This website uses cookies to ensure you have the best experience. Learn more

Competitive Analysis: Monster Beverage Corporation

1148 words - 5 pages

COMPETITIVE ANALYSIS: DIRECT AND INDIRECT COMPETITION

Competitive Analysis
Monster Energy is an example of a monopolistic competition as described in a market structure where many sellers produce similar, but slightly differentiated products. Each producer can set its price and quantity without affecting the marketplace as a whole. A central feature of monopolistic competition is that products are differentiated.
There are four main types of differentiation:
Physical product differentiation, where firms use size, design, colour, shape, performance, and features to make their products different. For example, Monster energy drink comes in a larger can than Red Bull.
Marketing ...view middle of the document...

Monster Energy has many direct competitors within its industry, the top seven being (in order of market share): Red Bull, Rockstar, Amp, Nos, Full Throttle, Xyience Xenergy, and VPX Redline.
Here is a brief comparison of Monster’s three top direct competitors:

Red Bull
• The average size of Red Bull is 8 ounces, conveniently found in the standard 8.3oz can. The serving contains 110 calories, 27 grams of sugar, and 80mg of caffeine. Additional ingredients include taurine, glucuronolactone, and B Vitamins.
• Red Bull, which accounts for 42% of the market, is currently the main direct competitor for Monster Energy drinks.
Rockstar
• The standard size of a Rockstar can is 16 ounces. Per serving, Rockstar contains 140 calories, 31 grams of sugar and 80mg of caffeine. Additional ingredients include taurine, ginkgo biloba leaf extract, inositol, I-caratine, panax ginseng extract and milk thistle extract.
• Rockstar accounts for approximately 11% of the energy drink market.

Amp- Pepsi Co
• The standard size of an Amp can is 16 ounces. Per serving, Amp contains 110 calories, 28 grams of sugar and 71mg of caffeine. Additional ingredients include guarana seed extract, maltodextrin, taurine and ginseng root.
• Pepsi introduced Amp in November 2001 which accounts for 4% of the energy drink market.

*Nielsen data shows that more than 70% of energy-drink dollar share was split between two manufacturers: Red Bull GmbH and Monster Beverage Corp. (formerly Hansen Beverage Co.)

Conclusion
The positioning of these three competitors has similarities as they all go to great extents to reach their target market when it comes to attracting consumers to their products. Rockstar and Full Amp seem to be closely related to Monster Energy when it comes to their overall product, using price and size creating an obvious advantage. However, Red Bull has the advantage of higher pricing power for a smaller amount with a can weighing at only 8.3oz.
Being the market leader, Red Bull obviously has a large advantage and is seen as the most effective in their marketing, the most popular and dominating competitor regardless of how many other energy drinks there are available on the market. Rockstar and Amp all have growing fan bases and have grown significantly in market share, popularity and company profits from when they first started a few years back but have a long way to go to catch up to Red Bull. The least effective of these three competitors would be Amp. Rockstar and Red bull seem to have a larger following and have used their product to create a larger range...

Find Another Essay On Competitive Analysis: Monster Beverage Corporation

Monster Bevrage Corporation Essay

747 words - 3 pages Monster Beverage Corporation The Hansen Beverage company (recently changing their name to Monster Beverage Corporation on January 5th of 2012), was a family owned and operated company in the 1930’s, selling freshly squeezed juices to local film studios. Monster Energy is a brand of energy drink manufactured by Monster Beverage Company of Corona, California. In the 1970’s, one of the Hansen brothers decided to transition their beverage business

The Effect of Changes in the Political and Legal Environments on the Coca Cola Company

976 words - 4 pages , which make the corporation have a higher coefficient of efficiency. However, all of these achievements are all requiring the timbale, correct and suitable macro environment and industry environment analysis. Macro Environments There have a close contact between business and environment. On the one hand, the environment is the basis for enterprise survival, the elements the business needs all obtained from the external environments

Energy Drink Is A Promising Business Niche

857 words - 4 pages Drink Company has more than 12 different flavors offered in the market making it popular among young adults and is currently traded in more than 30 republics. c) In 2002 Monster Beverage Corporation was introduced, Monster vigor beverage comprises of caffeine, guarana and glucose which are known for offering high energy. The drink contains low amount of starches with vitamin B compound sources. Monster energy drink patrons experience energy

The Coca-Cola Company

1176 words - 5 pages Industry General Description The Coca-Cola Company - American multinational corporation operates in a nonalcoholic segment of Beverage Industry. The history of the industry goes back to the 17th century, when the first marketed soft drink came to the Western Market. The Beverage Industry product portfolio consists of soft drinks, carbonated beverages, and alcoholic beverages. Kinds of drinks in a non-alcoholic segment varies a lot and includes

