself or herself to someone who is better off than they are in a particular construct. In contrast, a downward comparison involves a person comparing himself or herself to someone who is not

Advertisement or Brainwash?

1188 words - 5 pages of whatever they might be advertising. One of the most popular forms of advertising is government advertising. The question is raised of how is the government and advertisement so successful? Now put together those two very powerful forms of persuasion and it is practically impossible to overcome. Advertisers are aware of what sets our brain off, our subconscious mind, they are able to manipulate and have control over what we take in based off of

Advertising and Ways to Expose New Products

1359 words - 6 pages health of their customers .Nevertheless, these companies are not famous just because they did not give appealing advertisements to captivate customers to their product . Take the case of two face creams one of these cream has weak quality but it is known almost everywhere just because of the advertisements .Whereas the other cream has excellent quality but it is barely known . How to

Similar Essays

Comparing Two Advertisements Essay

1090 words - 4 pages Advertisements are produceed to help sell a product and to make it known. You can see advertisements in magazines, on television, in the newspaper, they come through the post and are on billboards. In my essay I intend to find the differences and similarities between adverts for a men's fragrance and a fragrance aimed at women. The men's fragrance is not a new product it is a limited edition fragrance. The product

Persepolis By Marjane Satrapi Essay

1352 words - 5 pages lying down, with one man on his knees over her. This advertisement shows a man’s dominance over the woman. In “‘Two Ways a Woman Can Get Hurt’: Advertising and Violence” by Jean Kilbourne, she explains that this need for dominance is because men do not want to show other men that they are “pussy-whipped,” which is a result from a culture that “mocks men who have real intimacy with women” (461). The veil and advertisements express a man’s dominance

Race And Social Class In America

1192 words - 5 pages magazines: Cosmopolitan, Allure, Muscles and Fitness, and College Basketball. Two of these magazines were for women and two of the magazines where for males and I have concluded that we as Americans only care about ourselves and about money. While comparing women and male magazines I noticed some differences in race and social class. “Social class is a group of people who share a similar economic position in a society, based on their wealth and

Analysis On Kilbourne's Argument

1714 words - 7 pages advertisements. Kilbourne explains her point of view in her piece, ‘“Two Ways a Woman Can Get Hurt’: Advertising and Violence.” Considering Kilbourne’s argument, PETA ads are a concern because of the suggested violence while other pro-vegan and vegetarian ads are not. Advertisements across the globe are becoming more and more violent. In a recent PETA ad, it depicts a naked woman with a meat diagram on her, as seen on pigs and cows. In this ad it