Market Plan Evaluation

722 words - 3 pages It is important for managers and CEOs to evaluate their industry, market, and competitors to develop strategies that cater to the changing tastes, demands, and value requirements of consumers. Industry Coca-Cola’s industry analysis must include trends and characteristics of the industry and the company’s operating practices (Cravens & Piercy, 2009). The key products produced by companies in the beverage industry are beer, fruit juice

Competing on Resources: Strategy in the 1990s

986 words - 4 pages In the article, the authors introduce a new approach to strategic management called the “Resource Based View of the Firm” – RVB. RVB attempts to develop a business model framework that helps describe how a company’s resources drive its performance in a dynamic competitive environment. This approach integrates the internal analysis of the company (i.e. core competencies) with the external analysis of the industry and the competitive environment

rockstar.pdf

7553 words - 30 pages ROCKST★R ENERGY DRINK ★ Section 1: Situation Analysis The energy drink category, which account for about 5% of all non-alcoholic beverage sales, has been a growing for the past decade, acquiring over 14.8 million consumers from 2003 to 2008. With a current estimated market value of $4.8 billion, it's no surprise that the top producers Red Bull, Monster and Rockstar are fighting to maintain their market share. Second only in cost to

The United Kingdom Beverage Market

1819 words - 7 pages consumers, which are health conscious Britons, sports enthusiasts, and squash lovers. These target markets are mainly Britons who are between 15-64 years old, which are the majority of the UK population. 66.3% of the UK population belongs to this age group. Competitive and market analysis The UK beverage market consists of many competitors producing a wide range of beverages. Our company would be generally competing against the likes of Coca

Stratergic analysis

4721 words - 19 pages countries. All these strategies have derive considerable competitive advantage for Starbucks over its competitors. Strategic Analysis Of Starbucks Corporation 3.6) Starbucks Financial Performance Analysis: Looking at a six year period ratio & growth analysis of Starbucks's financials from 2008 to 2013, we can see that the revenue growth of the company has experience a drop of -5.9% during the 2008/09 recession but from then on, Starbucks

Starbucks

1164 words - 5 pages skilled and talented people recruited (S)Analysis of Strategic Factors (SWOT)Tendency to Expansion (S)The organization has strong ethical culture and values (S)Focus on customer satisfaction (S)Employee innovation (S)Focus on the quality of their products (S)Employs inspire (S)The prices are competitive for Indian market (S)Customer satisfaction (S)High reputation and brand image (S)Focus on quality and services (S)Took advantage of higher coffee

Analysis of Coca Cola Company

2719 words - 11 pages . Pepper are Coca Cola’s competitive rivalry. Due to its global presence, both groups have strong competition in every fraction of market share. These companies are continuously finding new ways to introduce new products in beverage industry, including soft drinks, sport drinks and energy drinks (Sunkarapalli, Nytkojen & Powers, 2012). According to Porter’s 5 forces analysis, it is shown that threat of new entrants, bargaining power of buyers and

Similar Essays

Monster Beverage Corporation Essay

1953 words - 8 pages ." Monster Beverage Corporation -. N.p., n.d. Web. 29 Mar. 2014. . 6. "Home." Monster Energy Drink®. N.p., n.d. Web. 30 Mar. 2014. . 7. "Hansen's Mission Statement." Hansen's Natural. N.p., n.d. Web. 30 Mar. 2014. . 8. "Monster Beverage Corp (MNST) Stock Analysis - GuruFocus.com

Monster Beverage Corporation Business Case Study

2357 words - 9 pages ., n.d. Web. 30 Mar. 2014. . 7. "Hansen's Mission Statement." Hansen's Natural. N.p., n.d. Web. 30 Mar. 2014. . 8. "Monster Beverage Corp (MNST) Stock Analysis - GuruFocus.com." Monster Beverage Corp (MNST) Stock Analysis - GuruFocus.com. N.p., n.d. Web. 31 Mar. 2014. . 9. "Monster Beverage Corporation." Monster Beverage

Monster Bevrage Corporation Business Analysis

2134 words - 9 pages Analysis - GuruFocus.com. N.p., n.d. Web. 31 Mar. 2014. . 9. "Monster Beverage Corporation." Monster Beverage Corporation. N.p., n.d. Web. 1 Apr. 2014. . 10. "HANSEN NATURAL CORPORATION." UNIVERSITY OF OREGON INVESTMENT GROUP. N.p., 3 Dec. 2008. Web. 1 Apr. 2012. . 11. Wiki. "WIKI ANALYSIS." Hansen Natural (HANS

Monster Beverage Corp Essay

1292 words - 6 pages Monster Beverage Corp. The Monster Beverage Corporation distributes, markets, develops and sells; sodas, energy drinks, and various juices. The Monster Beverage Corporation competes with many companies such as; PepsiCo, Red Bull Gmbh, The Dr. Pepper Snapple Group, Kraft Foods, etc. The Monster Beverage Corporation was founded in the 1930s as Hansen’s Natural and was later renamed as Monster Beverage Corporation in 2012. Hansen’s Natural was